KAYAK for Business Simplifies Corporate Travel Planning with New Events Feature

Rhea-AI Summary

KAYAK for Business (BKNG) launched Events on January 28, 2026, a feature to centralize and scale corporate event travel. Events lets planners invite up to 10,000 attendees, set travel and payment policies, import events from other tools, and track bookings with real-time dashboards.

Available to Biz+ and Enterprise customers, Events aims to reduce policy confusion, speed booking, and provide exportable reports for finance, HR, and compliance.

News Market Reaction – BKNG

-1.32%

1 alert

-1.32% News Effect

On the day this news was published, BKNG declined 1.32%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Max event attendees: 10,000 attendees Corporate Travel Top 100 ranking: Two of top five firms

2 metrics

Max event attendees 10,000 attendees KAYAK for Business Events invitation capacity per event

Corporate Travel Top 100 ranking Two of top five firms KAYAK for Business platform adoption on BTN’s 2025 list

Market Reality Check

Price: $4077.06 Vol: Volume 154,552 is below 2...

normal vol

$4077.06 Last Close

Volume Volume 154,552 is below 20-day average of 198,264, suggesting a modest reaction to the launch. normal

Technical Price at $5,153.41 is below the 200-day MA of $5,310.29 and about 11.75% under the 52-week high.

Peers on Argus

BKNG gained 0.9% while key travel peers like ABNB (-0.76%), RCL (-1.18%), TCOM (...

BKNG gained 0.9% while key travel peers like ABNB (-0.76%), RCL (-1.18%), TCOM (-2.6%), and EXPE (-0.7%) traded lower, indicating a stock-specific response to the KAYAK for Business Events launch. CUK was roughly flat at 0.11%.

Historical Context

5 past events · Latest: Jan 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Partnership expansion	Positive	-0.3%	Navan and Booking.com expanded direct API connection to increase lodging inventory.
Jan 21	Earnings webcast notice	Neutral	+2.7%	Announced date and webcast details for Q4 and full-year 2025 results.
Jan 15	Travel trends report	Positive	+0.1%	KAYAK released 2026 travel trends based on searches and survey data.
Dec 22	Forecast release	Positive	+0.6%	KAYAK’s 2026 Travel Trends Forecast highlighted higher travel interest and lower fares.
Dec 17	Marketing campaign	Positive	-1.8%	Athletic Brewing campaign and OpenTable partnership promoting moderation and new SKUs.

Pattern Detected

Recent KAYAK- and travel-related news has generally seen modest price reactions, with a mix of aligned and divergent moves versus the news tone.

Recent Company History

Over the past months, BKNG’s news flow has centered on partnerships, product and data releases, and corporate campaigns. On Jan 22, 2026, a Navan–Booking.com API expansion aimed to widen lodging inventory but saw a slight -0.25% move. KAYAK trend reports on Jan 15, 2026 and Dec 22, 2025 highlighted rising travel interest and fare shifts with small positive reactions. A webcast notice for Q4/FY25 results on Jan 21, 2026 coincided with a 2.72% gain. Today’s KAYAK for Business Events feature fits this pattern of incremental, product-focused updates.

Market Pulse Summary

This announcement expands KAYAK for Business with an Events feature designed to handle up to 10,000 ...

Analysis

This announcement expands KAYAK for Business with an Events feature designed to handle up to 10,000 attendees per event, integrate travel policies, and centralize analytics. It builds on BKNG’s recent pattern of partnerships and product enhancements across KAYAK and Booking.com. Investors may watch adoption among existing Biz+ and Enterprise customers, usage by large corporate clients cited from the 2025 Corporate Travel Top 100, and how this integrates with other event management tools.

Key Terms

api

1 terms

api technical

"Powered by KAYAK for Business's best-in-class content and direct API connections"

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

AI-generated analysis. Not financial advice.

The most seamless way to bring teams — and guests — together, anywhere

NORWALK, Conn., Jan. 28, 2026 /PRNewswire/ -- KAYAK for Business, the brand's corporate travel platform, today announced the launch of Events, a new way for companies to plan and manage event travel at scale. Designed to reduce the time and complexity that comes with planning and attending corporate events, the new feature brings travel directly into the event workflow, making it easier for attendees to book their travel correctly and compliantly, and for planners to track and organize it.

Events enables KAYAK for Business users to set clear travel policies and payment rules upfront, allow each attendee to book their own compliant travel through a single link, and then invite up to 10,000 attendees' eliminating policy confusion, missed bookings, and endless email back-and-forth. Companies can also import and link events from existing event management tools into KAYAK for Business, then manage invitations, bookings and attendee travel centrally.

From small offsites to large-scale meetings, recruiting events, and more, the new feature simplifies travel planning for both employees and non-employee travelers, such as candidates, interns, new hires, and other guests.

"Coordinating travel logistics for business events can be a major productivity drain for organizers and attendees. We designed this feature to centralize event travel and information for attendees, leaders and admins so everyone can focus on what matters: the connections, impact and in-person learning that events deliver," says Eva Fouquet, SVP, KAYAK for Business.

KAYAK for Business Events

• Event Setup & Management
  Create events in minutes, configure travel policies including payment, set travel date windows, RSVP and booking deadlines, and invite attendees (including guests) in bulk. Choose between individual or unified event policies, so every booking is compliant. Events can be imported from or linked to existing event management tools, allowing companies to connect travel seamlessly to their broader event planning workflows without duplicating work.
  
  
• Attendee Management & Booking
  Guests can be added to an event with a simple email address to quickly and efficiently book their own travel within policy and budget - no profile needed. Powered by KAYAK for Business's best-in-class content and direct API connections, attendees can book confidently while event managers gain a complete, real-time view of who has accepted, who has booked, and who is arriving when. Reminders, changes, and cancellations can all be managed directly within the platform.
  
  
• Analytics & Reporting
  Real-time dashboards give event managers full visibility into invite status, RSVPs, booking compliance, and travel details. Export everything in a click for finance, HR, or compliance needs.

KAYAK for Business, known for its consumer grade UI and enterprise level controls, helps companies book, manage, and track business travel. It has become the platform of choice for two of the top five firms on Business Travel News' 2025 Corporate Travel Top 100 list.

KAYAK for Business Events is available to all existing Biz+ and Enterprise customers. Learn more and request a trial HERE.

About KAYAK for Business
KAYAK for Business combines the power of a leading travel search engine with tools designed specifically for business travelers – serving companies of every size, from fast‑growing startups to global enterprises. For more information visit https://www.kayak.com/business/.

About KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travelers with our corporate travel solution.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kayak-for-business-simplifies-corporate-travel-planning-with-new-events-feature-302672982.html

SOURCE KAYAK

FAQ

What is KAYAK for Business Events announced January 28, 2026 (BKNG)?

KAYAK for Business Events is a travel-planning feature for corporate events, launched January 28, 2026. According to KAYAK for Business, it centralizes event travel, lets planners invite up to 10,000 attendees, and ties bookings to travel and payment policies for compliance.

How does the Events feature help planners at companies using BKNG services?

Events reduces coordination by centralizing invitations, policies, and bookings in one workflow. According to KAYAK for Business, planners can import events, set date windows and payment rules, and view real-time RSVP and booking compliance dashboards.

Can companies invite external guests and non-employee travelers using BKNG Events?

Yes — Events supports attendees who are not employees, such as candidates or interns, via simple email invitations. According to KAYAK for Business, guests can book without creating profiles while staying within configured policy and budget limits.

What booking and compliance controls does KAYAK for Business Events (BKNG) provide?

Events enables upfront travel policy and payment rule configuration, individual or unified policies, and booking deadlines to ensure compliance. According to KAYAK for Business, managers gain a real-time view of who has booked and who remains outstanding.

Which KAYAK for Business customers can access the Events feature and how to trial it?

Events is available to existing Biz+ and Enterprise customers and can be trialed upon request. According to KAYAK for Business, interested customers can request a trial through the platform's customer channels to evaluate the feature.