Allbirds Commemorates a Decade of Comfort, Style and Sustainable Design with New Wool Runner NZ
Allbirds (NYSE:BIRD) is celebrating its 10th anniversary with the launch of the Wool Runner NZ, a reimagined version of their iconic Wool Runner shoe. The new design, led by Chief Design Officer Adrian Nyman, features enhanced comfort elements including a dual-density Allbirds Featherbed™ insole, wool-blend materials, and the signature SweetFoam® midsole.
The updated model maintains the brand's commitment to sustainable materials while introducing sophisticated design elements like fluted sidewalls and new eyelet construction. Priced at $110 USD, the Wool Runner NZ will be available starting August 5, 2025, in various sizes for both men and women. The launch coincides with a broader brand refresh, including a new e-commerce experience and updated storefronts through 2026.
Allbirds (NYSE:BIRD) celebra il suo 10º anniversario con il lancio della Wool Runner NZ, una versione rivisitata della loro iconica scarpa Wool Runner. Il nuovo design, guidato dal Chief Design Officer Adrian Nyman, presenta elementi di comfort migliorati, tra cui una soletta Allbirds Featherbed™ a doppia densità, materiali in misto lana e la caratteristica suola intermedia SweetFoam®.
Il modello aggiornato mantiene l'impegno del brand verso materiali sostenibili, introducendo al contempo elementi di design sofisticati come le pareti laterali scanalate e una nuova costruzione degli occhielli. Il prezzo è di 110 USD e la Wool Runner NZ sarà disponibile dal 5 agosto 2025 in diverse misure per uomo e donna. Il lancio coincide con un rinnovamento più ampio del marchio, che include una nuova esperienza e-commerce e vetrine aggiornate fino al 2026.
Allbirds (NYSE:BIRD) celebra su décimo aniversario con el lanzamiento de la Wool Runner NZ, una versión reinventada de su icónico zapato Wool Runner. El nuevo diseño, liderado por el Director de Diseño Adrian Nyman, incluye elementos de confort mejorados como una plantilla Allbirds Featherbed™ de doble densidad, materiales de mezcla de lana y la característica entresuela SweetFoam®.
El modelo actualizado mantiene el compromiso de la marca con materiales sostenibles, a la vez que introduce elementos de diseño sofisticados como paredes laterales acanaladas y una nueva construcción de ojales. Con un precio de 110 USD, la Wool Runner NZ estará disponible a partir del 5 de agosto de 2025 en varias tallas para hombres y mujeres. El lanzamiento coincide con una renovación más amplia de la marca, que incluye una nueva experiencia de comercio electrónico y tiendas actualizadas hasta 2026.
올버즈(Allbirds, NYSE:BIRD)는 10주년을 맞아 상징적인 울 러너 신발의 재해석 버전인 울 러너 NZ를 출시합니다. 최고 디자인 책임자 Adrian Nyman이 이끄는 새로운 디자인은 이중 밀도 Allbirds Featherbed™ 인솔, 울 혼방 소재, 그리고 시그니처 SweetFoam® 미드솔 등 향상된 편안함 요소를 갖추고 있습니다.
업데이트된 모델은 지속 가능한 소재에 대한 브랜드의 약속을 유지하면서 플루티드 사이드월과 새로운 아이렛 구조 등 세련된 디자인 요소를 도입했습니다. 가격은 110달러(USD)이며, 2025년 8월 5일부터 남녀 모두를 위한 다양한 사이즈로 출시됩니다. 이번 출시는 새로운 전자상거래 경험과 2026년까지 업데이트되는 매장 리뉴얼을 포함한 브랜드 전반의 리프레시와 함께 진행됩니다.
Allbirds (NYSE:BIRD) célèbre son 10e anniversaire avec le lancement de la Wool Runner NZ, une version réinventée de leur chaussure emblématique Wool Runner. Le nouveau design, dirigé par le Chief Design Officer Adrian Nyman, intègre des éléments de confort améliorés, notamment une semelle intérieure Allbirds Featherbed™ à double densité, des matériaux en mélange de laine et la semelle intermédiaire signature SweetFoam®.
Le modèle mis à jour conserve l'engagement de la marque envers des matériaux durables tout en introduisant des éléments de design sophistiqués comme des parois latérales cannelées et une nouvelle construction des œillets. Proposée au prix de 110 USD, la Wool Runner NZ sera disponible à partir du 5 août 2025 en plusieurs tailles pour hommes et femmes. Ce lancement coïncide avec une refonte plus large de la marque, incluant une nouvelle expérience e-commerce et des vitrines actualisées jusqu'en 2026.
Allbirds (NYSE:BIRD) feiert sein 10-jähriges Bestehen mit der Einführung des Wool Runner NZ, einer neu interpretierten Version ihres ikonischen Wool Runner Schuhs. Das neue Design, geleitet vom Chief Design Officer Adrian Nyman, bietet verbesserte Komfortelemente wie eine doppeldichte Allbirds Featherbed™ Innensohle, Wollmischmaterialien und die charakteristische SweetFoam® Zwischensohle.
Das aktualisierte Modell bleibt der Verpflichtung der Marke zu nachhaltigen Materialien treu und führt zugleich anspruchsvolle Designelemente wie geriffelte Seitenwände und eine neue Ösenkonstruktion ein. Der Preis beträgt 110 USD und der Wool Runner NZ wird ab dem 5. August 2025 in verschiedenen Größen für Männer und Frauen erhältlich sein. Der Launch fällt mit einer umfassenderen Markenauffrischung zusammen, die ein neues E-Commerce-Erlebnis und aktualisierte Ladengestaltungen bis 2026 umfasst.
- Product innovation with new Wool Runner NZ demonstrates continued R&D investment
- Brand expansion with reimagined e-commerce experience and store updates shows growth commitment
- Successful product history with nearly one Wool Runner sold every minute over past decade
- None.
The footwear innovator honors its roots and nods to the future with next-generation Wool Runner NZ
SAN FRANCISCO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- When the Wool Runner launched, it didn't just make a mark; it left an indelible footprint on the footwear industry. Ten years later, it remains one of Allbirds' most enduring successes–and now, in celebration of the brand’s 10th anniversary, the footwear company is delivering a fresh take on the icon that started it all with the new Wool Runner NZ.
The Allbirds story took flight in 2015, when work began to bring the Wool Runner to market following a successful Kickstarter campaign. The shoe defied the usual rules of footwear by harnessing the power of nature using superfine Merino wool, an unconventional material in an industry ordinarily dominated by virgin synthetics. At launch, inventory sold out in minutes, and soon after, the Wool Runner was described as the “world’s most comfortable shoe.” In the decade since, Allbirds has sold nearly a pair of Wool Runners every minute, and the style has become a mainstay in wardrobes around the world.
Now, Allbirds is introducing the Wool Runner NZ, delivering a modern interpretation of the qualities fans first fell in love with: unparalleled comfort, sleek design and reverence for nature. Reimagining the iconic shoe was the first task taken on by Allbirds’s Chief Design Officer, Adrian Nyman, upon joining the brand in 2023.
“The redesigned Wool Runner blends iconic comfort with refined simplicity—updated fit, elevated feel, and a sharp focus on natural, sustainable materials,” said Nyman.
The Wool Runner NZ heroes Merino wool, the soft, temperature-regulating and moisture-wicking material that made the original Wool Runner famous. It features a wool-blend upper, collar and tongue lining, surrounding the foot with a snug, plush feel from all sides.
Inside, a brand new dual-density insole–the Allbirds Featherbed™–uses cushioned memory foam, paired with Allbirds' signature wool-blend topcloth to deliver uncompromising comfort that withstands long days on your feet. The Allbirds team tested more than 45 variations to find the footbed that best achieved immediate, out of the box comfort, working with a variety of vendors and testers to validate the new construction. The style is underpinned by Allbirds’ signature SweetFoam® midsole, now with an updated underfoot contour for a smooth, supportive stride and naturally grounded feel.
The design of the Wool Runner NZ maintains a minimalist essence, with the addition of select, sophisticated details including: fluting along the sidewall of the midsole; a new eyelet construction; a concentric outsole design; and updated branding on the heel and tongue.
Its “NZ” moniker pays homage to Allbirds’ origins, New Zealand, where the brand was born as a side hustle of professional athlete Tim Brown. Disillusioned with overbranded shoes made with virgin synthetics, he joined forces with renewables expert Joey Zwillinger to create a better shoe in a better way–an endeavor that led to the creation of the Wool Runner.
“From day one to today, our quest remains the same: make better things in a better way,” said Tim Brown, co-founder, Allbirds. “That quest for better demands a spirit of continuous improvement, so the work of the Wool Runner is never finished. The Wool Runner NZ is a reminder that we will never stand still. We will move forward into the next ten years with as much determination to make things with purpose as we have through our first decade.”
In addition to unveiling the all-new Wool Runner NZ, Allbirds is marking this major business milestone with an entirely reimagined e-commerce experience, out-of-home advertisements in key hubs like New York City and San Francisco, and refreshed storefronts rolling out through 2026.
The Wool Runner NZ will be available in-store and online beginning August 5, 2025, in full- and half-sizes from Women’s 5-11 and Men’s 7-14, at a retail price of
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
Contact
press@allbirds.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c12b681f-0007-406b-9307-d948d87f0cc3
FAQ
What is the price of Allbirds' new Wool Runner NZ shoes?
What new features does the Allbirds Wool Runner NZ include?
What sizes will be available for the Allbirds Wool Runner NZ?
How is Allbirds (NYSE:BIRD) celebrating its 10th anniversary?
What is the significance of 'NZ' in the new Allbirds Wool Runner name?
