bp Introduces earnify™App: Enhancing the Fuel and Convenience Store Experience

Rhea-AI Summary

bp (NYSE: BP) has launched earnify™, a new app designed to enhance the fueling and convenience store experience. The app offers a loyalty program where users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon savings on fuel purchases.

To celebrate the launch, bp is offering exclusive introductory benefits. For the first 90 days, users will earn double points on all transactions, and new users will receive 250 welcome points after registering. The earnify™ app is free to download and available for the latest versions of iOS and Android.

This initiative aligns with bp's global aim to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.

Positive

• Introduction of earnify™ app to enhance customer experience and loyalty
• Loyalty program offering points on fuel and in-store purchases
• Always-on 5¢ per gallon savings on fuel purchases
• Double points for the first 90 days and 250 welcome points for new users
• Aligns with bp's global strategy to increase customer touchpoints and double convenience gross margin

Negative

• None.

• earnify™ aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience.
• Exclusive introductory offer includes double points for the first 90 days and 250 welcome points after registration.

CHICAGO, Oct. 7, 2024 /PRNewswire/ -- bp (NYSE: BP) announces the launch of earnify™, a cutting-edge app designed to revolutionize the fueling and convenience store experience for consumers. Based on extensive consumer research, earnify™ goes beyond simply rewarding fuel purchases, aiming to deliver a seamless, integrated, and rewarding experience for users, both at the pump and in-store.

earnify™ users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon (5cpg) savings on fuel purchases. Points can be redeemed for various rewards, including additional fuel savings, in-store purchases, or special promotional offers.

"Our customers are at the heart of everything we do," said Greg Franks, senior vice president, mobility and convenience, Americas at bp. "We are thrilled to introduce earnify™ and deliver a time-saving digital offer that elevates our US convenience and mobility business and gives our customers what they want, when they want it, and how they want it."

bp is offering exclusive introductory benefits to celebrate the launch of the earnify™ app. For the first 90 days, users will earn double points on all transactions, giving them a head start on building their rewards. Additionally, new users will receive 250 welcome points after registering in the app.

bp's earnify™ app is free to download, easy to use, and is available for the latest versions of iOS and Android. For more information, visit https://www.bp.com/en_us/united-states/home/products-and-services/earnify.html.

With earnify™, bp is building on a convenience and mobility business that has been delivering value for decades. Globally bp is aiming to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.

About bp: bp is investing in America's energy system as we transition from an international oil company to an integrated energy company. With $150 billion invested in the US since 2005, we employ more than 30,000 Americans and support more than 275,000 jobs. We have a bigger footprint here than anywhere else in the world, and we're proud to be a trusted partner for secure, affordable, and reliable energy. To learn more, please visit bpAmerica.com.

Contacts:
bp press office, US
uspress@bp.com

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SOURCE bp

FAQ

What is bp's new earnify™ app and how does it work?

bp's earnify™ app is a loyalty program that rewards users for purchases at bp and Amoco locations. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on in-store items, plus a 5¢ per gallon savings on fuel purchases. Points can be redeemed for rewards like additional fuel savings or in-store purchases.

What are the introductory benefits of bp's earnify™ app?

bp is offering double points on all transactions for the first 90 days and 250 welcome points for new users after registering in the earnify™ app.

How does the earnify™ app support bp's (NYSE: BP) long-term business goals?

The earnify™ app aligns with bp's global strategy to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.

Where can I download bp's earnify™ app?

The earnify™ app is free to download and available for the latest versions of iOS and Android devices.