Harrison Global Holdings Inc. to Acquire Majority Stake in Myth Korea Inc, South Korean Pop Culture Retail and Experience Company
Harrison Global Holdings (NASDAQ:BLMZ), a Japanese entertainment and VTuber management company, has announced plans to acquire a majority stake in Myth Korea, a South Korean pop culture retail company. This strategic acquisition aligns with Harrison's expansion strategy in the trading card game market.
The deal involves collaboration with M-NEXT Holdings to open a Pokémon Card Center in Busan, South Korea by October 2025. The partnership will develop a new retail concept based on M-NEXT's successful "Ryusei no Arashi" trading card chain. This initiative aims to strengthen Harrison Global's presence in the Asian market and promote Japanese pop culture content internationally.
Harrison Global Holdings (NASDAQ:BLMZ), una società giapponese di intrattenimento e gestione VTuber, ha annunciato l'intenzione di acquisire una quota di maggioranza in Myth Korea, un'azienda sudcoreana specializzata nella vendita al dettaglio di cultura pop. Questa acquisizione strategica è in linea con la strategia di espansione di Harrison nel mercato dei giochi di carte collezionabili.
L'accordo prevede una collaborazione con M-NEXT Holdings per aprire un Pokémon Card Center a Busan, Corea del Sud, entro ottobre 2025. La partnership svilupperà un nuovo concept di vendita al dettaglio basato sulla catena di carte collezionabili di successo "Ryusei no Arashi" di M-NEXT. Questa iniziativa mira a rafforzare la presenza di Harrison Global nel mercato asiatico e a promuovere il contenuto della cultura pop giapponese a livello internazionale.
Harrison Global Holdings (NASDAQ:BLMZ), una empresa japonesa de entretenimiento y gestión de VTubers, ha anunciado planes para adquirir una participación mayoritaria en Myth Korea, una compañía surcoreana de venta minorista de cultura pop. Esta adquisición estratégica está alineada con la estrategia de expansión de Harrison en el mercado de juegos de cartas coleccionables.
El acuerdo incluye una colaboración con M-NEXT Holdings para abrir un Pokémon Card Center en Busan, Corea del Sur, para octubre de 2025. La asociación desarrollará un nuevo concepto minorista basado en la exitosa cadena de cartas coleccionables "Ryusei no Arashi" de M-NEXT. Esta iniciativa busca fortalecer la presencia de Harrison Global en el mercado asiático y promover el contenido de la cultura pop japonesa a nivel internacional.
Harrison Global Holdings (NASDAQ:BLMZ)는 일본의 엔터테인먼트 및 VTuber 관리 회사로, 한국의 팝 컬처 소매 회사인 Myth Korea의 지분 다수를 인수할 계획을 발표했습니다. 이번 전략적 인수는 Harrison의 트레이딩 카드 게임 시장 확장 전략과 부합합니다.
이번 거래는 M-NEXT Holdings와 협력하여 2025년 10월까지 부산, 대한민국에 포켓몬 카드 센터를 개장하는 것을 포함합니다. 이 파트너십은 M-NEXT의 성공적인 트레이딩 카드 체인 "Ryusei no Arashi"를 기반으로 한 새로운 소매 컨셉을 개발할 예정입니다. 이 이니셔티브는 아시아 시장에서 Harrison Global의 입지를 강화하고 일본 팝 컬처 콘텐츠를 국제적으로 홍보하는 것을 목표로 합니다.
Harrison Global Holdings (NASDAQ:BLMZ), une société japonaise de divertissement et de gestion de VTubers, a annoncé son intention d'acquérir une participation majoritaire dans Myth Korea, une entreprise sud-coréenne spécialisée dans la vente au détail de culture pop. Cette acquisition stratégique s'inscrit dans la stratégie d'expansion de Harrison sur le marché des jeux de cartes à collectionner.
L'accord prévoit une collaboration avec M-NEXT Holdings pour ouvrir un Pokémon Card Center à Busan, en Corée du Sud, d'ici octobre 2025. Le partenariat développera un nouveau concept de vente au détail basé sur la chaîne de cartes à collectionner à succès "Ryusei no Arashi" de M-NEXT. Cette initiative vise à renforcer la présence de Harrison Global sur le marché asiatique et à promouvoir le contenu de la culture pop japonaise à l'international.
Harrison Global Holdings (NASDAQ:BLMZ), ein japanisches Unterhaltungs- und VTuber-Management-Unternehmen, hat Pläne angekündigt, eine Mehrheitsbeteiligung an Myth Korea, einem südkoreanischen Einzelhandelsunternehmen für Popkultur, zu erwerben. Diese strategische Übernahme entspricht Harrisons Expansionsstrategie im Markt für Sammelkartenspiele.
Der Deal beinhaltet eine Zusammenarbeit mit M-NEXT Holdings zur Eröffnung eines Pokémon Card Centers in Busan, Südkorea, bis Oktober 2025. Die Partnerschaft wird ein neues Einzelhandelskonzept basierend auf der erfolgreichen Sammelkartenkette "Ryusei no Arashi" von M-NEXT entwickeln. Diese Initiative zielt darauf ab, Harrisons Präsenz auf dem asiatischen Markt zu stärken und japanische Popkultur international zu fördern.
- Strategic expansion into South Korean market through majority stake acquisition
- Partnership with M-NEXT Holdings for Pokémon Card Center development
- Access to established trading card retail expertise through M-NEXT's successful chain model
- Geographic diversification of revenue streams across Asian markets
- Integration risks with Myth Korea subsidiary
- Execution risks in new market entry
- Potential cultural and operational challenges in cross-border expansion
Insights
Harrison Global's strategic acquisition of Myth Korea strengthens its Asian footprint, targeting the lucrative Pokémon card market in South Korea.
Harrison Global Holdings' acquisition of a majority stake in Myth Korea represents a calculated expansion into the South Korean market, specifically targeting the trading card game sector. This move builds upon their existing partnership with M-NEXT Holdings to develop a Pokémon Card Center in Busan by October 2025.
The strategic value lies in Harrison's core competencies as a Japanese entertainment company extending into the adjacent South Korean pop culture market. By leveraging Myth Korea's local presence and M-NEXT's retail expertise from their successful "Ryusei no Arashi" trading card chain, Harrison is creating a three-way synergy designed to capture growth in the Asian trading card market.
This acquisition follows a clear pattern we've seen succeed in entertainment retail: combining experiential destinations with collectible merchandise. The Pokémon franchise, with its cross-generational appeal, provides a solid foundation for this retail concept, particularly in Asian markets where trading card games maintain strong cultural relevance.
The transaction timing is noteworthy, as it allows Harrison to establish operations before the holiday season, capitalizing on the October 2025 target opening. By integrating Myth Korea as a subsidiary rather than maintaining a partnership arrangement, Harrison gains direct operational control and a greater share of potential profits from the venture.
This move signals Harrison's intention to diversify beyond its traditional audio production and VTuber management into physical retail experiences, potentially creating new revenue streams and reducing dependence on digital content alone. The experiential retail model also provides opportunities for cross-promotion of Harrison's existing entertainment properties within these physical spaces.
TOKYO, JAPAN / ACCESS Newswire / August 7, 2025 / Harrison Global Holdings Inc. (NASDAQ:BLMZ) ("Harrison Global" or the "Company"), a Japanese audio production, VTuber, entertainment, and voice actor management company, announced it has entered into an agreement to acquire a majority stake in Myth Korea Inc. ("Myth Korea"), a South Korean company developing a pop culture lifestyle and experiential retail store.
This initiative represents a key component of Harrison's global strategy aimed at expanding the trading card game market in South Korea and promoting the international reach of Japanese pop culture content. Through this strategic acquisition, Harrison Global will build on its previously announced partnership with M-NEXT Holdings Co., Ltd. ("M-NEXT") to jointly support Myth Korea's plans to open a Pokémon Card Center in Busan, South Korea by October 2025. Moving forward, Harrison Global will proceed with the subsidiary integration process and strengthen its collaboration with Myth Korea to achieve sustainable growth and enhance corporate value across Asian markets. Looking ahead, the Company, Myth Korea, and M-NEXT will collaborate to develop a new pop culture lifestyle and experiential retail concept in the region, modeled after M-NEXT's successful "Ryusei no Arashi" Japanese trading card retail chain.
"This strategic decision to acquire and integrate Myth Korea into the Harrison Global brand reinforces our business foundation in the South Korean market," said Ryoshin Nakade, co-CEO of Harrison Global. "We are confident this move will play a key role in advancing the trading card market across the Asia market, starting with the Pokémon Card Center in Busan. Our partnership with M-NEXT will be instrumental not only in the successful launch of the aforementioned project but also in advancing our long-term vision to establish a new pop culture lifestyle and experiential retail store in the region. Harrison Global remains committed to expanding its international content business and delivering long-term value to our stakeholders."
"The integration of Myth Korea into Harrison Global marks a major turning point in our growth strategy," said Inhwa Jung, CEO of Myth Korea. "The opening of the Pokémon Card Center Busan will provide new experiences for trading card fans in South Korea. Through close collaboration with Harrison Global, we aim to accelerate our business expansion not only in Korea but across the broader Asian market."
About Harrison Global Holdings Inc.
Harrison Global Holdings Inc. (formerly BloomZ Inc.) is a holding company headquartered in the Cayman Islands, operating BloomZ Japan in Japan. BloomZ Japan is engaged in sound production for anime and games, as well as the management, training, and promotion of voice actors and VTubers. In recent years, it has also focused on developing and promoting next-generation entertainment businesses.
Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act and other securities laws. Words such as "will," "expects," "anticipates," "aims," "intends," "plans," "believes," "seeks," "estimates" and similar expressions or variations of such words are intended to identify forward-looking statements. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company's reports filed from time to time with the U.S. Securities and Exchange Commission. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
Harrison Global Holdings Inc. Investor Contact
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
Email: bloomz@gateway-grp.com
SOURCE: Harrison Global Holdings Inc.
View the original press release on ACCESS Newswire
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