Allbirds Announces Two New Distributor Agreements
Allbirds (NASDAQ: BIRD) has announced new distribution agreements to expand its global footprint in multiple regions. The company has partnered with Kiwi Life Group as the exclusive distributor for Central America, the Caribbean, Chile, and Colombia, while Trendy King becomes the exclusive distributor in Spain and Portugal.
Kiwi Life Group is a new business unit focused on introducing innovative footwear brands in Latin America, backed by experienced fashion industry shareholders. Trendy King brings over 30 years of fashion industry experience in the Iberian Peninsula, specializing in multichannel commercial solutions.
These partnerships align with Allbirds' strategy to build a strong presence in new markets and drive long-term profitable growth while expanding their sustainable footwear offerings to new consumer bases.
Allbirds (NASDAQ: BIRD) ha annunciato nuovi accordi di distribuzione per espandere la sua presenza globale in diverse regioni. L'azienda ha stretto una partnership con Kiwi Life Group come distributore esclusivo per l'America Centrale, i Caraibi, il Cile e la Colombia, mentre Trendy King diventa il distributore esclusivo per Spagna e Portogallo.
Kiwi Life Group è una nuova unità aziendale focalizzata sull'introduzione di marchi di calzature innovativi in America Latina, supportata da azionisti esperti nel settore della moda. Trendy King vanta oltre 30 anni di esperienza nel settore della moda nella Penisola Iberica, specializzandosi in soluzioni commerciali multicanale.
Queste collaborazioni sono in linea con la strategia di Allbirds di consolidare una forte presenza in nuovi mercati e promuovere una crescita redditizia a lungo termine, ampliando al contempo la propria offerta di calzature sostenibili a nuovi segmenti di consumatori.
Allbirds (NASDAQ: BIRD) ha anunciado nuevos acuerdos de distribución para expandir su presencia global en varias regiones. La compañía se ha asociado con Kiwi Life Group como distribuidor exclusivo para Centroamérica, el Caribe, Chile y Colombia, mientras que Trendy King se convierte en el distribuidor exclusivo en España y Portugal.
Kiwi Life Group es una nueva unidad de negocio enfocada en introducir marcas innovadoras de calzado en América Latina, respaldada por accionistas con amplia experiencia en la industria de la moda. Trendy King aporta más de 30 años de experiencia en la industria de la moda en la Península Ibérica, especializándose en soluciones comerciales multicanal.
Estas alianzas están alineadas con la estrategia de Allbirds de construir una fuerte presencia en nuevos mercados y fomentar un crecimiento rentable a largo plazo, mientras amplían su oferta de calzado sostenible a nuevas bases de consumidores.
Allbirds (NASDAQ: BIRD)는 여러 지역에서 글로벌 입지를 확장하기 위해 새로운 유통 계약을 발표했습니다. 회사는 중미, 카리브해, 칠레, 콜롬비아의 독점 유통업체로 Kiwi Life Group과 협력했으며, 스페인과 포르투갈에서는 Trendy King이 독점 유통업체가 되었습니다.
Kiwi Life Group은 라틴 아메리카에서 혁신적인 신발 브랜드를 소개하는 데 중점을 둔 신규 사업부로, 패션 업계 경험이 풍부한 주주들이 지원하고 있습니다. Trendy King은 이베리아 반도에서 30년 이상의 패션 업계 경험을 보유하고 있으며, 다채널 상업 솔루션을 전문으로 합니다.
이러한 파트너십은 Allbirds가 새로운 시장에서 강력한 입지를 구축하고 지속 가능한 신발 제품을 새로운 소비자층에 확대하며 장기적인 수익성 있는 성장을 추구하는 전략과 부합합니다.
Allbirds (NASDAQ : BIRD) a annoncé de nouveaux accords de distribution pour étendre sa présence mondiale dans plusieurs régions. L'entreprise s'est associée à Kiwi Life Group en tant que distributeur exclusif pour l'Amérique centrale, les Caraïbes, le Chili et la Colombie, tandis que Trendy King devient le distributeur exclusif en Espagne et au Portugal.
Kiwi Life Group est une nouvelle unité commerciale dédiée à l'introduction de marques innovantes de chaussures en Amérique latine, soutenue par des actionnaires expérimentés du secteur de la mode. Trendy King apporte plus de 30 ans d'expérience dans l'industrie de la mode sur la péninsule ibérique, se spécialisant dans les solutions commerciales multicanales.
Ces partenariats s'inscrivent dans la stratégie d'Allbirds visant à renforcer sa présence sur de nouveaux marchés et à favoriser une croissance rentable à long terme tout en élargissant son offre de chaussures durables à de nouvelles bases de consommateurs.
Allbirds (NASDAQ: BIRD) hat neue Vertriebsvereinbarungen angekündigt, um seine globale Präsenz in mehreren Regionen auszubauen. Das Unternehmen hat Kiwi Life Group als exklusiven Vertriebspartner für Zentralamerika, die Karibik, Chile und Kolumbien gewonnen, während Trendy King exklusiver Vertriebspartner in Spanien und Portugal wird.
Kiwi Life Group ist eine neue Geschäftseinheit, die sich auf die Einführung innovativer Schuhmarken in Lateinamerika konzentriert und von erfahrenen Anteilseignern aus der Modebranche unterstützt wird. Trendy King verfügt über mehr als 30 Jahre Erfahrung in der Modebranche auf der Iberischen Halbinsel und spezialisiert sich auf multikanale Vertriebslösungen.
Diese Partnerschaften entsprechen der Strategie von Allbirds, in neuen Märkten eine starke Präsenz aufzubauen und langfristiges profitables Wachstum zu fördern, während das nachhaltige Schuhangebot auf neue Verbrauchergruppen ausgeweitet wird.
- Geographic expansion into multiple new markets in Central America, Caribbean, South America, and Southern Europe
- Partnership with established distributors having strong regional presence and expertise
- Potential for long-term profitable growth in new markets
- None.
Insights
Allbirds expands global footprint through strategic distribution deals in Latin America and Southern Europe, advancing international growth strategy.
Allbirds' two new distributor agreements represent a calculated international expansion move that could meaningfully impact the company's growth trajectory. The partnerships with Kiwi Life Group (covering Central America, the Caribbean, Chile, and Colombia) and Trendy King (for Spain and Portugal) effectively broaden Allbirds' presence in regions where direct operations would be challenging and capital-intensive.
This distribution strategy has several strategic advantages: it minimizes capital expenditure while leveraging local expertise in these diverse markets. Both distribution partners bring significant regional knowledge—Kiwi Life Group has shareholders with decades of fashion industry experience, while Trendy King has over 30 years in the fashion industry with multichannel capabilities.
These agreements align with Allbirds' stated goal of "long-term profitable growth" mentioned by CFO Annie Mitchell. The company is clearly pivoting from its previous direct-to-consumer emphasis to a more hybrid approach that can accelerate international market penetration. The partnerships provide immediate access to established retail networks in regions where consumer awareness of sustainable footwear may be developing but not yet mature.
The timing coincides with what the company describes as "new product, marketing and customer experience initiatives," suggesting these distribution deals are part of a broader strategic refresh. The focus on sustainability mentioned by both distributors indicates Allbirds is maintaining its brand positioning around eco-friendly materials even as it expands its distribution model.
For a company that has struggled with profitability since its IPO, these low-risk market entries could help achieve economies of scale in production while diversifying revenue streams across more geographic regions, potentially reducing market concentration risk in North America.
Footwear brand signs agreements covering multiple countries in Central and South America and Southern Europe
SAN FRANCISCO, May 22, 2025 (GLOBE NEWSWIRE) -- Allbirds, Inc. (NASDAQ: BIRD) today announced that it has signed distribution agreements for multiple countries in Central and South America, and Southern Europe, further expanding the Company’s global presence.
Effective this spring, Kiwi Life Group became the exclusive Allbirds Distributor in Central America, the Caribbean, Chile and Colombia and Trendy King became the exclusive Allbirds Distributor in Spain and Portugal.
“We are pleased to be extending our reach to additional geographies where we see the opportunity to build a strong presence and drive long-term profitable growth,” said Annie Mitchell, CFO of Allbirds. “As we continue to build momentum around our new product, marketing and customer experience initiatives, we are excited to be working with these world-class distributors to introduce the Allbirds brand to their local consumers.”
Kiwi Life Group
“We are thrilled to announce our partnership with Allbirds,” said Ana Boza, Commercial Director at Kiwi Life Group. “This collaboration marks a meaningful milestone in our ongoing mission to bring purpose-driven brands to the region. Consumers in Central America, the Caribbean, Chile, and Colombia have been eager for more sustainable options, and we’re proud to respond with a brand that aligns so closely with our values.”
“With Allbirds’ innovative approach to natural materials and environmental responsibility, we are confident this partnership will not only elevate the product offering in our markets but also help foster a deeper consciousness around sustainability,” Boza adds. “Together, we look forward to inspiring a new generation of consumers to choose products that are both stylish and kind to the planet.”
Kiwi Life Group is a newly established business unit dedicated to introducing innovative and high-quality footwear brands to Latin America and the Caribbean. Backed by shareholders with decades of experience in the fashion segment and a strong track record representing world-class brands across the region, Kiwi Life Group is committed to delivering fresh, comfort-focused products tailored to local consumer needs. With a growing regional footprint, the group partners with leading retailers to offer footwear collections that blend global appeal with market-specific relevance—bringing the newness and comfort today’s consumers have been waiting for.
Trendy King
“We are delighted to introduce Allbirds to the Iberian market, a brand whose mission and principles collaborate in the development of a more sustainable future,” said Alfonso García Busto, Trendy King's Business Development Director. “We are confident that the brand will successfully reach a relevant segment of the market thanks to its comfortable, versatile and sophisticated proposition.”
Trendy King is a well-established company with over 30 years of experience in the Fashion industry. The company is a leading distributor in the Iberian Peninsula, specialising in multichannel commercial solutions such as online sales, retail and wholesale distribution.
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
Contact: press@allbirds.com
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