Blackbaud and Constant Contact Release Strategic Integration to Enhance Digital Engagement for Social Impact Organizations
Blackbaud (NASDAQ: BLKB) and Constant Contact have announced a strategic integration that combines Blackbaud's Raiser's Edge NXT® fundraising software with Constant Contact's AI-powered digital marketing platform. The integration will enable social impact organizations to enhance their digital engagement and fundraising capabilities.
The partnership offers three key benefits: enhanced supporter engagement through personalized multi-channel campaigns, accelerated campaign creation using AI-powered tools, and streamlined operations with automated data synchronization between platforms. The rollout begins in July 2025, with general availability expected in early August.
Blackbaud (NASDAQ: BLKB) e Constant Contact hanno annunciato un'integrazione strategica che unisce il software di raccolta fondi Raiser's Edge NXT® di Blackbaud con la piattaforma di marketing digitale potenziata dall'IA di Constant Contact. Questa integrazione permetterà alle organizzazioni a impatto sociale di migliorare il loro coinvolgimento digitale e le capacità di raccolta fondi.
La collaborazione offre tre vantaggi principali: un maggiore coinvolgimento dei sostenitori tramite campagne personalizzate multicanale, una creazione delle campagne più rapida grazie agli strumenti potenziati dall'IA e operazioni semplificate con la sincronizzazione automatica dei dati tra le piattaforme. Il lancio inizierà a luglio 2025, con disponibilità generale prevista per i primi di agosto.
Blackbaud (NASDAQ: BLKB) y Constant Contact han anunciado una integración estratégica que combina el software de recaudación de fondos Raiser's Edge NXT® de Blackbaud con la plataforma de marketing digital impulsada por IA de Constant Contact. Esta integración permitirá a las organizaciones de impacto social mejorar su compromiso digital y sus capacidades de recaudación de fondos.
La alianza ofrece tres beneficios clave: un mayor compromiso de los seguidores mediante campañas personalizadas multicanal, creación acelerada de campañas con herramientas impulsadas por IA y operaciones optimizadas con sincronización automática de datos entre plataformas. El despliegue comenzará en julio de 2025, con disponibilidad general prevista para principios de agosto.
Blackbaud (NASDAQ: BLKB)와 Constant Contact가 전략적 통합을 발표했습니다. 이 통합은 Blackbaud의 Raiser's Edge NXT® 모금 소프트웨어와 Constant Contact의 AI 기반 디지털 마케팅 플랫폼을 결합합니다. 이를 통해 사회적 영향력을 가진 조직들이 디지털 참여와 모금 역량을 강화할 수 있게 됩니다.
이번 파트너십은 세 가지 주요 이점을 제공합니다: 개인화된 다채널 캠페인을 통한 후원자 참여 증대, AI 기반 도구를 활용한 캠페인 생성 가속화, 그리고 플랫폼 간 자동 데이터 동기화를 통한 운영 간소화입니다. 롤아웃은 2025년 7월에 시작되며, 8월 초에 일반 제공이 예상됩니다.
Blackbaud (NASDAQ : BLKB) et Constant Contact ont annoncé une intégration stratégique combinant le logiciel de collecte de fonds Raiser's Edge NXT® de Blackbaud avec la plateforme de marketing digital alimentée par IA de Constant Contact. Cette intégration permettra aux organisations à impact social d'améliorer leur engagement numérique et leurs capacités de collecte de fonds.
Le partenariat offre trois avantages clés : un engagement renforcé des soutiens grâce à des campagnes personnalisées multicanales, une création de campagnes accélérée grâce à des outils alimentés par l'IA, et des opérations simplifiées avec une synchronisation automatique des données entre les plateformes. Le déploiement commencera en juillet 2025, avec une disponibilité générale prévue début août.
Blackbaud (NASDAQ: BLKB) und Constant Contact haben eine strategische Integration angekündigt, die Blackbauds Raiser's Edge NXT® Fundraising-Software mit Constant Contacts KI-gestützter Digital-Marketing-Plattform kombiniert. Die Integration ermöglicht es sozialen Organisationen, ihr digitales Engagement und ihre Fundraising-Fähigkeiten zu verbessern.
Die Partnerschaft bietet drei Hauptvorteile: verbesserte Unterstützerbindung durch personalisierte Multichannel-Kampagnen, beschleunigte Kampagnenerstellung mittels KI-gestützter Tools sowie optimierte Abläufe durch automatisierte Datensynchronisation zwischen den Plattformen. Die Einführung beginnt im Juli 2025, die allgemeine Verfügbarkeit wird Anfang August erwartet.
- Integration combines best-in-class fundraising software with advanced digital marketing capabilities
- AI-powered platform enables creation of turnkey marketing campaigns in minutes
- Eliminates manual data transfers between systems, improving operational efficiency
- Enables personalized supporter engagement across email, SMS, and social media channels
- Additional Constant Contact subscription required for full functionality
- Limited initial rollout before general availability
Insights
Blackbaud's integration with Constant Contact strengthens its fundraising platform with AI marketing tools, potentially boosting competitive advantage and customer retention.
This strategic integration between Blackbaud's Raiser's Edge NXT and Constant Contact represents a significant product enhancement that addresses a critical need in the nonprofit sector. By embedding Constant Contact's AI-powered marketing capabilities directly within the fundraising platform, Blackbaud eliminates a major friction point for nonprofits that typically struggle with disconnected systems. The integration enables seamless data flow between fundraising and marketing functions, allowing organizations to leverage constituent data for personalized outreach without manual transfers.
The AI-powered campaign creation capabilities are particularly valuable for resource-constrained nonprofits, as they can dramatically reduce the time and expertise needed to launch effective marketing campaigns. This positions Blackbaud to capture more value from its existing customer base through what will likely be an additional subscription revenue stream, while simultaneously increasing customer stickiness and reducing churn.
From a competitive standpoint, this partnership strengthens Blackbaud's ecosystem strategy by incorporating best-in-class marketing functionality rather than building inferior in-house alternatives. The phased rollout approach (limited release in July, general availability in August) demonstrates prudent risk management, allowing for adjustments before full-scale deployment. For investors, this represents Blackbaud's continued execution on expanding its product capabilities and potentially increasing average revenue per customer through the Constant Contact subscription offering.
Integration Between Blackbaud Raiser's Edge NXT® and Constant Contact Puts Best-in-Class AI-
Powered Digital Marketing Tools into the Hands of Fundraisers
This groundbreaking collaboration will embed Constant Contact's powerful AI-driven digital marketing platform within Blackbaud Raiser's Edge NXT®, the world's most popular fundraising software. Connecting these best-in-class platforms empowers social impact customers to reach and engage supporters more effectively using leading email, SMS, social media and other digital marketing functions, all through an embedded experience in Raiser's Edge NXT.
"We see tremendous potential for our social impact customers with this partnership," said Sudip Datta, chief product officer, Blackbaud. "Raiser's Edge NXT delivers unmatched fundraising capabilities, starting with a data model that's purpose-built for our social impact users and supercharged with our own fundraising-optimized AI tools. Constant Contact brings a world-class digital marketing platform with innovative AI and automation capabilities. Marrying the two solutions in a way that leverages the strengths of each gives our customers the best tools available to strengthen relationships with supporters and drive fundraising success—so that every communication and interaction are connected."
Frank Vella, CEO, Constant Contact added, "Bringing Constant Contact and Raiser's Edge NXT together enables us to help nonprofit organizations elevate their fundraising through more effective marketing. Uniting the data from our two platforms unlocks a holistic view of donor behavior and allows for AI-powered personalization and tailored messaging to constituents at scale. The result is the ability to send the right message to the right audience at the right time."
Key Benefits for Raiser's Edge NXT Customers:
- Enhanced Supporter Engagement: Constant Contact empowers Raiser's Edge NXT users to create highly personalized journeys for their supporters through dynamic email, SMS, and social outreach campaigns tailored to each supporter's interests and interactions, utilizing the rich constituent data within Raiser's Edge NXT.
- Accelerated Campaign Creation: Constant Contact's AI-powered platform creates turnkey marketing campaigns in minutes, including recommended copy, imagery, email templates, and an ideal communication schedule for each element of the campaign. This significantly reduces the time required to start sending multi-channel campaigns without sacrificing message quality or campaign performance.
- Streamlined Operations: The seamless integration between Raiser's Edge NXT and Constant Contact eliminates the need for manual data transfers between systems. This simplifies automation and personalization of outreach based on supporter interactions and characteristics. Blackbaud customers can easily import constituent lists, update subscription preferences to comply with supporter consent, and retain selected fields from Raiser's Edge NXT in their Constant Contact accounts.
Raiser's Edge NXT fundraising capabilities, combined with the power of Constant Contact's digital marketing platform, will provide shared customers with the best solution on the market for accelerating online fundraising and responding quickly to changing campaign priorities. This project reflects the combined efforts of the Blackbaud and Constant Contact teams to enhance and strengthen offerings to support the social impact work of Raiser's Edge NXT customers.
A phased rollout of the integration begins this month to a limited number of Raiser's Edge NXT customers, with general availability expected in early August. All Raiser's Edge NXT customers will have access to a Constant Contact trial within their software; an active subscription for Constant Contact is required to benefit fully from the value of this new offering. Find more information about the integration and how it can benefit your organization here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over
About Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall.
Media Inquiries
Blackbaud: media@blackbaud.com
Constant Contact: pr@constantcontact.com
Forward-looking Statements
Except for historical information, all of the statements, expectations and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
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SOURCE Blackbaud
FAQ
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