Allbirds Commemorates a Decade of Comfort, Style and Sustainable Design with New Wool Runner NZ
Rhea-AI Summary
Allbirds (NYSE:BIRD) is celebrating its 10th anniversary with the launch of the Wool Runner NZ, a reimagined version of their iconic Wool Runner shoe. The new design, led by Chief Design Officer Adrian Nyman, features enhanced comfort elements including a dual-density Allbirds Featherbed™ insole, wool-blend materials, and the signature SweetFoam® midsole.
The updated model maintains the brand's commitment to sustainable materials while introducing sophisticated design elements like fluted sidewalls and new eyelet construction. Priced at $110 USD, the Wool Runner NZ will be available starting August 5, 2025, in various sizes for both men and women. The launch coincides with a broader brand refresh, including a new e-commerce experience and updated storefronts through 2026.
Positive
- Product innovation with new Wool Runner NZ demonstrates continued R&D investment
- Brand expansion with reimagined e-commerce experience and store updates shows growth commitment
- Successful product history with nearly one Wool Runner sold every minute over past decade
Negative
- None.
News Market Reaction
On the day this news was published, BIRD declined 2.77%, reflecting a moderate negative market reaction. Argus tracked a peak move of +5.3% during that session. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $84M at that time.
Data tracked by StockTitan Argus on the day of publication.
The footwear innovator honors its roots and nods to the future with next-generation Wool Runner NZ
SAN FRANCISCO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- When the Wool Runner launched, it didn't just make a mark; it left an indelible footprint on the footwear industry. Ten years later, it remains one of Allbirds' most enduring successes–and now, in celebration of the brand’s 10th anniversary, the footwear company is delivering a fresh take on the icon that started it all with the new Wool Runner NZ.
The Allbirds story took flight in 2015, when work began to bring the Wool Runner to market following a successful Kickstarter campaign. The shoe defied the usual rules of footwear by harnessing the power of nature using superfine Merino wool, an unconventional material in an industry ordinarily dominated by virgin synthetics. At launch, inventory sold out in minutes, and soon after, the Wool Runner was described as the “world’s most comfortable shoe.” In the decade since, Allbirds has sold nearly a pair of Wool Runners every minute, and the style has become a mainstay in wardrobes around the world.
Now, Allbirds is introducing the Wool Runner NZ, delivering a modern interpretation of the qualities fans first fell in love with: unparalleled comfort, sleek design and reverence for nature. Reimagining the iconic shoe was the first task taken on by Allbirds’s Chief Design Officer, Adrian Nyman, upon joining the brand in 2023.
“The redesigned Wool Runner blends iconic comfort with refined simplicity—updated fit, elevated feel, and a sharp focus on natural, sustainable materials,” said Nyman.
The Wool Runner NZ heroes Merino wool, the soft, temperature-regulating and moisture-wicking material that made the original Wool Runner famous. It features a wool-blend upper, collar and tongue lining, surrounding the foot with a snug, plush feel from all sides.
Inside, a brand new dual-density insole–the Allbirds Featherbed™–uses cushioned memory foam, paired with Allbirds' signature wool-blend topcloth to deliver uncompromising comfort that withstands long days on your feet. The Allbirds team tested more than 45 variations to find the footbed that best achieved immediate, out of the box comfort, working with a variety of vendors and testers to validate the new construction. The style is underpinned by Allbirds’ signature SweetFoam® midsole, now with an updated underfoot contour for a smooth, supportive stride and naturally grounded feel.
The design of the Wool Runner NZ maintains a minimalist essence, with the addition of select, sophisticated details including: fluting along the sidewall of the midsole; a new eyelet construction; a concentric outsole design; and updated branding on the heel and tongue.
Its “NZ” moniker pays homage to Allbirds’ origins, New Zealand, where the brand was born as a side hustle of professional athlete Tim Brown. Disillusioned with overbranded shoes made with virgin synthetics, he joined forces with renewables expert Joey Zwillinger to create a better shoe in a better way–an endeavor that led to the creation of the Wool Runner.
“From day one to today, our quest remains the same: make better things in a better way,” said Tim Brown, co-founder, Allbirds. “That quest for better demands a spirit of continuous improvement, so the work of the Wool Runner is never finished. The Wool Runner NZ is a reminder that we will never stand still. We will move forward into the next ten years with as much determination to make things with purpose as we have through our first decade.”
In addition to unveiling the all-new Wool Runner NZ, Allbirds is marking this major business milestone with an entirely reimagined e-commerce experience, out-of-home advertisements in key hubs like New York City and San Francisco, and refreshed storefronts rolling out through 2026.
The Wool Runner NZ will be available in-store and online beginning August 5, 2025, in full- and half-sizes from Women’s 5-11 and Men’s 7-14, at a retail price of
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
Contact
press@allbirds.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c12b681f-0007-406b-9307-d948d87f0cc3
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