Banzai Reaches Deal to Acquire Assets of ConnectAndSell, a Profitable Company, More Than Doubling Annual Revenue and Expanding AI Platform Capabilities
Rhea-AI Summary
Banzai (Nasdaq: BNZI) reached terms to acquire assets of ConnectAndSell, an AI sales acceleration platform. The proposed transaction is expected to increase Banzai’s annual revenue by approximately $15 million and expand its marketing and sales platform capabilities.
The parties executed a non-binding letter of intent; the deal is subject to a definitive agreement, customary closing conditions and is expected to close in early Q2 2026. Management will discuss the proposal on a conference call on March 31, 2026 at 4:30 p.m. ET.
Positive
- Revenue uplift of approximately $15 million annually
- Expanded platform adding sales acceleration to marketing suite
- Cross-sell potential across both companies’ customer bases
Negative
- Deal is a non-binding letter of intent and subject to closing conditions
- No purchase price disclosed, creating near-term financial transparency uncertainty
News Market Reaction – BNZI
On the day this news was published, BNZI declined 6.02%, reflecting a notable negative market reaction. Argus tracked a trough of -9.1% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $858K from the company's valuation, bringing the market cap to $13.40M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Acquisition,AI Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Nov 10 | AI platform acquisition | Positive | -2.3% | Acquisition of Superblocks AI web development and hosting platform. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
For prior AI-focused acquisition news, BNZI saw a negative next-day move despite seemingly strategic expansion.
Over the past months, BNZI has used acquisitions to broaden its AI software platform. On Nov 10, 2025, it acquired Superblocks, an AI web development and hosting platform, with a -2.27% price reaction. Alongside this, past filings highlight ongoing financing activity and balance sheet restructuring. Today’s proposed ConnectAndSell asset deal continues that AI acquisition pattern, but with a larger stated revenue contribution and sales-focused capabilities.
Key Terms
ai-powered technical
sales enablement technical
sales acceleration technical
go-to-market technical
cross-sell technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
ConnectAndSell is a Leading AI Sales Acceleration Platform Serving B2B Organizations Across Healthcare, Financial Services & Technology Industries
Proposed Acquisition Strengthens Banzai’s Marketing and Sales Software Platform with Established Revenue-Generating Business
Expected to Close in Q2 - 2026 and Management to Review on Upcoming Conference Call on Tuesday, March 31, 2026 at 4:30 p.m. Eastern Time
SEATTLE, March 23, 2026 (GLOBE NEWSWIRE) -- Banzai International, Inc. (Nasdaq: BNZI) (“Banzai” or the “Company”), a leading AI marketing technology company, today announced that it has reached an agreement on terms to acquire assets of ConnectAndSell, Inc. (“ConnectandSell”), an AI-powered sales enablement platform serving B2B organizations across financial services, healthcare, technology, and other industries. The acquisition is expected to increase Banzai’s annual revenue by approximately
ConnectAndSell’s AI-powered platform is designed to improve seller productivity by helping sales teams spend more time in live conversations with qualified decision-makers. The proposed acquisition would add sales acceleration capabilities to Banzai’s platform and expand the Company’s ability to support customers across a broader portion of the revenue generation process.
Banzai believes the addition of ConnectAndSell would strengthen its position as a provider of integrated marketing and sales technology solutions while creating meaningful cross-sell opportunities across both companies’ customer bases. The transaction would also further Banzai’s strategy of building a broader platform of practical, revenue-generating software solutions.
“ConnectAndSell has a highly complementary sales acceleration capability,” said Joe Davy, Founder and CEO of Banzai. “We believe the proposed acquisition aligns well with our strategy of acquiring proven AI-powered business solutions. This transaction would expand Banzai’s platform across more of the go-to-market process and create additional opportunities for customer expansion across our platform.”
Financial and Strategic Benefits
- Expands Platform Capabilities: The proposed acquisition would add sales acceleration functionality to Banzai’s platform, broadening its reach across the go-to-market workflow.
- Enhances Revenue Generation Offering: ConnectAndSell would extend Banzai’s ability to support customers from audience engagement and demand generation through sales execution and conversion.
- Creates Cross-Sell Opportunities: Banzai sees the potential to introduce ConnectAndSell’s capabilities to its existing customer base while also expanding Banzai’s broader offerings to ConnectAndSell customers.
- Supports Platform Expansion Strategy: The proposed acquisition would continue Banzai’s strategy of building a more comprehensive software platform through the addition of complementary, business-critical solutions.
Jonti McLaren, President of ConnectAndSell, added, “We believe Banzai is the right platform to build on what ConnectAndSell has developed over the years. This proposed transaction would position our technology within Banzai’s AI-powered family of products and create new opportunities to deliver value to customers at greater scale.”
About Banzai
Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai has over 140,000 customers including RBC, Dell Technologies, New York Life, Thermo Fisher Scientific, Thinkific, and Globe Life Insurance. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io.
About ConnectAndSell, Inc.
ConnectAndSell is a Human + AI conversation enablement platform that helps B2B sales teams reach targeted decision-makers and execute at scale by delivering millions of targeted sales conversations annually across enterprise and mid-market organizations. The platform combines patented technology with AI-driven conversation intelligence and sales coaching, analyzing every conversation to improve targeting, generate market insights, and enhance rep performance. By driving measurable pipeline growth while reducing the need for additional sales headcount, ConnectAndSell enables efficient, scalable go-to-market execution for B2B companies of all sizes. For more information, visit www.connectandsell.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often use words such as “believe,” “may,” “will,” “estimate,” “target,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “propose,” “plan,” “project,” “forecast,” “predict,” “potential,” “seek,” “future,” “outlook,” and similar variations and expressions. Forward-looking statements are those that do not relate strictly to historical or current facts. Examples of forward-looking statements may include, among others, statements regarding Banzai International, Inc.’s (the “Company’s”): future financial, business and operating performance and goals; annualized recurring revenue and customer retention; ongoing, future or ability to maintain or improve its financial position, cash flows, and liquidity and its expected financial needs; potential financing and ability to obtain financing; acquisition strategy and proposed acquisitions and, if completed, their potential success and financial contributions; strategy and strategic goals, including being able to capitalize on opportunities; expectations relating to the Company’s industry, outlook and market trends; total addressable market and serviceable addressable market and related projections; plans, strategies and expectations for retaining existing or acquiring new customers, increasing revenue and executing growth initiatives; and product areas of focus and additional products that may be sold in the future. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Forward-looking statements are not guarantees of future performance, and our actual results of operations, financial condition and liquidity and development of the industry in which the Company operates may differ materially from those made in or suggested by the forward-looking statements. Therefore, investors should not rely on any of these forward-looking statements. Factors that may cause actual results to differ materially include changes in the markets in which the Company operates, customer demand, the financial markets, economic, business and regulatory and other factors, such as the Company’s ability to execute on its strategy. More detailed information about risk factors can be found in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update forward-looking statements after the date of this press release.
Investor Relations
Chris Tyson
Executive Vice President
MZ Group - MZ North America
949-491-8235
BNZI@mzgroup.us
www.mzgroup.us
Media
Nancy Norton
Chief Legal Officer, Banzai
media@banzai.io
