Black Rock Coffee Bar Partners with OLIPOP to Launch “Dirty Pop”

Black Rock Coffee Bar (NYSE:BRCB) and OLIPOP launched a limited-time Coco Lime Dirty Pop beverage available March 1–April 30, 2026 at all Black Rock locations.

Rhea-AI Summary

Black Rock Coffee Bar (NYSE:BRCB) and OLIPOP launched a limited-time Coco Lime Dirty Pop beverage available March 1–April 30, 2026 at all Black Rock locations. The drink blends coconut, lime, OLIPOP Dr. Goodwin, and sweet cream, using OLIPOP cans with 3g sugar and 50mg green tea caffeine.

Prices start at $6.05 (small), $6.55 (medium) and $6.95 (large). Black Rock Rewards bolts apply to purchases.

Argus Feb 27 session

-0.07% close to close Open Argus

Details

News Market Reaction – BRCB

In the Feb 27 session, BRCB declined 0.07%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Black Rock Coffee Bar’s strategy of pairing menu innovation with wellne...

Analysis

This announcement highlights Black Rock Coffee Bar’s strategy of pairing menu innovation with wellness trends through its OLIPOP “Dirty Pop” collaboration. The Coco Lime Dirty Pop leverages low-sugar, functional soda and premium pricing between $6.05 and $6.95, complementing the chain’s existing growth from new store openings. Investors may watch for indicators such as traffic lifts during the March–April promotion window, repeat adoption of the new beverage format, and any commentary on performance during upcoming earnings communications.

Key Figures

Sugar per can: 2–5 grams Dr. Goodwin sugar: 3 grams total sugar Caffeine content: 50mg natural green tea caffeine +5 more

Sugar per can

2–5 grams

OLIPOP functional soda formulation

Dr. Goodwin sugar

3 grams total sugar

OLIPOP Dr. Goodwin flavor per can

Caffeine content

50mg natural green tea caffeine

OLIPOP Dr. Goodwin flavor

Social mentions growth

+270%

MenuData: soda innovation social mentions past year

Small size price

$6.05

Coco Lime Dirty Pop small size starting price

Medium size price

$6.55

Coco Lime Dirty Pop medium size price

Large size price

$6.95

Coco Lime Dirty Pop large size price

Store count

over 160 locations in seven states

Black Rock Coffee Bar footprint

Historical Context

5 past events · Latest: Feb 13

5 events

1. Feb 13

   Store opening

   24h Move

   +1.0%

   First Riverside Austin location with grand opening promotions and rewards integration.

2. Feb 10

   Earnings call notice

   24h Move

   -1.7%

   Announcement of Q4 and fiscal 2025 conference call and 2026 outlook discussion.

3. Jan 28

   Store opening

   24h Move

   -5.8%

   New Parker, Colorado location marking 15th store in the state with promos.

4. Jan 12

   Store opening

   24h Move

   -0.2%

   New Colorado Springs store expanding to 14th Colorado and third city location.

5. Nov 25

   Conference participation

   24h Move

   +2.6%

   Participation in Morgan Stanley Global Consumer & Retail Conference with webcast.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

functional soda, non-gmo, paleo, vegan, +1 more

5 terms

functional soda technical

"is teaming up with functional soda brand OLIPOP, the innovative brand reimagining"

A functional soda is a carbonated soft drink formulated with added ingredients—such as vitamins, botanicals, probiotics, caffeine, or herbal extracts—intended to deliver a specific benefit beyond refreshment, like increased energy, digestion support, or stress relief. For investors, these products matter because they tap changing consumer tastes toward healthier, purpose-driven beverages, which can drive faster sales growth, higher prices, different distribution channels, and extra regulatory or labeling scrutiny compared with plain sodas.

non-gmo medical

"OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online"

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

paleo medical

"OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online"

A consumer trend and product category built around the idea of eating foods similar to what humans ate before farming—meat, fish, vegetables, nuts and seeds—while avoiding grains, legumes and processed ingredients. For investors, "paleo" signals a market niche in food, health and lifestyle products where brands can charge premiums, drive innovation and target a health-conscious audience; think of it as a niche flavor or fashion trend that can reshape demand and product lines.

vegan medical

"OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online"

Vegan describes products, ingredients or practices that exclude animal-derived materials and animal testing, meaning no meat, dairy, eggs, gelatin, honey or similar components are used. For investors, "vegan" signals a clearly defined consumer segment and supply-chain requirements—like a clothing tag that promises no leather—affecting demand, labeling claims, sourcing costs and potential regulatory scrutiny in food, cosmetics and other markets.

gluten-free medical

"OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online"

A gluten-free label indicates a food product is made without gluten-containing ingredients and meets the maximum permitted level of gluten set by regulators in the product’s market, so it’s safe for people with celiac disease or gluten sensitivity. For investors, the label matters because it governs which consumers can buy the product, affects manufacturing and sourcing costs, and can open or restrict market size much like a certification that lets a product enter a specific segment of shoppers’ buying lists.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The viral beverage trend gets a functional twist at all Black Rock Coffee Bar locations, starting March 1

Scottsdale, AZ, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, founded in Oregon and known for its premium roasted coffees, teas, smoothies, and flavorful Fuel® Energy drinks, is teaming up with functional soda brand OLIPOP, the innovative brand reimagining soda with high fiber and just 2–5 grams of sugar per can, to introduce a limited-time Dirty Pop offering. Available March 1 through April 30, the collaboration blends Black Rock’s tradition of creative beverage innovation with OLIPOP’s better-for-you soda to deliver a refreshing take on one of today’s fastest growing beverage trends.

The Black Rock Coffee Bar x OLIPOP partnership debuts with the Coco Lime Dirty Pop – a bright, indulgent blend of coconut, lime, OLIPOP Dr. Goodwin, and sweet cream. OLIPOP’s Dr. Goodwin flavor is a reimagined take on the classic soda, with a deliciously sweet blend of ingredients like rich plums, sweet prunes, and zesty tart cherries. Each can has 3 grams of total sugar and 50mg of natural green tea caffeine. Equal parts fun and functional, the Coco Lime Dirty Pop drink taps into rising consumer demand in wellness-forward beverages while offering a flavorful alternative for guests looking for a lower-caffeine option.

Creative, flavorful twists on traditional sodas have continued to gain popularity across the country over the past few years. According to MenuData, social mentions of these soda innovations have increased +270% in the past year, underscoring the trend’s growing cultural relevance and consumer appeal.

“At Black Rock, innovation starts with listening to our customers and understanding what excites them,” said Jessica Wegener-Beyer, CMO of Black Rock Coffee Bar. “As the dirty soda trend continues to gain momentum, we saw an opportunity to put our own Black Rock spin on a popular favorite. By partnering with OLIPOP, we were able to create something that feels fun, intentional, and on-trend – creating a drink for guests who may be looking for a lower caffeinate treat. It’s another great example of how we continue to evolve our menu with purpose.”
The limited-time Coco Lime Dirty Pop will be available at all Black Rock Coffee Bar locations beginning March 1, with prices starting at $6.05 for a small, $6.55 for a medium, and $6.95 for a large.

Guests can make every visit even more rewarding with the Black Rock Rewards app, where every purchase – whether in-store, online, or through the app – earns “bolts” that can be redeemed for free beverages.

ABOUT BLACK ROCK COFFEE BAR
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 160 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://www.br.coffee/.

ABOUT OLIPOP
Launched in 2018, OLIPOP created the first healthy alternative to soda with only 2-5 grams of sugar and high fiber. OLIPOP, now the fastest growing functional beverage, was formulated by CEO, Ben Goodwin, and a team of leading scientists to capture the nostalgic soda flavors you want, but with functional ingredients that support digestive health. OLIPOP is available in a variety of flavors including classic options like Vintage Cola, Classic Root Beer and Lemon Lime and innovative flavors like Strawberry Vanilla, Banana Cream, and Tropical Punch. OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online at www.drinkolipop.com as more than 65,000 grocers nationwide, including Target, Walmart, Whole Foods, Kroger and more.

Attachments

• A Functional Twist on a Viral Favorite
• Coco Lime Dirty Pop Makes Its Debut

Audrey Arbogast
Havas Red
audrey.arbogast@havasred.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Black Rock Coffee Bar (BRCB) launch the Coco Lime Dirty Pop and how long will it be available?

The Coco Lime Dirty Pop launches on March 1, 2026 and runs through April 30, 2026. According to the company, the limited-time offering will be available at all Black Rock Coffee Bar locations nationwide during that window.

What are the key ingredients and nutritional highlights of the Black Rock x OLIPOP Dirty Pop (BRCB)?

The Coco Lime Dirty Pop blends coconut, lime, sweet cream and OLIPOP Dr. Goodwin soda. According to the company, each OLIPOP can contains 3 grams total sugar and 50 mg natural green tea caffeine.

How much does the Coco Lime Dirty Pop cost at Black Rock Coffee Bar (BRCB)?

Prices start at $6.05 for a small, $6.55 for a medium and $6.95 for a large. According to the company, those are the published starting prices across Black Rock locations.

Will purchases of the Dirty Pop at Black Rock (BRCB) earn rewards in the Black Rock Rewards app?

Yes, purchases of the Coco Lime Dirty Pop qualify for rewards and earn bolts in the Black Rock Rewards app. According to the company, bolts can be redeemed for free beverages whether bought in-store, online, or via the app.

What is OLIPOP’s Dr. Goodwin flavor used in the Dirty Pop collaboration with Black Rock (BRCB)?

Dr. Goodwin is a reimagined classic soda flavor featuring plums, prunes and tart cherries. According to the company, OLIPOP’s Dr. Goodwin delivers nostalgic soda notes with functional ingredients and low sugar.