BranchOut Launches New Crunchy Fruit Multipack for Warehouse Club Expansion
Rhea-AI Summary
BranchOut Food (NASDAQ: BOF) has announced the launch of its new Crunchy Fruit Multipack, featuring 18 snack-sized bags of their popular fruit crisps in three varieties: Crunchy Pineapple, Strawberry, and Banana. The strategic placement in the front-of-club section represents a significant expansion opportunity, potentially doubling the brand's reach within warehouse clubs.
The multipack will be positioned in high-traffic areas dedicated to kids' snacks and school lunches, separate from their existing grocery department presence. Made with 100% real fruit using their proprietary GentleDry™ technology, the product contains no added sugar and is scheduled to launch at the start of the year.
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News Market Reaction
On the day this news was published, BOF declined 3.30%, reflecting a moderate negative market reaction. Argus tracked a peak move of +5.5% during that session. This price movement removed approximately $824K from the company's valuation, bringing the market cap to $24M at that time.
Data tracked by StockTitan Argus on the day of publication.
New multipack, aimed at expansion into front-of-store, doubles BranchOut’s reach in warehouse clubs
BEND, Ore., Sept. 30, 2025 (GLOBE NEWSWIRE) -- BranchOut Food Inc. (NASDAQ: BOF), a leading food technology company specializing in its patented GentleDry™ dehydrated snacks and ingredients, is excited to announce the launch of its new Crunchy Fruit Multipack, featuring 18 convenient snack-sized bags of BranchOut’s best-selling fruit crisps: Crunchy Pineapple, Crunchy Strawberry, and Crunchy Banana.
This new item is strategically positioned in a highly visible, front-of-club section dedicated to multipacks for kids’ snacks, school lunches, and family-friendly convenience items. This area drives significantly higher foot traffic and sales volume compared to the grocery department where BranchOut’s existing items are currently sold, creating a powerful opportunity to reach a second set of buyers and potentially double the brand’s opportunity size within the warehouse club channel.
Each of the three fruits in the multipack has already proven to be a strong performer in the larger bag format, sold successfully in the grocery department across multiple warehouse club regions. Building on that success, the new multipack format is designed to capture incremental sales and further expand BranchOut’s footprint at the nation’s largest warehouse club retailer.
“Parents want healthier, clean-label snacks that kids actually enjoy, and that’s exactly what BranchOut delivers,” said Eric Healy, CEO of BranchOut Food. “This multipack gives families convenient, school-lunch-ready portions of our three most popular fruits, and it allows us to meet shoppers right up front in the store where they make their snack decisions.”
The multipack includes 18 bags (6 pineapple, 6 strawberry, 6 banana), all made with
The new Crunchy Fruit Multipack is targeted to launch at the start of the year, with strong interest already expressed from multiple regions.
About BranchOut Food Inc.
BranchOut Food is a leading international food technology company, specializing in the production of high-quality dehydrated fruit and vegetable-based products through its proprietary GentleDry Technology. This next-generation dehydration method preserves up to
For more information:
ir@branchoutfood.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to expectations or forecasts of future events. Forward-looking statements may be identified using words such as "forecast," "intend," "seek," "target," "anticipate," "believe," "expect," "estimate", "plan," “position”, "outlook," and "project" and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Forward-looking statements with respect to the operations of BranchOut Food, Inc., (the Company) strategies, prospects and other aspects of the business of the Company are based on current expectations that are subject to known and unknown risks and uncertainties, which could cause actual results or outcomes to differ materially from expectations expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Although it may voluntarily do so from time to time, the Company undertakes no commitment to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/2dcb3d93-ef4c-4265-b37b-d3a7705eea15
FAQ
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