Black Rock Coffee Bar Partners with OLIPOP to Launch “Dirty Pop”
Rhea-AI Summary
Black Rock Coffee Bar (NYSE:BRCB) and OLIPOP launched a limited-time Coco Lime Dirty Pop beverage available March 1–April 30, 2026 at all Black Rock locations. The drink blends coconut, lime, OLIPOP Dr. Goodwin, and sweet cream, using OLIPOP cans with 3g sugar and 50mg green tea caffeine.
Prices start at $6.05 (small), $6.55 (medium) and $6.95 (large). Black Rock Rewards bolts apply to purchases.
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Key Figures
Market Reality Check
Peers on Argus
No peers from the Retail-eating & Drinking Places sector were flagged in the momentum scanner, suggesting the +8.61% move in BRCB is company-specific rather than a sector-wide rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 13 | Store opening | Positive | +1.0% | First Riverside Austin location with grand opening promotions and rewards integration. |
| Feb 10 | Earnings call notice | Neutral | -1.7% | Announcement of Q4 and fiscal 2025 conference call and 2026 outlook discussion. |
| Jan 28 | Store opening | Positive | -5.8% | New Parker, Colorado location marking 15th store in the state with promos. |
| Jan 12 | Store opening | Positive | -0.2% | New Colorado Springs store expanding to 14th Colorado and third city location. |
| Nov 25 | Conference participation | Neutral | +2.6% | Participation in Morgan Stanley Global Consumer & Retail Conference with webcast. |
News on store expansion and investor events has produced generally modest moves, with occasional divergences where positive expansion updates coincided with share price declines.
In the last several months, Black Rock Coffee Bar has focused on expansion and investor visibility. New store openings in Colorado Springs, Parker, and Austin’s Riverside corridor extended its footprint, often paired with promotional campaigns and Rewards app engagement. The company also highlighted its presence at a major consumer & retail conference and scheduled a call to discuss fiscal 2025 results. Against this backdrop of growth and brand-building, today’s OLIPOP partnership adds a menu innovation layer to the existing geographic expansion story.
Market Pulse Summary
This announcement highlights Black Rock Coffee Bar’s strategy of pairing menu innovation with wellness trends through its OLIPOP “Dirty Pop” collaboration. The Coco Lime Dirty Pop leverages low-sugar, functional soda and premium pricing between $6.05 and $6.95, complementing the chain’s existing growth from new store openings. Investors may watch for indicators such as traffic lifts during the March–April promotion window, repeat adoption of the new beverage format, and any commentary on performance during upcoming earnings communications.
Key Terms
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AI-generated analysis. Not financial advice.
The viral beverage trend gets a functional twist at all Black Rock Coffee Bar locations, starting March 1
Scottsdale, AZ, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, founded in Oregon and known for its premium roasted coffees, teas, smoothies, and flavorful Fuel® Energy drinks, is teaming up with functional soda brand OLIPOP, the innovative brand reimagining soda with high fiber and just 2–5 grams of sugar per can, to introduce a limited-time Dirty Pop offering. Available March 1 through April 30, the collaboration blends Black Rock’s tradition of creative beverage innovation with OLIPOP’s better-for-you soda to deliver a refreshing take on one of today’s fastest growing beverage trends.
The Black Rock Coffee Bar x OLIPOP partnership debuts with the Coco Lime Dirty Pop – a bright, indulgent blend of coconut, lime, OLIPOP Dr. Goodwin, and sweet cream. OLIPOP’s Dr. Goodwin flavor is a reimagined take on the classic soda, with a deliciously sweet blend of ingredients like rich plums, sweet prunes, and zesty tart cherries. Each can has 3 grams of total sugar and 50mg of natural green tea caffeine. Equal parts fun and functional, the Coco Lime Dirty Pop drink taps into rising consumer demand in wellness-forward beverages while offering a flavorful alternative for guests looking for a lower-caffeine option.
Creative, flavorful twists on traditional sodas have continued to gain popularity across the country over the past few years. According to MenuData, social mentions of these soda innovations have increased +
“At Black Rock, innovation starts with listening to our customers and understanding what excites them,” said Jessica Wegener-Beyer, CMO of Black Rock Coffee Bar. “As the dirty soda trend continues to gain momentum, we saw an opportunity to put our own Black Rock spin on a popular favorite. By partnering with OLIPOP, we were able to create something that feels fun, intentional, and on-trend – creating a drink for guests who may be looking for a lower caffeinate treat. It’s another great example of how we continue to evolve our menu with purpose.”
The limited-time Coco Lime Dirty Pop will be available at all Black Rock Coffee Bar locations beginning March 1, with prices starting at
Guests can make every visit even more rewarding with the Black Rock Rewards app, where every purchase – whether in-store, online, or through the app – earns “bolts” that can be redeemed for free beverages.
ABOUT BLACK ROCK COFFEE BAR
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 160 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://www.br.coffee/.
ABOUT OLIPOP
Launched in 2018, OLIPOP created the first healthy alternative to soda with only 2-5 grams of sugar and high fiber. OLIPOP, now the fastest growing functional beverage, was formulated by CEO, Ben Goodwin, and a team of leading scientists to capture the nostalgic soda flavors you want, but with functional ingredients that support digestive health. OLIPOP is available in a variety of flavors including classic options like Vintage Cola, Classic Root Beer and Lemon Lime and innovative flavors like Strawberry Vanilla, Banana Cream, and Tropical Punch. OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online at www.drinkolipop.com as more than 65,000 grocers nationwide, including Target, Walmart, Whole Foods, Kroger and more.
Attachments
Audrey Arbogast Havas Red audrey.arbogast@havasred.com
FAQ
When will Black Rock Coffee Bar (BRCB) launch the Coco Lime Dirty Pop and how long will it be available?
What are the key ingredients and nutritional highlights of the Black Rock x OLIPOP Dirty Pop (BRCB)?
How much does the Coco Lime Dirty Pop cost at Black Rock Coffee Bar (BRCB)?
Will purchases of the Dirty Pop at Black Rock (BRCB) earn rewards in the Black Rock Rewards app?
What is OLIPOP’s Dr. Goodwin flavor used in the Dirty Pop collaboration with Black Rock (BRCB)?
