Allbirds Launches Its First-Ever 100% Waterproof Wool Sneakers
Allbirds (NYSE:BIRD) has launched its first-ever 100% waterproof wool sneaker collection, featuring three new styles priced between $140-$160. The innovative footwear line includes the Wool Runner NZ Waterproof ($150), Wool Runner NZ Mid Waterproof ($160), and Wool Cruiser Waterproof ($140).
The collection stands out for achieving waterproof functionality without using harmful PFAS chemicals, instead utilizing a PFAS-free C-Zero DWR treatment and specialized construction. The shoes feature Merino wool uppers, a waterproof membrane, recycled polyester reinforcements, and the company's signature SweetFoam® midsole made from sugarcane.
Available online and in stores from September 30, 2025, these new styles complement Allbirds' existing water-resistant Mizzle and Protect offerings.
Allbirds (NYSE:BIRD) ha lanciato la sua prima sneaker in lana 100% impermeabile, con tre nuovi modelli disponibili tra 140$ e 160$. La linea innovativa comprende i modelli Wool Runner NZ Waterproof (150$), Wool Runner NZ Mid Waterproof (160$) e Wool Cruiser Waterproof (140$).
La collezione si distingue per la funzionalità impermeabile senza l’uso di sostanze PFAS, grazie a un trattamento PFAS-free C-Zero DWR e a una realizzazione specifica. Le scarpe hanno tomaie in lana Merino, una membrana impermeabile, rinforzi in poliestere riciclato e la famosa suola intermedia SweetFoam® realizzata a base di canna da zucchero.
Disponibili online e nei negozi a partire dal 30 settembre 2025; questi nuovi modelli si affiancano alle offerte esistenti di Allbirds, Mizzle e Protect, resistenti all’acqua.
Allbirds (NYSE:BIRD) ha lanzado su primera zapatilla de lana 100% impermeable, con tres nuevos estilos entre $140-$160. La línea innovadora incluye Wool Runner NZ Waterproof (150$), Wool Runner NZ Mid Waterproof (160$) y Wool Cruiser Waterproof (140$).
La colección destaca por su impermeabilidad sin usar sustancias PFAS, gracias a un tratamiento PFAS-free C-Zero DWR y una construcción especializada. Los zapatos presentan empeines de lana Merino, una membrana impermeable, refuerzos de poliéster reciclado y la suela intermédiaire SweetFoam® fabricada a partir de caña de azúcar.
Disponibles online y en tiendas a partir del 30 de septiembre de 2025; estos nuevos estilos complementan la oferta existente de Allbirds, Mizzle y Protect, resistentes al agua.
Allbirds (NYSE:BIRD)가 100% 방수 양모 스니커즈 첫 컬렉션을 선보였습니다. 가격대는 140~160달러의 세 가지 신제품으로 구성되어 있습니다. Wool Runner NZ Waterproof(150달러), Wool Runner NZ Mid Waterproof(160달러), Wool Cruiser Waterproof(140달러)가 포함됩니다.
PFAS 유해 물질을 사용하지 않고 PFAS-프리 C-Zero DWR 코팅과 특수한 구조로 방수 기능을 구현한 점이 특징입니다. 양모 어퍼, 방수 멤브레인, 재활용 폴리에스터 보강재, 설탕시.eclipse로 만든 SweetFoam® 미드솔이 적용되어 있습니다.
온라인 및 매장에서 2025년 9월 30일부터 구입 가능하며, 이번 신제품은 Allbirds의 기존 방수 라인인 Mizzle과 Protect를 보완합니다.
Allbirds (NYSE:BIRD) lance sa première chaussure entièrement imperméable en laine, avec trois nouveaux modèles au prix compris entre 140$ et 160$. La ligne innovante comprend Wool Runner NZ Waterproof (150$), Wool Runner NZ Mid Waterproof (160$) et Wool Cruiser Waterproof (140$).
La collection se démarque par son imperméabilité sans substances PFAS, grâce à un traitement PFAS-free C-Zero DWR et une construction spécialisée. Les chaussures présentent une tige en laine mérinos, une membrane imperméable, des renforts en polyester recyclé et la semelle intermédiaire SweetFoam® en canne à sucre.
Disponibles en ligne et en magasins à partir du 30 septembre 2025; ces nouveaux modèles complètent les offres actuelles d’Allbirds, Mizzle et Protect, résistantes à l’eau.
Allbirds (NYSE:BIRD) hat seine erste 100% wasserdichte Woll-Sneaker-Kollektion vorgestellt, mit drei neuen Modellen, die zwischen 140$ und 160$ kosten. Die Modelle sind Wool Runner NZ Waterproof (150$), Wool Runner NZ Mid Waterproof (160$) und Wool Cruiser Waterproof (140$).
Die Kollektion zeichnet sich durch Wasserdichtigkeit ohne schädliche PFAS aus, dank einer PFAS-freien C-Zero DWR-Beschichtung und einer speziellen Konstruktion. Die Schuhe verfügen über Obermaterial aus Merinowolle, eine wasserdichte Membran, recycelte Polyester-Verstärkungen und die firmeneigene SweetFoam®-Zwischensohle aus Zuckerrohr.
Online und in Geschäften ab dem 30. September 2025 erhältlich; Diese neuen Modelle ergänzen Allbirds' bestehende wasserabweisende Linien Mizzle und Protect.
Allbirds (NYSE:BIRD) أطلقت أول حذاء رسمي من الصوف wool بنسخة مقاومة للماء 100%، بثلاثة موديلات جديدة بأسعار تتراوح بين $140-$160. تشمل السلسلة Wool Runner NZ Waterproof (150$)، Wool Runner NZ Mid Waterproof (160$)، وWool Cruiser Waterproof (140$).
تتفوق المجموعة في المقاومة للماء دون استخدام مواد PFAS الضارة، بفضل علاج PFAS-free C-Zero DWR وتشييد متخصص. الأحذية تحمل أربيطة من صوفMerino، غشاء مقاوم للماء، تقويات من بوليستر مُعاد تدويره، ونعل وسيط من SweetFoam® المصنوع من قصب السكر.
متاحة عبر الإنترنت وفي المتاجر اعتباراً من 30 سبتمبر 2025؛ وتكمّل هذه التصاميم الجديدة عروض Allbirds المقاومة للماء الحالية Mizzle وProtect.
Allbirds（NYSE:BIRD） 推出史上首个100% 防水羊毛运动鞋系列，推出三款新风格，价格在$140-$160之间。系列包括 Wool Runner NZ Waterproof（$150）、Wool Runner NZ Mid Waterproof（$160）以及 Wool Cruiser Waterproof（$140）。
该系列在不使用有害 PFAS 化学物质的前提下实现防水功能，采用PFAS-free C-Zero DWR 处理与专门的结构设计。鞋面为美利奴羊毛、具防水膜、再生聚酯加固件，采用公司标志性 SweetFoam® 由甘蔗制成的中底。
自2025年9月30日起在线及门店发售；这些新款在 Allbirds 现有的防水系列 Mizzle 与 Protect 的基础上再添强大选项。
- Innovation in sustainable waterproofing technology without using harmful PFAS chemicals
- Expansion of product line into new weather-ready category
- Premium pricing strategy with new products ranging from $140-$160
- Higher price points compared to standard Allbirds sneakers may limit market accessibility
Insights
Allbirds expands portfolio with innovative waterproof wool sneakers, strengthening product differentiation in competitive footwear market.
Allbirds' introduction of fully waterproof wool sneakers represents a significant product innovation that expands their addressable market into all-weather footwear. This launch addresses a crucial consumer pain point - the lack of stylish, comfortable waterproof options - while staying true to the brand's sustainability ethos by avoiding PFAS chemicals typically used in waterproofing.
The technical innovation is notable: combining Merino wool with PFAS-free C-Zero DWR treatment, waterproof membranes, and strategic use of recycled materials creates a genuinely differentiated product. The $140-$160 price point positions these waterproof models at a premium to their standard offerings, potentially improving margins if consumer adoption is strong.
This launch strengthens Allbirds' competitive moat by extending their natural materials expertise into a category dominated by synthetic materials. The timing ahead of fall/winter seasons is strategically sound. For a brand that has faced growth challenges, this represents a meaningful portfolio expansion that could help drive increased purchase frequency among existing customers while attracting new weather-conscious consumers who previously overlooked the brand.
The three distinct silhouettes (Runner NZ, Runner NZ Mid, Cruiser) demonstrate a thoughtful product strategy that caters to various use cases and style preferences, maximizing the opportunity within this new product category.
The rain-ready shoes deliver uncompromising comfort, style and performance–all without PFAS
SAN FRANCISCO, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Allbirds today unveiled its first-ever fully waterproof shoes, made with the brand’s hallmark material: wool. Whether you’re braving downpours during daily commutes, or stepping out to slick city streets, these three sneaker styles deliver protection, all-day style and comfort you can count on, even in unpredictable conditions.
“We wanted to redefine what waterproof shoes could be, with an Allbirds twist. While most waterproof shoes lean utilitarian and technical, we believe that by looking to natural materials like wool, we can bring something new and exciting to this space,” said Adrian Nyman, Chief Design Officer, Allbirds. “These aren’t stiff rubber rainboots—by design, they’re soft, supple, and sleek. Our goal is to prove that comfort, style, and performance don’t have to come with compromise.”
True to Allbirds’ mission to make better things in better ways, the collection redefines all-weather performance by achieving a waterproof finish without the use of harmful waterproofing agents commonly used in fashion: PFAS or “forever chemicals.” These synthetic chemicals are lauded for their water- and stain-repellent properties, but are proven to persist in the environment and in our bodies, accumulating over time and posing a range of health and environmental risks. Instead, Allbirds’ waterproof shoes rely on material treatments and clever construction to ensure feet stay fully dry.
Each upper is crafted with Merino wool, treated with a C-Zero DWR (“Durable Water Repellent”). When applied to textiles, this PFAS-free treatment causes water to bead up and roll off, rather than soaking into the fabric. A breathable waterproof membrane is carefully placed between the upper material and interior lining, creating a robust barrier that prevents water from reaching your feet even in the wettest conditions. Recycled polyester rands are added to “splash zone” areas like the toe and heel, lending extra durability. A natural rubber blend outsole delivers top-notch traction, whether you’re puddle jumping or stepping out to soaked sidewalks.
To keep feet comfortable in all conditions, the midsole is made with Allbirds’ signature sugarcane-based SweetFoam® for an ultra-cushioned feel underfoot. Inside, Allbirds’ dual-density Featherbed™ insole uses cushioned memory foam, paired with Allbirds’ signature wool-blend topcloth, to deliver uncompromising comfort that withstands long days on your feet. And finally, a wool blend collar and tongue lining surround the foot with a snug, plush feel from all sides.
The new assortment includes three silhouettes: The Wool Runner NZ Waterproof (
The Waterproof collection is available online and in-stores beginning September 30, 2025.
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
Contact
press@allbirds.com
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/11ee6edd-8ac8-44e4-b287-974e1ba81ae7
FAQ
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