OpenTable Reveals the Top Trends Set to Define Dining in 2026

Rhea-AI Summary

OpenTable (BKNG) released its 2026 Dining Trends Report on Nov 18, 2025, outlining how Americans dined in 2025 and what to expect in 2026.

Key findings: dining volume +8% YoY, average Americans expected to dine out 10 times/month in 2026, 55% plan to spend more on restaurants, and millennials plan to dine out 14 times/month. Usage of OpenTable's "Notify Me" tool rose 84% YoY. Experiential dining is up 46% YoY with pop-ups and collaborations up 34%. Trending menu mentions include matcha +88%, hand rolls +78%, and Basque cheesecake +44%. The report also notes increased interest in spontaneity and AI discovery tools.

Positive

• Notify Me usage +84% year-over-year
• Experiential dining +46% year-over-year
• Pop-ups/collaborations +34% year-over-year
• Dining volume +8% year-over-year
• Matcha mentions +88% in diner reviews

Negative

• None.

Insights

Consumer data & product strategy expert

OpenTable's 2026 trends and new AI "Concierge" suggest steady demand for dining and a product-driven push to capture discovery and bookings.

OpenTable's reported metrics show seated dining up 8% year‑over‑year and an average of 10 restaurant visits per month projected in 2026, with notable increases in tools use such as the "Notify Me" feature up 84%. These figures indicate rising consumer activity on the platform and stronger engagement, which aligns with the rollout of the generative AI "Concierge" meant to surface and book options across its 60,000 listed restaurants.

The business effect rests on two dependencies. First, sustained user engagement must convert into measurable booking or revenue gains rather than only research actions; the data presented shows higher usage but stops short of connecting it to bookings or monetization. Second, the AI assistant's value depends on breadth and quality of restaurant data and user adoption; the report cites that 44% of Americans plan to use AI more for discovery and reservations in 2026, which supports potential uptake but is not proof of commercial impact.

Watch for concrete signals over the next 6–12 months: changes in booking conversion rates on the platform, any metrics OpenTable publishes tying "Concierge" usage to completed reservations, and quarter‑over‑quarter trends in seated diners versus the Jan–Aug 2025 baseline used here. These items will better indicate whether the trends and the AI product translate into durable business upside.

New insights from OpenTable reveal how Americans are dining out, and what's driving the next wave of restaurant trends

SAN FRANCISCO, Nov. 18, 2025 /PRNewswire/ -- OpenTable today unveils its 2026 Dining Trends Report, the brand's most comprehensive trends outlook to date, revealing how Americans dined this year and what's shaping the future of eating out. With dining up 8% year-over-year in 2025¹, and Americans set to dine out 10 times per month on average in 2026², eating out continues to be an integral part of life in the US. More than half of Americans (55%) say they'll spend even more on restaurants next year.²

"As we head into 2026, there's good news for the restaurant industry: our new research shows that people continue to make room in their lives and budgets for dining out," said Debby Soo, CEO of OpenTable. "While we're seeing diners seek out value and experiences that feel authentic and worth it, the desire for genuine, in-person connection over great food is as strong as ever. Dining out isn't just about the meal, it's about community, and that remains core to American life."

How America Will Dine in 2026

Spanning consumer and restaurant research, and OpenTable data, here's what to expect from this year's report:

The new meaning of value: Diners are looking for value where they can in 2026. In fact, 61% of Americans say dining out in 2026 will feel more like a special occasion than an everyday occurrence.² This may be why "happy hour" dining between 4:00-4:59 pm is up 13% year over year¹, as a way to get more bang for their buck while gathering and savoring time together.

Dining demand breeds new desire for spontaneity: With dining up year-over-year, use of OpenTable's "Notify Me" tool increased too, up 84% year-over-year.¹ This flexibility gave way to a new desire for spontaneity, which is carrying into 2026: 49% of Americans would like to see more spontaneity in 2026.²

Millennials will be the nation's most frequent restaurant-goers in 2026: OpenTable's research reveals key shifts across demographics, among the findings: millennials plan to dine out 14 times per month on average, and lead the charge with 79% agreeing that a restaurant's "Instagram/TikTok-worthiness" is important when deciding where to dine.

Sharing is out, but gathering is in: The shared-plates era is cooling off. More than half (52%) of Americans say they'd rather order their own dish in 2026² than share it with the table, but that doesn't mean group dining is on the outs. Group dining is up 11% year over year¹, and 40% say they'd rather eat with a group than solo.² OpenTable's new private and group dining marketplace is helping to make those shared moments even easier to plan and enjoy.

Dining out as the main event: For today's diner, great food is just the beginning. Experiential dining is up 46% year over year, with restaurants offering 34%¹ more pop-ups, collaborations, and chef's tables than before. Nearly half (48%) of Americans are more likely to book a restaurant when there's something unique to experience² and many are seeking that magic close to home, with 36% preferring neighborhood gems over the latest openings in 2026.²

On the experiential dining trend, Kate Schatz, Director of Restaurant Marketing for Momofuku says: "We've seen a major peak in interest in experiential dining, specifically around collaborations. We launched our East Village Noodle Nights series this year, where we collaborated with three different chefs at Noodle Bar East Village. All three sold out. I think people are hungry for dining experiences that feel ephemeral, something they can't get tomorrow."

What's on the menu: An analysis of over 2 million US diner reviews revealed this year's most buzzed-about ingredients and dishes, all seeing year-over-year increases in mentions: matcha (+88%), hand rolls (+78%), seaweed (+66%), spicy rigatoni (+56%), and Basque cheesecake (+44%).³ While these trending dishes could be an indicator of what to expect in 2026, OpenTable's consumer research also reveals classics like chicken pot pie, meatloaf and shrimp cocktail as the top nostalgic dishes Americans want to see in 2026.²

Chat, help me find a restaurant: Research reveals 44% of Americans plan to use AI more to discover restaurants and book reservations in 2026.² This comes on the heels of OpenTable's newly launched 'Concierge,' a generative AI-powered assistant designed to give diners instant insights on the 60,000 restaurants on the platform – essentially operating like a helpful, in-the-know friend who's done all the homework.

As diners look ahead to 2026, one thing is clear, restaurants remain at the center of how we connect, celebrate, and recharge. OpenTable's 2026 Dining Trends Report offers a window into what's next, from solo splurges to the happy-hour comeback and how the industry continues to evolve around diners' changing habits. To explore the data visit OpenTable's seasonal hub, where OpenTable is also revealing its Top 100 Restaurants in America for 2025.

Methodology

¹ OpenTable Data
OpenTable looked at the number of seated diners per time slot, Experiences, party size, type of seating, cuisines and from online reservations for all active restaurants on the OpenTable platform in the US from January 1 - August 31, 2025 and compared it to the corresponding time period in 2024 (January 3- September 1). Cuisines are determined by restaurants. Volume of OpenTable's "Notify Me" feature in the US was also analyzed during these time periods.

² Consumer Research
An online survey was conducted by WALR among 1527 US respondents, with quotas weighted for major cities. Fieldwork took place between September 3-9, 2025. Data has been collected adhering to MRS (Market Research Society) and ESOMAR guidelines to ensure ethical and accurate data collection.

³ OpenTable Data
OpenTable analyzed more than 200 keywords and phrases across more than 2 million US text restaurant reviews from January 1 – September 30, 2025 and compared it to the same date range in 2024. Keywords reflected had a minimum of 300 mentions in 2025.

About OpenTable
OpenTable , a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.9 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

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SOURCE OpenTable, Inc.

FAQ

What did OpenTable announce in its Nov 18, 2025 2026 Dining Trends Report for BKNG?

OpenTable reported dining volume +8% YoY, Notify Me usage +84% YoY, and consumer plans to dine out 10 times/month in 2026.

How often will millennials dine out in 2026 according to OpenTable (BKNG)?

OpenTable's research shows millennials plan to dine out 14 times per month on average in 2026.

What menu trends did OpenTable highlight in the Nov 18, 2025 report?

Top rising mentions in reviews include matcha +88%, hand rolls +78%, seaweed +66%, spicy rigatoni +56%, and Basque cheesecake +44%.

What does OpenTable say about experiential dining in 2026?

OpenTable found experiential dining +46% YoY and restaurants offering 34% more pop-ups, collaborations, and chef's tables.

How is AI expected to affect restaurant discovery in 2026 per OpenTable (BKNG)?

OpenTable reports 44% of Americans plan to use AI more to discover restaurants in 2026 and introduced a generative AI 'Concierge' for dining recommendations.