Feedonomics Simplifies First-Party Selling for Large Brands, Manufacturers and Distributors with New Amazon Vendor Central Integration
Feedonomics, a BigCommerce company specializing in product feed management, has launched a new integration with Amazon Vendor Central to enhance B2B and enterprise brand solutions. The integration enables first-party (1P) sellers to directly supply products to Amazon, leveraging Prime eligibility and the trusted 'Ships from and Sold by Amazon' badge.
The integration automates product data management through direct API connections, eliminating manual processes and spreadsheet management. This streamlines catalog updates, enables faster product launches, and improves listing accuracy for large brands, manufacturers, and distributors.
Key beneficiaries include:
- Enterprise brands currently selling through Amazon Vendor Central
- Advertisers using Feedonomics who sell on Amazon 1P
- Businesses with large product catalogs requiring efficient syndication
Feedonomics, un'azienda di BigCommerce specializzata nella gestione dei feed di prodotto, ha lanciato una nuova integrazione con Amazon Vendor Central per migliorare le soluzioni B2B e per i brand enterprise. L'integrazione permette ai venditori di prima parte (1P) di fornire direttamente i prodotti ad Amazon, sfruttando l'idoneità a Prime e il riconosciuto badge «Spedito e Venduto da Amazon».
L'integrazione automatizza la gestione dei dati dei prodotti tramite connessioni API dirette, eliminando processi manuali e la gestione di fogli di calcolo. Questo semplifica l'aggiornamento dei cataloghi, consente un lancio più rapido dei prodotti e migliora la precisione delle inserzioni per grandi brand, produttori e distributori.
I principali beneficiari includono:
- Brand enterprise che vendono attualmente tramite Amazon Vendor Central
- Inserzionisti che utilizzano Feedonomics e vendono su Amazon 1P
- Aziende con cataloghi prodotti ampi che necessitano di una sindacazione efficiente
Feedonomics, una empresa de BigCommerce especializada en la gestión de feeds de productos, ha lanzado una nueva integración con Amazon Vendor Central para mejorar las soluciones B2B y para marcas empresariales. La integración permite a los vendedores de primera parte (1P) suministrar productos directamente a Amazon, aprovechando la elegibilidad para Prime y la confiable insignia de «Enviado y vendido por Amazon».
La integración automatiza la gestión de datos de productos mediante conexiones API directas, eliminando procesos manuales y la gestión de hojas de cálculo. Esto agiliza las actualizaciones de catálogo, permite lanzamientos de productos más rápidos y mejora la precisión de las listas para grandes marcas, fabricantes y distribuidores.
Los principales beneficiarios incluyen:
- Marcas empresariales que actualmente venden a través de Amazon Vendor Central
- Anunciantes que usan Feedonomics y venden en Amazon 1P
- Empresas con grandes catálogos de productos que requieren una sindicación eficiente
Feedonomics는 BigCommerce 소속으로, 상품 피드 관리에 특화된 회사이며, Amazon Vendor Central과의 새로운 통합 기능을 출시하여 B2B 및 엔터프라이즈 브랜드 솔루션을 강화했습니다. 이 통합을 통해 1자 판매자(1P)는 Prime 적격성과 신뢰받는 'Amazon에서 배송 및 판매' 배지를 활용하여 아마존에 직접 제품을 공급할 수 있습니다.
이 통합은 직접 API 연결을 통해 제품 데이터 관리를 자동화하여 수작업 및 스프레드시트 관리를 없앱니다. 이를 통해 카탈로그 업데이트가 간소화되고, 제품 출시가 빨라지며, 대형 브랜드, 제조업체 및 유통업체의 리스트 정확도가 향상됩니다.
주요 수혜자는 다음과 같습니다:
- 현재 Amazon Vendor Central을 통해 판매 중인 엔터프라이즈 브랜드
- Feedonomics를 사용하는 아마존 1P 판매 광고주
- 효율적인 상품 동기화가 필요한 대규모 상품 카탈로그를 보유한 기업
Feedonomics, une société de BigCommerce spécialisée dans la gestion des flux produits, a lancé une nouvelle intégration avec Amazon Vendor Central pour améliorer les solutions B2B et pour les marques d’entreprise. Cette intégration permet aux vendeurs en première partie (1P) de fournir directement leurs produits à Amazon, en bénéficiant de l’éligibilité Prime et du badge de confiance « Expédié et vendu par Amazon ».
L’intégration automatise la gestion des données produits via des connexions API directes, éliminant ainsi les processus manuels et la gestion des feuilles de calcul. Cela simplifie les mises à jour des catalogues, accélère le lancement des produits et améliore la précision des annonces pour les grandes marques, fabricants et distributeurs.
Les principaux bénéficiaires sont :
- Les marques d’entreprise vendant actuellement via Amazon Vendor Central
- Les annonceurs utilisant Feedonomics et vendant sur Amazon 1P
- Les entreprises disposant de grands catalogues produits nécessitant une syndication efficace
Feedonomics, ein Unternehmen von BigCommerce, das sich auf Produktfeed-Management spezialisiert hat, hat eine neue Integration mit Amazon Vendor Central gestartet, um B2B- und Enterprise-Markenlösungen zu verbessern. Die Integration ermöglicht es First-Party-(1P)-Verkäufern, Produkte direkt an Amazon zu liefern und dabei die Prime-Berechtigung sowie das vertrauenswürdige „Versandt und verkauft von Amazon“-Abzeichen zu nutzen.
Die Integration automatisiert die Produktdatenverwaltung über direkte API-Verbindungen und eliminiert manuelle Prozesse sowie die Verwaltung von Tabellenkalkulationen. Dies vereinfacht Katalogaktualisierungen, ermöglicht schnellere Produkteinführungen und verbessert die Listengenauigkeit für große Marken, Hersteller und Händler.
Zu den Hauptnutznießern gehören:
- Enterprise-Marken, die derzeit über Amazon Vendor Central verkaufen
- Werbetreibende, die Feedonomics nutzen und auf Amazon 1P verkaufen
- Unternehmen mit umfangreichen Produktkatalogen, die eine effiziente Syndizierung benötigen
- Integration enables access to Amazon Prime fulfillment network
- Enhanced product visibility and trusted Amazon badge boost conversion rates
- Automated data management reduces operational costs
- Streamlined product launches and updates improve efficiency
- Requires existing Amazon Vendor Central account
- Complete product catalog data submission mandatory
Insights
Feedonomics' Amazon Vendor Central integration strengthens BigCommerce's enterprise offering by automating catalog management for large Amazon suppliers.
This strategic integration between Feedonomics and Amazon Vendor Central directly addresses operational inefficiencies faced by large brands in the Amazon ecosystem. By connecting directly to Amazon's APIs, the solution automates product data management for first-party (1P) sellers who supply products directly to Amazon for resale.
The technical advancement eliminates the error-prone process of manual data management through Vendor Central's interface and spreadsheets - a significant pain point for large-catalog vendors. For enterprise brands with extensive product data, this represents meaningful operational efficiency through:
- Streamlined catalog data syndication across Amazon
- Faster product launches and updates
- More accurate product listings
- Reduced time spent managing catalog data
This integration particularly benefits three segments: enterprise brands already selling through Amazon's 1P model, existing Feedonomics clients who advertise on Amazon, and businesses with extensive product catalogs requiring efficient data syndication tools.
From a competitive standpoint, this enhancement strengthens BigCommerce's enterprise value proposition through its Feedonomics brand. By addressing specific friction points for large Amazon vendors, BigCommerce is positioning itself more effectively in the enterprise e-commerce technology space, where automated multi-channel listing capabilities are increasingly critical for larger merchants.
The emphasis on efficiency gains for data-heavy businesses suggests Feedonomics is targeting higher-value enterprise accounts that manage complex product catalogs across multiple channels, with Amazon being a critical sales channel.
Brands and B2B sellers on Feedonomics can now capitalize on improved trust and conversion rates that come from selling on Amazon
AUSTIN, Texas, April 23, 2025 (GLOBE NEWSWIRE) -- Feedonomics, part of the BigCommerce family of brands and a market leader in product feed management for ecommerce businesses, today announced its new integration with Amazon Vendor Central, expanding its comprehensive solutions for B2B clients and enterprise brands.
Commonly used by large brands, manufacturers and distributors that want to optimize sales through a direct relationship with Amazon, Vendor Central is the ecommerce giant’s platform for first-party (1P) sellers to supply their products directly to Amazon, which then sells them to customers as a retailer.
Feedonomics customers can now tap into Amazon’s powerful fulfillment network, offering shoppers fast and reliable delivery through Prime eligibility. Products gain increased visibility with enhanced placements and the trusted "Ships from and Sold by Amazon" badge, which helps build customer confidence and drive higher conversion rates. This opens the door to greater brand recognition, stronger loyalty and sustainable growth for first-party sellers.
“Feedonomics’ direct integration with Amazon Vendor Central creates efficiency gains for sellers who can now eliminate manual processes and reduce time spent managing catalog data,” said Sharon Gee, senior vice president and general manager at Feedonomics. “Large brands, manufacturers and distributors are empowered to manage data syndication across their Amazon catalog at scale, ensuring faster updates and more accurate listings. This is a game changer for large brands, manufacturers and distributors looking to take advantage of all the benefits that selling on Amazon brings.”
The new integration connects directly to Amazon APIs, automating product data management. This eliminates the time-consuming and error-prone process of using Vendor Central UI and spreadsheets, simplifies the Amazon integration for existing Feedonomics clients, enables faster product launches and updates and streamlines operations for 1P-focused brands.
Sellers best positioned to benefit from the Feedonomics integration with Amazon 1P include:
- Enterprise brands: Brands, manufacturers and distributors already selling to Amazon 1P via Vendor Central, who want to streamline their product data management processes.
- Advertisers: Existing Feedonomics clients who sell on Amazon Vendor Central will benefit from a streamlined onboarding
- Data-heavy businesses: Companies with extensive product catalogs that require efficient, automated and scalable tools for syndication.
To use the new integration, companies must be an Amazon vendor with a Vendor Central account and supply Feedonomics with the full product catalog data required for listings.
Learn more about the Amazon Vendor Central integration and request a complimentary marketplace data review by visiting Feedonomics.
About Feedonomics
Feedonomics is a leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and has strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. For more information, please visit www.feedonomics.com or follow us on X, LinkedIn, Instagram and Facebook.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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