TIAA Wealth Management Selects BNY Pershing's Wove to Advance the Client and Advisor Experience

Rhea-AI Summary

TIAA Wealth Management (NYSE:BK) selected BNY Pershing's Wove as its Unified Wealth solution across broker-dealer, investment adviser and bank custody businesses on Oct. 15, 2025. The program will deploy two integrated experiences — Wove Advisor (Salesforce-integrated advisor interface) and Wove Investor (mobile-friendly client portal) — to show clients a consolidated financial picture and expand self-service capabilities. The initiative aims to improve advisor workflows, portfolio management and client collaboration by integrating Wove with existing TIAA systems. The initial build phase is currently underway and full implementation is planned over the next few years, with advisors providing ongoing feedback.

Insights

Wealth Tech Strategist

Strategic platform selection that modernizes client access and advisor workflows across custody and advisory channels.

BNY Pershing's Wove will act as a unified front end across broker-dealer, investment adviser and bank custody businesses, simplifying client navigation across account types and consolidating data into a single view. The deployment of both Wove Advisor (Salesforce-integrated advisor UI) and Wove Investor (client-facing portal) directly targets two common friction points: advisor efficiency and client self-service.

Key dependencies include the integration quality with existing TIAA systems and the phased rollout over the next few years, which makes execution risk the main variable. Success requires clean data mapping, robust API connectivity, and iterative advisor feedback to avoid feature gaps at launch. Watch the initial build phase and any announced integration milestones over the coming 12–36 months for indicators of seamless adoption.

Operations & Implementation Lead

Operational automation and orchestration aim to reduce manual workflows and improve portfolio management at scale.

Automated workflows and enhanced portfolio tools promise measurable productivity gains for TIAA Wealth Management staff by reducing repetitive tasks and centralizing portfolio views. The announcement cites streamlined operations and orchestration, which implies planned replacements or adapters for legacy processes rather than incremental point solutions.

Implementation complexity and timeline are the main operational risks; the release says the full implementation spans the next few years with the initial build underway. Monitor integration testing outcomes, advisor adoption rates during pilot phases, and any reported operational KPIs (workflow cycle time or advisor time freed) in the next 12–36 months to judge realization of efficiency benefits.

Industry-leading platform integration to deliver seamless wealth management solutions for retirement savers

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- TIAA Wealth Management, a division of TIAA, today announced selection of BNY Pershing's Wove platform as the Unified Wealth solution across TIAA Wealth Management's broker-dealer, investment adviser and bank custody businesses. BNY Pershing's unified platform will improve the client and advisor experience when navigating between different investment accounts and services.

Implementing the technology will mark a significant milestone in TIAA Wealth Management's journey to become the preferred financial partner for clients to and through retirement and on to the next generation. The business serves clients across all life stages: young professionals beginning their investment journey, mid-career individuals seeking advice, those transitioning into retirement, and people enjoying retirement.

"We are making a significant, long-term investment in the way we equip our advisors and serve our clients," said David Nason, CEO of TIAA Wealth Management. "By harnessing technology to deliver deeper insights and more meaningful conversations, we are ensuring clients receive personalized advice and confidence at every stage of their financial journey."

The initiative will deploy two integrated experiences: Wove Advisor, which provides wealth management professionals with an intuitive interface directly with Salesforce; and Wove Investor, which offers clients a modern, mobile-friendly portal that integrates into TIAA's Wealth Management website and expands self-service capabilities.

"The wealth management industry is evolving rapidly, and clients need new technology solutions to navigate across various accounts, tools and services," said Jim Crowley, Global Head of BNY Pershing. "Wove was built to address the complex process of moving between technology platforms, helping to show a client's full financial picture in one place. We are thrilled to deepen our longstanding relationship with TIAA to more holistically support their wealth managers and help them deliver more for their clients."

Key benefits include:

• Enhanced Client Experience: Clients will gain a modern, one-stop shop intuitive interface with expanded self-service capabilities, including the ability to collaborate with their advisors.
• Streamlined Operations: TIAA Wealth Management staff will benefit from powerful, automated and orchestrated workflows as well as enhanced portfolio management capabilities.
• Seamless Integration: Wove capabilities will connect with existing TIAA Wealth Management systems to create a cohesive experience across TIAA's retail investing solutions for clients.

The full implementation will occur over the next few years, with the initial build phase currently underway. TIAA Wealth Management advisors and portfolio managers will play a critical role in shaping the transformation through their expertise and feedback.

TIAA Wealth Management delivers on TIAA's century-long mission by providing actionable financial advice to our retirement plan participants. As a trusted partner, our comprehensive approach combines dedicated financial consultants and wealth management advisors with innovative digital solutions to deliver advice.

About BNY

BNY is a global financial services company that helps make money work for the world – managing it, moving it and keeping it safe. For more than 240 years BNY has partnered alongside clients, putting its expertise and platforms to work to help them achieve their ambitions. Today BNY helps over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. BNY supports governments in funding local projects and works with over 90% of the top 100 pension plans to safeguard investments for millions of individuals, and so much more. As of June 30, 2025, BNY oversees $55.8 trillion in assets under custody and/or administration. BNY Investments is part of BNY and is one of the world's largest asset managers with over $2.1 trillion in assets under management, offering investment solutions across every major asset class to the institutions and intermediaries it serves.

BNY is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Headquartered in New York City, BNY has been named among Fortune's World's Most Admired Companies and Fast Company's Best Workplaces for Innovators. Additional information is available on www.bny.com. Follow on LinkedIn or visit the BNY Newsroom for the latest company news.

BNY Pershing (member FINRA, NYSE, SIPC) is a leading provider of clearing and custody, trading and settlement, advisory and investment solutions, data insights, business consulting and other services to wealth management and institutional firms looking to grow their businesses. 

Brokerage custody provided by Pershing LLC, member FINRA, NYSE, SIPC, a BNY company. Brokerage services may be provided by Pershing Advisor Solutions LLC, member FINRA, SIPC. Bank custody provided by BNY Mellon, N.A, member FDIC. Investment advisory services, if offered, may be provided by BNY Mellon Advisors, Inc., an investment adviser registered in the United States under the Investment Advisers Act of 1940 or one or more affiliates of BNY. Technology services may be provided by Pershing X, Inc. For more information visit www.pershing.com.

About TIAA

TIAA provides secure retirements and outcome-focused investment solutions to millions of people and thousands of institutions.ⁱ It paid more than $5.9 billion in lifetime income to retired clients in 2024ⁱⁱ and has $1.4 trillion in assets under management (as of 06/30/2025).ⁱⁱⁱ

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i.    Based on data in PLANSPONSOR's 2025 DC Recordkeeping Survey published June 25, 2025. ii.    As of December 31,2024, TIAA paid out $5.9B in total annuity income. This figure represents all annuity income, including guaranteed and additional amounts, for all of TIAA's annuity products. iii.  As of June 30, 2025, assets under management across Nuveen Investments affiliates and TIAA investment management teams are $1,441 billion.

This material is for informational or educational purposes only and is not fiduciary investment advice, or a securities, investment strategy, or insurance product recommendation. This material does not consider an individual's own objectives or circumstances which should be the basis of any investment decision.

TIAA Wealth Management is a division of TIAA.

Advisory services are provided by Advice & Planning Services, a division of TIAA-CREF Individual & Institutional Services, LLC, a registered investment adviser. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributes securities products.

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©2025 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund, New York, NY

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SOURCE TIAA

FAQ

What did TIAA Wealth Management announce on October 15, 2025 regarding technology?

TIAA Wealth Management announced it selected BNY Pershing's Wove as its unified wealth platform for advisor and client experiences.

How will Wove Advisor integrate with TIAA Wealth Management systems (BK)?

Wove Advisor will provide an intuitive advisor interface that integrates directly with Salesforce and connects to existing TIAA systems.

When will TIAA Wealth Management complete the Wove implementation for BK?

The initial build phase is underway and the full implementation is planned to occur over the next few years.

What client features will Wove Investor provide for TIAA (BK) clients?

Wove Investor will offer a modern, mobile-friendly portal with expanded self-service and collaboration tools with advisors.

How will the Wove selection affect TIAA Wealth Management advisors (BK)?

Advisors will receive enhanced workflows and portfolio-management tools and will help shape the transformation through feedback.

Does the Wove integration change custody or advisory coverage at TIAA (BK)?

Wove is being adopted across TIAA's broker-dealer, investment adviser and bank custody businesses to create a cohesive client experience.