Ortega® Introduces First Line of Ortega Cauliflower & Corn Taco Shells to Mexican Food Category
B&G Foods announced the launch of its first line of Ortega taco shells and tortillas made with cauliflower.
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Rhea-AI Summary
B&G Foods announced the launch of its first line of Ortega taco shells and tortillas made with cauliflower. The new Ortega Cauliflower & Corn Taco Shells and Cauliflower & Flour Tortillas provide healthier alternatives for taco enthusiasts. Additionally, Ortega introduced a new line of Street Taco Sauces in three flavors aimed at enhancing the taco experience. These products are now available in grocery stores nationwide, reflecting B&G Foods' commitment to innovation in the Mexican food category.
Positive
- Introduction of healthier taco shell and tortilla options with cauliflower.
- Launch of new Street Taco Sauces enhances product line.
- Products available nationwide increases market reach.
Negative
- Potential competition from other health-focused brands could affect market share.
- Dependence on consumer acceptance of alternative ingredients may pose risks.
Details
News Market Reaction – BGS
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PARSIPPANY, N.J., Sept. 10, 2020 /PRNewswire/ -- Ortega, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings and the number-one-selling brand of taco sauce in the United States, announced the release of the first line of Ortega taco shells and tortillas made with cauliflower. Ortega Cauliflower & Corn Taco Shells and Ortega Cauliflower & Flour Tortillas offer an alternative to traditional corn taco shells and flour tortillas. Ortega Cauliflower & Corn Taco Shells and Ortega Cauliflower & Flour Tortillas are available now at grocery stores nationwide alongside new Ortega Street Taco Sauces and an Ortega Taco Pizza Kit.
"Ortega Cauliflower & Corn Taco Shells and Ortega Cauliflower & Flour Tortillas, paired with our new Ortega Street Taco Sauces and Ortega Taco Pizza Kit will give families the opportunity to add some fun to taco night with bold, contemporary flavors and thoughtful ingredients," said Jordan Greenberg, Chief Commercial Officer & Executive Vice President, B&G Foods. "We are excited to introduce innovation to the Mexican category to give consumers more options in customizing their tacos."
To round out its innovation expansion, Ortega is proud to release a new line of Street Taco Sauces, in three delicious flavors, each with an exciting flavor profile inspired by authentic food truck-style tacos. The Ortega Street Taco Sauce line was created to pair perfectly with most proteins, and includes Asada 3 Chile & Garlic, Tinga Chipotle Tomato Habanero and Mojo Chile Lime. With this release, Ortega aims to give families nationwide simplified access to authentic, flavorful Mexican taco sauces.
For more information about Ortega products or Mexican meal inspiration, the cauliflower line of Ortega products, Ortega Street Taco Sauces or the Ortega Taco Pizza Kit, please visit www.ortega.com.
About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods' diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Cream of Wheat, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.
Media Contact:
Lisa Marcellari
Gillian Small PR
201.526.4977
lisa@gilliansmallpr.com
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SOURCE Ortega
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