BIG LOTS EXPANDS CREATOR, PUBLISHER PARTNERSHIP OPPORTUNITIES WITH LAUNCH OF AFFILIATE PROGRAM
Rhea-AI Summary
Big Lots (OTC: BIG) has launched a new affiliate program to expand partnerships with influential creators and publishers. The program allows partners to share -time closeout opportunities and earn commissions on referral sales. Big Lots has partnered with impact.com to launch and scale the program.
The initiative builds on Big Lots' organic popularity with bargain-savvy influencers and its successful social media influencer program. This program has generated hundreds of new image and video assets, tens of millions of impressions, and driven higher site conversion rates, email clickthrough rates, and return on ad spend compared to brand-generated content alone.
Bruce Thorn, president and CEO of Big Lots, stated that the program is a natural progression in expanding connections with bargain-savvy creators and their online communities. The company aims to engage with more consumers more frequently and authentically within their preferred online platforms.
Positive
- Launch of new affiliate program to expand partnerships with influential creators and publishers
- Partnership with impact.com to scale the affiliate program
- Higher site conversion rates, email clickthrough rates, and return on ad spend from influencer-generated content
Negative
- None.
Insights
Big Lots' launch of an affiliate program is a strategic move to capitalize on their existing social media popularity and expand their digital marketing reach. This program leverages the company's organic following among bargain-hunters and influencers, potentially driving increased traffic and sales to their website.
The partnership with impact.com, a leading platform in the field, suggests a serious commitment to scaling this initiative. Previous successes with influencer-generated content, which has shown higher conversion rates and better ROI compared to brand-generated content, indicate promising potential for this program.
However, the impact on Big Lots' bottom line remains to be seen. While affiliate marketing can be cost-effective, as commissions are paid only on actual sales, the program's success will depend on the quality of affiliates attracted and the effectiveness of their promotions. For investors, this move signals Big Lots' efforts to adapt to changing consumer behaviors and leverage digital channels for growth, but it's not likely to have an immediate significant impact on the company's financial performance.
- Expands opportunities for influential creators and publishers to earn commissions
- Builds on Big Lots' organic popularity with bargain-savvy influencers
- Signs new partnership with impact.com to launch and scale program
"Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others," said Bruce Thorn, president and CEO of Big Lots. "Introducing this new affiliate program is a natural progression for us in expanding our connections with bargain-savvy creators and publishers, as well as their online communities. By collaborating with our chosen affiliate partners and impact.com, we aim to engage with more consumers more frequently and authentically within their preferred online communities."
Big Lots' affiliate program builds on the successes of the company's fast-growing social media influencer and ambassador program, which has attracted creators who have generated hundreds of new image and video assets and tens of millions of impressions. The content these influencers have generated has driven higher site conversion rates, email clickthrough rates and a higher return on ad spend, compared to brand-generated content alone.
"Today's consumer seeks trusted advice and authenticity when shopping for products they want to buy, and we see tremendous potential in Big Lots' new affiliate program to reach new audiences and generate incremental value," said Cristy Garcia, Chief Marketing Officer at impact.com. "The platform will also offer new opportunities for creators and publishers to earn significant commissions through authentic content shared to their communities, and we look forward to supporting Big Lots' affiliate and creator success through our platform."
To learn more about Big Lots affiliate program, visit biglots.com/page/affiliate. Creators and publishers interested in applying to join Big Lots affiliate program can do so by visiting the Company's impact.com affiliate page here.
ABOUT BIG LOTS
Big Lots is one of the nation's largest closeout retailers focused on extreme value. The Company is dedicated to being the big difference for a better life by delivering bargains to brag about on everything for the home, including furniture, décor, pantry and more. It fulfills its mission to help customers "Live BIG and Save LOTS" with sourcing strategies to grow extreme bargains through closeouts, liquidations, overstocks, private labels, and value-engineered products. The Big Lots Foundation, together with the Company's customers, associates, and vendors, has delivered more than
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SOURCE Big Lots, Inc.
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