HawkSearch Wins Competitive Deal to Power Multi-Site B2B Search for Enterprise Wholesale Distributor

Bridgeline Digital (NASDAQ:BLIN) said HawkSearch was selected by a large enterprise wholesale distributor to power search and product discovery across five OroCommerce sites, with potential expansion to eight.

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) said HawkSearch was selected by a large enterprise wholesale distributor to power search and product discovery across five OroCommerce sites, with potential expansion to eight. The deal highlights HawkSearch's B2B features: multi-site management, entitlements, Unit of Measure normalization, AI Smart Search, and analytics.

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News Market Reaction – BLIN

In the May 7 session, BLIN gained 1.00%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a new HawkSearch deployment for a large wholesale distributor, covering...

Analysis

This announcement highlights a new HawkSearch deployment for a large wholesale distributor, covering 5 OroCommerce sites with potential expansion to 8. It reinforces Bridgeline’s recent pattern of B2B wins and record new-logo sales in fiscal 2026. Investors may track follow-on site expansions, adoption of advanced features like AI-powered Smart Search and Unified Search, and how similar customer wins have historically impacted revenue growth and share performance.

Key Figures

Deployment sites at launch: 5 sites Potential future sites: 8 sites

Deployment sites at launch

5 sites

Initial HawkSearch rollout on OroCommerce platform

Potential future sites

8 sites

Possible expansion scope mentioned in engagement

Historical Context

5 past events · Latest: May 05

5 events

1. May 05

   HawkSearch eCommerce win

   24h Move

   +7.1%

   HawkSearch chosen by decor brands serving 270,000 monthly visitors.

2. Apr 30

   Industrial customer win

   24h Move

   +1.1%

   Precision manufacturer with 3,000+ SKUs adopted HawkSearch on WooCommerce.

3. Apr 28

   Wholesale distributor deal

   24h Move

   -0.8%

   Ohio wholesaler win and record Q2 new-logo sales highlighted.

4. Apr 15

   Global wholesaler rollout

   24h Move

   +5.8%

   Australia-based global electrical wholesaler selected HawkSearch for eCommerce.

5. Apr 09

   Regional distributor win

   24h Move

   -4.4%

   Regional electrical distributor adopted HawkSearch B2B features for eCommerce.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

unit of measure normalization, ai-powered smart search, unified search

3 terms

unit of measure normalization technical

"from multi-site management to entitlements and Unit of Measure normalization"

Converting different measurement units or formats into a single, consistent standard so reported numbers can be directly compared and aggregated. Like converting miles to kilometers before comparing travel distances, this process helps investors and analysts spot true trends, avoid misleading comparisons, and make fair evaluations of production volumes, sales figures, drug dosages, emissions or other metrics reported in varying units.

ai-powered smart search technical

"The implementation will also include HawkSearch's AI-powered Smart Search, a Unified Search"

An ai-powered smart search is a search tool that uses artificial intelligence to understand what you mean, find the most relevant documents or data, and often summarize or rank results for you. For investors it acts like a knowledgeable librarian who quickly pulls and highlights the few pages that matter from a large archive, speeding research, reducing missed signals, and helping make faster, more informed decisions.

unified search technical

"AI-powered Smart Search, a Unified Search feature pack that incorporates Image, Visual"

A unified search is a single search tool that looks through many different data sources at once — such as news articles, regulatory filings, press releases, analyst reports and internal documents — and shows combined, organized results. For investors it saves time and reduces the risk of missing important information by letting you find all relevant material with one query, like using a single map app that shows roads, transit and traffic instead of switching between separate maps.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WOBURN, MA / ACCESS Newswire / May 7, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a large-scale enterprise wholesale distributor has selected HawkSearch to power search and product discovery across five sites on its OroCommerce platform. HawkSearch was selected over leading enterprise search providers following a competitive evaluation, chosen for its out-of-the-box B2B capabilities and multi-site architecture.

"This is exactly the kind of win that demonstrates HawkSearch's competitive strength in enterprise B2B distribution," said Ari Kahn, President and CEO of Bridgeline Digital. "When a large-scale wholesale distributor evaluates the leading search platforms and selects HawkSearch, it validates what we have built. Our out-of-the-box B2B capabilities, from multi-site management to entitlements and Unit of Measure normalization, are purpose-built for this environment in a way that generic search solutions simply cannot match."

Built for the Complexity of Enterprise B2B Distribution

The distributor operates across multiple divisions and customer segments, each with distinct product catalogs and buying requirements. HawkSearch's flexible multi-site architecture allows the organization to deliver tailored search experiences across each site while maintaining consistency and central control. With five sites in scope at launch and the potential to expand to eight, this engagement represents significant long-term growth opportunity for Bridgeline.

The implementation will include advanced capabilities including keyword management, entitlements, personalization, product recommendations, Unit of Measure functionality, and analytics to improve how customers find and interact with products across each site. The implementation will also include HawkSearch's AI-powered Smart Search, a Unified Search feature pack that incorporates Image, Visual, and Concept Search, enabling buyers to find the right product through natural language, visual input, or cross-site search.

Purpose-Built for B2B Complexity

HawkSearch is purpose-built for the complex search requirements of enterprise B2B distributors, with native multi-site support, entitlements, Unit of Measure normalization, and AI-powered relevancy tuning that generic search solutions were not designed to deliver. This win reflects growing demand from enterprise distributors who require a platform that works out of the box for B2B, without the extensive customization that competing solutions require.

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did BLIN announce about HawkSearch and the enterprise wholesale distributor on May 7, 2026?

BLIN announced HawkSearch was chosen to power search across five OroCommerce sites. According to the company, the selection followed a competitive evaluation and highlights HawkSearch's out-of-the-box B2B and multi-site capabilities.

How many sites will HawkSearch initially support for the BLIN customer and can that expand?

HawkSearch will support five sites at launch, with the engagement able to expand to eight sites. According to the company, the multi-site architecture enables tailored experiences while keeping central control across divisions.

What HawkSearch features did BLIN highlight as reasons for the win (NASDAQ:BLIN)?

BLIN highlighted multi-site management, entitlements, Unit of Measure normalization, personalization, recommendations, and AI Smart Search. According to the company, these features address complex B2B distributor needs without heavy customization.

Does the BLIN announcement specify financial terms or contract value for the HawkSearch deployment?

No, the announcement does not disclose financial terms or the contract value. According to the company, the release focuses on scope, capabilities, and potential multi-site expansion rather than pricing or revenue figures.

What practical benefits did BLIN say the distributor will get from HawkSearch on OroCommerce?

The distributor will get tailored search across divisions, entitlement controls, UoM normalization, personalization, and analytics. According to the company, these tools aim to improve product discovery and buyer interactions across each site.