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Barnes & Noble Education Announces Surge in New Campus Store Partnerships

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(Moderate)
Rhea-AI Sentiment
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Barnes & Noble Education (NYSE: BNED) has announced significant expansion with over 20 new campus store partnerships across the United States, more than doubling their growth rate compared to the previous two years. The new partnerships, spanning 17 states, include notable institutions like Villanova University, Georgia Southern University, and the University of Denver.

These stores will open between February and August 2025 for the 2025-2026 academic year. More than half of the new partners will implement BNC's First Day® Complete affordable access program. The company's offering includes omnichannel retail experiences, innovative technology solutions like Bookshelf e-reader and CoachMe study tools, and comprehensive course material delivery systems.

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Positive

  • Significant business expansion with over 20 new campus partnerships, doubling previous years' growth
  • More than 50% of new partners adopting First Day® Complete program, indicating strong product adoption
  • Geographic diversification across 17 states with major institutions
  • Successful conversion of both self-operated stores and competitors' locations

Negative

  • None.

News Market Reaction

+2.09%
1 alert
+2.09% News Effect

On the day this news was published, BNED gained 2.09%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Over 20 new institutions across a mix of two- and four-year public and private colleges and universities turn to Barnes & Noble College for innovative, customer-focused solutions

BASKING RIDGE, N.J., May 12, 2025 (GLOBE NEWSWIRE) -- Barnes & Noble Education, Inc. (NYSE: BNED), a leading solutions provider for the education industry, today announced a wave of new campus store partnerships with colleges and universities across the country. These institutions, representing a diverse mix of two- and four-year public and private schools, have selected Barnes & Noble College (BNC) to operate their campus stores ahead of the 2025–2026 academic year, with over 20 campus stores scheduled to open from February through August this year. This total is more than double the number added during the same period in each of the prior two years.

This momentum highlights the growing demand for BNC’s innovative, customer-focused approach as colleges and universities seek trusted partners that can support improved access, affordability, and the omnichannel retail experience.

The Barnes & Noble College Difference
BNC is redefining the collegiate retail experience through a powerful partnership model that helps institutions ignite change and reach new levels of success. Backed by the financial strength of BNED, we deliver unmatched support for academic excellence while offering unique capabilities to enhance each institution’s brand and reputation. Our uncompromised, community-focused service model ensures schools receive personalized support, on-campus expertise, and a consistent partner committed to their success. From tech-enabled course material delivery to dynamic retail experiences, BNC fosters innovation, elevates the campus experience, and drives sustainable growth.

BNC’s unique and differentiated capabilities enable us to deliver more relevant and customized support to our partners through:

  • Unmatched Access to Affordable Course Materials - the industry’s largest selection of print and digital formats, delivered seamlessly through traditional and affordable access models.
  • Unmatched Omnichannel Retail Experiences - innovative store design, curated merchandise, exclusive school-branded collections and collaborations, and an elevated online experience.
  • Innovative Technology - designed to support both students and faculty throughout the academic journey, including seamless course material delivery, Bookshelf e-reader, CoachMe study tool, faculty Adoption & Insights portal (AIP), and more.
  • Best-in-Class Service Model - featuring dedicated on-campus management and tailored campus engagement strategies and service, as well as local decision-making.

“Our highly differentiated solutions are delivering real value to institutions nationwide,” said Jonathan Shar, Chief Executive Officer, Barnes & Noble Education. “From affordability and access to deeper engagement and measurable outcomes, we’re delivering results that matter to schools, students, alumni, fans, and faculty. We're proud to welcome these new partners and look forward to helping them elevate the customer experience and achieve their highest priority goals.”

New Partnerships Across a Broad Mix of Institutions        
The mix of two- and four-year public and private colleges and universities spans 17 states and includes both former self-operated stores and those transitioning from other vendors — all choosing BNC for its proven ability to deliver innovation and operational excellence. Notable new partners include Villanova University, Georgia Southern University, Oral Roberts University, the Colorado Community College System, UNC Pembroke, Xavier University, the University of Denver, and more.

More than half of the new institutions will launch First Day® Complete, BNC’s rapidly growing, industry-leading affordable access program, beginning Fall Term 2025.

ABOUT BARNES & NOBLE EDUCATION, INC.
Barnes & Noble Education, Inc. (NYSE: BNED) is a leading solutions provider for the education industry, driving affordability, access, and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services and academic solutions, wholesale capabilities, and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty, and institutions as they make tomorrow a better and smarter world.

For more information about Barnes & Noble Education, visit www.bned.com.
For more information about Barnes & Noble College, visit www.bncollege.com.

Media Contact:
Judith Buckingham
Corporate Communications
Barnes & Noble Education
jbuckingham@bned.com


FAQ

How many new campus stores did Barnes & Noble Education (BNED) add in 2025?

Barnes & Noble Education added over 20 new campus stores across various colleges and universities, scheduled to open from February through August 2025.

Which major universities partnered with Barnes & Noble Education (BNED) in 2025?

Notable new partners include Villanova University, Georgia Southern University, Oral Roberts University, the Colorado Community College System, UNC Pembroke, Xavier University, and the University of Denver.

What is Barnes & Noble Education's First Day® Complete program?

First Day® Complete is BNED's affordable access program for course materials, which more than half of the new partner institutions will implement starting Fall Term 2025.

How does Barnes & Noble Education's 2025 growth compare to previous years?

The 20+ new campus stores in 2025 represent more than double the number of stores added during the same period in each of the prior two years.

What services does Barnes & Noble Education (BNED) offer to campus partners?

BNED offers comprehensive services including course material delivery, omnichannel retail experiences, innovative technology solutions (Bookshelf e-reader, CoachMe study tool), and dedicated on-campus management.
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