1 in 3 Gen Z and 1 in 4 Millennials Now Turn to AI Platforms over Other Channels for Shopping Advice, According to New Survey from Commerce and Future Commerce
BigCommerce (NASDAQ:BIGC) and Future Commerce's new survey reveals a significant shift in shopping behavior, particularly among younger generations. The study shows that 33% of Gen Z and 26% of Millennials now prefer AI platforms for product research over traditional channels.
The survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand demonstrates increasing trust in AI-driven shopping recommendations, with 23% of Gen Z and 27% of Millennials trusting AI more than human recommendations. Notably, 41% of all respondents use AI platforms daily, highlighting the rapid adoption of tools like ChatGPT and Perplexity in the shopping journey.
The research also found that 48% of consumers maintain a perpetual mental shopping list, and 63% abandon carts when forced to create accounts, indicating evolving consumer behaviors and preferences in the ecommerce landscape.
BigCommerce (NASDAQ:BIGC) e Future Commerce rivelano un cambiamento significativo nel comportamento d'acquisto, soprattutto tra le nuove generazioni. Lo studio mostra che il 33% della Gen Z e il 26% dei Millennials preferiscono ora le piattaforme IA per la ricerca di prodotti rispetto ai canali tradizionali.
Intervistando 1.000 consumatori negli Stati Uniti, Regno Unito e Australia/Nuova Zelanda, l’indagine evidenzia una crescente fiducia nelle raccomandazioni di shopping guidate dall'IA, con il 23% della Gen Z e il 27% dei Millennials che si fidano di più dell'IA rispetto alle raccomandazioni umane. Da notare che il 41% di tutti i rispondenti usa quotidianamente le piattaforme IA, segnando una rapida adozione di strumenti come ChatGPT e Perplexity nel percorso di acquisto.
La ricerca ha anche rilevato che il 48% dei consumatori mantiene una lista mentale di acquisti perpetua e il 63% abbandona i carrelli quando è costretto a creare un account, indicando comportamenti e preferenze in evoluzione nel panorama dell’ecommerce.
BigCommerce (NASDAQ:BIGC) y Future Commerce presentan una nueva encuesta que revela un cambio significativo en el comportamiento de compra, especialmente entre las generaciones más jóvenes. El estudio indica que el 33% de la Generación Z y el 26% de los Millennials prefieren ahora plataformas de IA para investigar productos frente a los canales tradicionales.
La encuesta, con 1,000 consumidores de EE. UU., Reino Unido y Australia/Nueva Zelanda, demuestra una creciente confianza en las recomendaciones de compra impulsadas por IA, con el 23% de la Generación Z y el 27% de los Millennials confiando más en la IA que en las recomendaciones humanas. Cabe destacar que el 41% de todos los encuestados usa plataformas de IA a diario, destacando la rápida adopción de herramientas como ChatGPT y Perplexity en el recorrido de compra.
La investigación también encontró que el 48% de los consumidores mantiene una lista mental de compras continua y el 63% abandona los carritos cuando se les exige crear cuentas, lo que indica comportamientos y preferencias en evolución en el panorama del comercio electrónico.
BigCommerce (NASDAQ:BIGC)와 Future Commerce의 신규 설문조사는 특히 젊은 세대 사이에서 쇼핑 습관에 중요한 변화를 보여줍니다. 연구에 따르면 Gen Z의 33%와 밀레니얼의 26%가 이제 전통 채널보다 제품 검색에 AI 플랫폼을 선호합니다.
미국, 영국, 호주/뉴질랜드의 1,000명 소비자를 대상으로 한 설문은 AI 기반 쇼핑 추천에 대한 신뢰가 커지고 있음을 보여주며, Gen Z의 23%와 밀레니얼의 27%이 인간의 추천보다 AI를 더 신뢰합니다. 특히 전체 응답자의 41%가 매일 AI 플랫폼을 사용한다는 점은 챗GPT와 Perplexity 같은 도구가 쇼핑 여정에서 신속하게 확산되고 있음을 강조합니다.
연구는 또한 소비자의 48%가 끊임없이 머릿속에 쇼핑 목록을 유지하고 계정 생성을 강요받으면 63%가 장바구니를 포기한다는 것을 발견했으며, 이는 전자상거래 환경에서 소비자 행동과 선호가 진화하고 있음을 시사합니다.
BigCommerce (NASDAQ:BIGC) et Future Commerce dévoilent une nouvelle enquête qui révèle un changement significatif dans les habitudes d'achat, notamment chez les générations plus jeunes. L'étude montre que 33% de la Gen Z et 26% des Millennials préfèrent désormais les plateformes IA pour la recherche de produits par rapport aux canaux traditionnels.
L’enquête, réalisée auprès de 1 000 consommateurs aux États-Unis, au Royaume-Uni et en Australie/Nouvelle-Zélande, démontre une confiance croissante dans les recommandations d’achat pilotées par l’IA, avec 23% de la Gen Z et 27% des Millennials faisant davantage confiance à l’IA qu’aux recommandations humaines. À noter que 46% environ de l’échantillon utilisent quotidiennement des plateformes IA, illustrant l’adoption rapide d’outils comme ChatGPT et Perplexity dans le parcours d’achat.
La recherche a aussi montré que 48% des consommateurs entretiennent une liste mentale d’achats en continu et que 63% abandonnent leur panier lorsque la création d’un compte est imposée, indiquant des comportements et préférences en évolution dans le paysage du commerce électronique.
BigCommerce (NASDAQ:BIGC) und Future Commerce berichten von einer deutlichen Verschiebung im Einkaufsverhalten, insbesondere bei jüngeren Generationen. Die Studie zeigt, dass 32% der Gen Z und 26% der Millennials nun KI-Plattformen bevorzugen, um Produkte zu recherchieren, gegenüber traditionellen Kanälen.
Die Umfrage unter 1.000 Konsumenten in den USA, Großbritannien und Australienneuseeland belegt zunehmendes Vertrauen in KI-gesteuerte Einkaufsempfehlungen, wobei 23% der Gen Z und 27% der Millennials KI mehr vertrauen als menschlichen Empfehlungen. Bemerkenswert ist, dass 41% aller Befragten KI-Plattformen täglich nutzen und damit die rasche Verbreitung von Tools wie ChatGPT und Perplexity im Einkaufsprozess zeigt.
Die Forschung ergab zudem, dass 48% der Konsumenten eine permanente mentale Einkaufsliste führen und 63% einkaufswagen loslassen, wenn sie zur Anlage eines Accounts gezwungen werden, was sich wandelnde Verhaltensweisen und Präferenzen im E-Commerce widerspiegelt.
BigCommerce (NASDAQ:BIGC) ونتائج استبيان Future Commerce تكشف عن تحول ملحوظ في سلوك الشراء، خاصة بين الأجيال الأصغر سناً. تُظهر الدراسة أن 33% من جيل زد و26% من جيل الميلينيال يفضّلون الآن منصات الذكاء الاصطناعي للبحث عن المنتجات بدلاً من القنوات التقليدية.
استطلاع شمل 1,000 مستهلك في الولايات المتحدة والمملكة المتحدة وأستراليا/نيوزيلندا يُظهر زيادة الثقة في التوصيات الشرائية المعتمدة على الذكاء الاصطناعي، حيث يثق 23% من جيل زد و27% من الميلينيال في الذكاء الاصطناعي أكثر من التوصيات البشرية. ومن الجدير بالذكر أن 41% من جميع المستجيبين يستخدمون منصات الذكاء الاصطناعي يومياً، مما يبرز الاعتماد السريع على أدوات مثل ChatGPT وPerplexity في رحلة الشراء.
كشفت الدراسة أيضاً أن 48% من المستهلكين يحافظون على قائمة شراء ذهنية مستمرة و63% يتركون عربات التسوق عندما يُطلب منهم إنشاء حساب، مما يدل على تطور سلوك المستهلك وتفضيلاته في مشهد التجارة الإلكترونية.
BigCommerce (NASDAQ:BIGC) 与 Future Commerce 的新调查显示，购物行为正在发生显著变化，尤其在年轻一代中。研究显示，33%的 Gen Z 和 26%的千禧一代现在更偏好使用 AI 平台进行产品研究，而不是传统渠道。
对美国、英国和澳大利亚/新西兰的1000名消费者的调查显示，越来越多的人信任由 AI 驱动的购物推荐，Gen Z 的 23% 与千禧一代的 27%对 AI 的信任超过对人类推荐的信任。值得注意的是，约 41% 的受访者每天使用 AI 平台，显示出像 ChatGPT 和 Perplexity 这类工具在购物旅程中的快速采用。
研究还发现，48% 的消费者持续在脑海中维持购物清单，并且 63% 的人在被要求创建账户时放弃购物车，这表明电子商务环境中的消费者行为和偏好正在演变。
- Strong AI platform adoption with 41% of respondents using them daily
- High trust levels among younger generations with 33% of Gen Z preferring AI platforms
- 48% of consumers maintain perpetual shopping lists, indicating constant shopping engagement
- 63% cart abandonment rate when account creation is required
- Low AI adoption among older generations (only 13% Gen X and 3% Boomers)
- 55% of consumers would unsubscribe from brands due to excessive marketing messages
Survey reveals rapid adoption and growing trust of agentic commerce, with Gen Z and Millennials leading the way
AUSTIN, Texas, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Younger generations are leading the charge into the agentic commerce era with
The survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand reveals how AI platforms are transforming the way people research, discover and buy products, as well as redefining trust in the shopping journey.
“Agentic commerce is no longer a concept on the horizon, it’s here, and it’s already the first stop in the shopping journey,” said Al Williams, general manager of B2C at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. “Gen Z and Millennials now trust AI more than search, social or influencers to guide what they buy. The shift is clear: brands that show up inside AI-driven platforms will be the ones earning relevance and loyalty in this new era.”
The report, New Modes: How AI is Shaping New Commerce Contexts and Expectations, found that Gen Z shoppers are nearly as likely to use AI platforms (
Beyond research, these large language model platforms are building credibility with shoppers, as
LLM platforms like ChatGPT and Perplexity are becoming part of the go-to tech toolkit, with
“Consumers are embracing a new omnimodal reality. Shopping is no longer just an activity—it’s an identity,” said Phillip Jackson, co-founder and CEO of Future Commerce. “AI platforms aren’t just tools; they’re becoming trusted companions in the consumer journey. For retailers and brands, the implication is clear: the path to trust and loyalty increasingly runs through AI-driven channels.”
The study also highlights how consumers are diversifying their use of different touchpoints beyond traditional search engines and retailer websites. Nearly half (
Key Findings from the 2025 New Modes Report
23% of Gen Z and27% of Millennials trust AI product recommendations more than human ones46% of Gen Z and Millennials use AI platforms daily41% of all respondents use AI platforms daily- Gen Z is nearly 3X more likely than Gen X to use AI for product research
63% of consumers abandon carts when forced to create accounts, underscoring ongoing friction in branded ecommerce site experiences48% of all consumers maintain a “perpetual shopping list,” blurring the line between shopping as an activity and shopping as a state of mind55% of consumers said they would unsubscribe to a brand they like if they receive too many marketing messages from them
The full New Modes 2025 report is available here: https://www.futurecommerce.com/fc-insights/new-modes-2025-how-ai-is-shaping-new-commerce-contexts-and-expectations
Methodology
Future Commerce and Commerce partnered with Centiment to conduct an online survey of 1,000 consumers in June 2025, evenly split between males and females. Respondents varied in terms of their age and geographic locations. To ensure we had a balanced view of behavioral trends and shifts, the final respondent pool was evenly split between the US, UK, and AU/NZ, as well as the following age demographics:
- Gen Z 18-28
- Millennials 29-44
- Gen X 45-60
- Boomer 60+
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
About Future Commerce
Future Commerce is the leading culture magazine for eCommerce and retail leaders, shaping the discourse for omnichannel commerce. Dedicated to the discovery of and discourse around ideas that shape the eCommerce ecosystem, Future Commerce delivers reporting and strategic analysis in the form of original podcasts, newsletters, custom research and events exploring the impact of commerce innovation on the world around us. Its analysis and perspectives are trusted by 170,000+ retail decision makers and curious consumers around the globe. Learn more at www.futurecommerce.com
BigCommerce,® the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
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