Harrison Global Holdings Inc. to Acquire Majority Stake in Myth Korea Inc, South Korean Pop Culture Retail and Experience Company
Rhea-AI Summary
Harrison Global Holdings (NASDAQ:BLMZ), a Japanese entertainment and VTuber management company, has announced plans to acquire a majority stake in Myth Korea, a South Korean pop culture retail company. This strategic acquisition aligns with Harrison's expansion strategy in the trading card game market.
The deal involves collaboration with M-NEXT Holdings to open a Pokémon Card Center in Busan, South Korea by October 2025. The partnership will develop a new retail concept based on M-NEXT's successful "Ryusei no Arashi" trading card chain. This initiative aims to strengthen Harrison Global's presence in the Asian market and promote Japanese pop culture content internationally.
Positive
- Strategic expansion into South Korean market through majority stake acquisition
- Partnership with M-NEXT Holdings for Pokémon Card Center development
- Access to established trading card retail expertise through M-NEXT's successful chain model
- Geographic diversification of revenue streams across Asian markets
Negative
- Integration risks with Myth Korea subsidiary
- Execution risks in new market entry
- Potential cultural and operational challenges in cross-border expansion
Insights
Harrison Global's strategic acquisition of Myth Korea strengthens its Asian footprint, targeting the lucrative Pokémon card market in South Korea.
Harrison Global Holdings' acquisition of a majority stake in Myth Korea represents a calculated expansion into the South Korean market, specifically targeting the trading card game sector. This move builds upon their existing partnership with M-NEXT Holdings to develop a Pokémon Card Center in Busan by October 2025.
The strategic value lies in Harrison's core competencies as a Japanese entertainment company extending into the adjacent South Korean pop culture market. By leveraging Myth Korea's local presence and M-NEXT's retail expertise from their successful "Ryusei no Arashi" trading card chain, Harrison is creating a three-way synergy designed to capture growth in the Asian trading card market.
This acquisition follows a clear pattern we've seen succeed in entertainment retail: combining experiential destinations with collectible merchandise. The Pokémon franchise, with its cross-generational appeal, provides a solid foundation for this retail concept, particularly in Asian markets where trading card games maintain strong cultural relevance.
The transaction timing is noteworthy, as it allows Harrison to establish operations before the holiday season, capitalizing on the October 2025 target opening. By integrating Myth Korea as a subsidiary rather than maintaining a partnership arrangement, Harrison gains direct operational control and a greater share of potential profits from the venture.
This move signals Harrison's intention to diversify beyond its traditional audio production and VTuber management into physical retail experiences, potentially creating new revenue streams and reducing dependence on digital content alone. The experiential retail model also provides opportunities for cross-promotion of Harrison's existing entertainment properties within these physical spaces.
TOKYO, JAPAN / ACCESS Newswire / August 7, 2025 / Harrison Global Holdings Inc. (NASDAQ:BLMZ) ("Harrison Global" or the "Company"), a Japanese audio production, VTuber, entertainment, and voice actor management company, announced it has entered into an agreement to acquire a majority stake in Myth Korea Inc. ("Myth Korea"), a South Korean company developing a pop culture lifestyle and experiential retail store.
This initiative represents a key component of Harrison's global strategy aimed at expanding the trading card game market in South Korea and promoting the international reach of Japanese pop culture content. Through this strategic acquisition, Harrison Global will build on its previously announced partnership with M-NEXT Holdings Co., Ltd. ("M-NEXT") to jointly support Myth Korea's plans to open a Pokémon Card Center in Busan, South Korea by October 2025. Moving forward, Harrison Global will proceed with the subsidiary integration process and strengthen its collaboration with Myth Korea to achieve sustainable growth and enhance corporate value across Asian markets. Looking ahead, the Company, Myth Korea, and M-NEXT will collaborate to develop a new pop culture lifestyle and experiential retail concept in the region, modeled after M-NEXT's successful "Ryusei no Arashi" Japanese trading card retail chain.
"This strategic decision to acquire and integrate Myth Korea into the Harrison Global brand reinforces our business foundation in the South Korean market," said Ryoshin Nakade, co-CEO of Harrison Global. "We are confident this move will play a key role in advancing the trading card market across the Asia market, starting with the Pokémon Card Center in Busan. Our partnership with M-NEXT will be instrumental not only in the successful launch of the aforementioned project but also in advancing our long-term vision to establish a new pop culture lifestyle and experiential retail store in the region. Harrison Global remains committed to expanding its international content business and delivering long-term value to our stakeholders."
"The integration of Myth Korea into Harrison Global marks a major turning point in our growth strategy," said Inhwa Jung, CEO of Myth Korea. "The opening of the Pokémon Card Center Busan will provide new experiences for trading card fans in South Korea. Through close collaboration with Harrison Global, we aim to accelerate our business expansion not only in Korea but across the broader Asian market."
About Harrison Global Holdings Inc.
Harrison Global Holdings Inc. (formerly BloomZ Inc.) is a holding company headquartered in the Cayman Islands, operating BloomZ Japan in Japan. BloomZ Japan is engaged in sound production for anime and games, as well as the management, training, and promotion of voice actors and VTubers. In recent years, it has also focused on developing and promoting next-generation entertainment businesses.
Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act and other securities laws. Words such as "will," "expects," "anticipates," "aims," "intends," "plans," "believes," "seeks," "estimates" and similar expressions or variations of such words are intended to identify forward-looking statements. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company's reports filed from time to time with the U.S. Securities and Exchange Commission. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
Harrison Global Holdings Inc. Investor Contact
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
Email: bloomz@gateway-grp.com
SOURCE: Harrison Global Holdings Inc.
View the original press release on ACCESS Newswire
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