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Family Offices Invest Billions in Professional Sports Teams for Long Term Growth and Value-Building Legacies

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Brera Holdings (NASDAQ:BREA), an Ireland-based international holding company focused on multi-club ownership of football clubs, highlights the growing trend of family office investments in professional sports. The company recently completed a Series A Preferred Offering with eight prominent family office participants.

The company's 52% owned portfolio club, S.S. Juve Stabia, has achieved remarkable growth with a 245% increase in market value to $32 million during the 2024-25 season, up from $9.3 million. The club's success is attributed to strong performance, reaching the Serie A promotion playoffs semifinals.

According to FON Media, family offices now control approximately $5.9 trillion in assets worldwide, marking a significant shift in professional sports ownership dynamics from traditional billionaire owners to sophisticated family office investors.

Brera Holdings (NASDAQ:BREA), una holding internazionale con sede in Irlanda specializzata nella proprietà di più club calcistici, evidenzia la crescente tendenza degli investimenti da parte di family office negli sport professionistici. Recentemente, la società ha completato un'offerta preferenziale di Serie A con otto importanti family office partecipanti.

Il club del portafoglio della società, di cui detiene il 52%, S.S. Juve Stabia, ha registrato una crescita notevole con un aumento del valore di mercato del 245%, raggiungendo i 32 milioni di dollari nella stagione 2024-25, rispetto ai 9,3 milioni precedenti. Il successo del club è attribuito a una solida performance, arrivando alle semifinali dei playoff di promozione in Serie A.

Secondo FON Media, i family office controllano ora circa 5,9 trilioni di dollari in asset a livello mondiale, segnando un cambiamento significativo nella dinamica della proprietà negli sport professionistici, passando dai tradizionali proprietari miliardari a investitori sofisticati come i family office.

Brera Holdings (NASDAQ:BREA), una empresa holding internacional con sede en Irlanda enfocada en la propiedad de múltiples clubes de fútbol, destaca la creciente tendencia de las inversiones de oficinas familiares en los deportes profesionales. La compañía completó recientemente una Oferta Preferente Serie A con ocho destacados participantes de oficinas familiares.

El club del portafolio de la empresa, del cual posee el 52%, S.S. Juve Stabia, ha logrado un crecimiento notable con un aumento del valor de mercado del 245%, alcanzando los 32 millones de dólares durante la temporada 2024-25, desde los 9,3 millones anteriores. El éxito del club se atribuye a un sólido desempeño, llegando a las semifinales de los playoffs de ascenso a la Serie A.

Según FON Media, las oficinas familiares ahora controlan aproximadamente 5,9 billones de dólares en activos a nivel mundial, marcando un cambio significativo en la dinámica de propiedad en los deportes profesionales, pasando de propietarios multimillonarios tradicionales a inversores sofisticados de oficinas familiares.

Brera Holdings (NASDAQ:BREA)는 아일랜드에 본사를 둔 다수 축구 클럽 소유에 중점을 둔 국제 지주회사로, 프로 스포츠 분야에서 패밀리 오피스 투자가 증가하는 추세를 강조합니다. 최근 회사는 여덟 개의 주요 패밀리 오피스 참여자와 함께 시리즈 A 우선주 공모를 완료했습니다.

회사가 52% 지분을 보유한 포트폴리오 클럽 S.S. Juve Stabia는 2024-25 시즌 동안 시장 가치가 245% 증가하여 3,200만 달러에 이르는 놀라운 성장을 이루었으며, 이전의 930만 달러에서 크게 상승했습니다. 클럽의 성공은 강력한 경기력, 세리에 A 승격 플레이오프 준결승 진출에 기인합니다.

FON 미디어에 따르면, 패밀리 오피스는 현재 전 세계적으로 약 5.9조 달러의 자산을 관리하고 있으며, 이는 전통적인 억만장자 구단주에서 정교한 패밀리 오피스 투자자로 프로 스포츠 소유권의 역학이 크게 변화했음을 나타냅니다.

Brera Holdings (NASDAQ:BREA), une société holding internationale basée en Irlande, spécialisée dans la propriété de plusieurs clubs de football, met en lumière la tendance croissante des investissements des family offices dans le sport professionnel. La société a récemment finalisé une émission d'actions privilégiées de série A avec huit participants éminents issus de family offices.

Le club du portefeuille détenu à 52 % par la société, S.S. Juve Stabia, a connu une croissance remarquable avec une augmentation de 245 % de sa valeur marchande, atteignant 32 millions de dollars lors de la saison 2024-25, contre 9,3 millions auparavant. Le succès du club est attribué à une solide performance, atteignant les demi-finales des playoffs de promotion en Serie A.

Selon FON Media, les family offices contrôlent désormais environ 5,9 trillions de dollars d'actifs à l'échelle mondiale, marquant un changement significatif dans la dynamique de la propriété dans le sport professionnel, passant des propriétaires milliardaires traditionnels à des investisseurs sophistiqués issus des family offices.

Brera Holdings (NASDAQ:BREA), ein internationaler Holdinggesellschaft mit Sitz in Irland, die sich auf den Besitz mehrerer Fußballclubs spezialisiert hat, hebt den wachsenden Trend von Family-Office-Investitionen im Profisport hervor. Das Unternehmen hat kürzlich ein Series A Preferred Offering mit acht namhaften Family-Office-Teilnehmern abgeschlossen.

Der zu 52 % im Besitz des Unternehmens befindliche Portfolio-Club S.S. Juve Stabia verzeichnete ein bemerkenswertes Wachstum mit einer Marktwertsteigerung von 245 % auf 32 Millionen US-Dollar in der Saison 2024-25, nach zuvor 9,3 Millionen. Der Erfolg des Clubs wird auf starke Leistungen zurückgeführt, da er das Halbfinale der Aufstiegs-Playoffs zur Serie A erreichte.

Laut FON Media kontrollieren Family Offices weltweit nun etwa 5,9 Billionen US-Dollar an Vermögenswerten, was eine bedeutende Verschiebung in der Eigentumsstruktur im Profisport von traditionellen Milliardärsbesitzern hin zu anspruchsvollen Family-Office-Investoren markiert.

Positive
  • Club portfolio asset S.S. Juve Stabia achieved a significant 245% market value increase to $32 million
  • Successfully attracted eight prominent family office investors in recent Series A Preferred Offering
  • Strong performance of Juve Stabia, reaching Serie A promotion playoffs semifinals
Negative
  • None.

Insights

Family offices investing billions in sports teams signals strong ROI potential for Brera Holdings' multi-club ownership strategy.

This announcement highlights the significant trend of family offices (FOs) redirecting their massive capital pools into professional sports franchises, with Brera Holdings successfully tapping into this investment wave. With FOs collectively managing $5.9 trillion globally, their participation in Brera's Series A Preferred Offering validates the company's multi-club ownership model. The 245% valuation increase of Brera's portfolio club Juve Stabia (from $9.3 million to $32 million) demonstrates the rapid value creation potential in football club investments. This remarkable appreciation occurred in just one season, driven by the club's strong on-field performance reaching the Serie A promotion semifinals. The transformation of sports ownership from individual billionaires to sophisticated family offices brings strategic financial discipline to what were traditionally passion-driven assets. For Brera, securing eight prominent family office investors signals both capital access and operational validation, positioning them well within this lucrative investment trend where sports assets are increasingly viewed as vehicles for generational wealth preservation and growth rather than vanity purchases. This shift toward institutionalized ownership structures suggests Brera's MCO strategy aligns perfectly with how ultra-high-net-worth investors now approach sports assets: as legitimate alternative investments with significant upside potential beyond mere trophy status.

Called the “New Power Players in Sports,” Several U.S. Family Offices Participated in Brera Holdings’ Recent Series A Preferred Offering


Brera Executive Chairman Dan McClory (left) and Aurelio De Laurentiis (right), owner and president of SSC Napoli, champions of Italy’s Serie A.

Dublin, Ireland and Milan, Italy, July 02, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company”) (Nasdaq: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s football clubs through a multi-club ownership (“MCO”) strategy, has seen first-hand the interest and impact of family office (“FO”) investors prioritizing professional sports assets, with eight prominent FO participants in its recently-closed Series A Preferred Offering. 

According to FON Media in a June 26, 2025 story entitled The Rise of Family Offices in Professional Sports Investments, “In the evolving landscape of professional sports, a subtle yet profound shift is underway as family offices become key players in the acquisition of major sports franchises. As traditional billionaires find themselves edged out of the arena, these ultra-wealthy entities are reshaping the dynamics of ownership, investing billions into teams like the Lakers and Celtics. The implications of this trend reach beyond the balance sheets, influencing the future of sports, local communities, and the legacy these families create.”

https://fonmc.com/sports/the-rise-of-family-offices-in-professional-sports-investments/

FON Media’s Andrew Schneider went on to say, “The landscape of professional sports investments has undergone a sweeping transformation, driven largely by the convergence of traditional sports structures with private capital and the strategic acumen of family offices. Historically dominated by individuals with deep ties to the sports community, ownership is now incorporating a more sophisticated, financially-driven mindset. Family offices, emerging as key players in this arena, are bringing a breadth of expertise from diverse investment backgrounds.”

He concluded, “Family offices, once confined to managing wealth discreetly, have ventured into owning significant portions of sports franchises, thereby redefining their investment strategies. This sector’s growth cannot be overstated, as family offices now control approximately $5.9 trillion in assets worldwide. “

Brera recently announced that its 52% owned portfolio club S.S. Juve Stabia, “The Second Team of Naples,” has recorded the highest market value increase in Italy’s Serie B football league over the 2024-25 season as reported in Virgilio Sport. Juve Stabia’s valuation was up 245% to US $32 million using quantitative data from Transfermarkt, and qualitative analysis from Social Media Soccer. https://sport.virgilio.it/serie-b-come-cambia-il-valore-delle-rose-da-inizio-stagione-bene-la-juve-stabia-male-la-sampdoria-911822

Since the season began, Juve Stabia’s squad value surged from US$ 9.3 million based on the Club’s strong performance on the field, with a run from 5th place into the Serie A promotion playoffs all the way to the semifinals.

This valuation increase milestone not only demonstrates the swift impact of Brera’s ownership but also signals Juve Stabia’s growing competitiveness on increasingly higher levels of professional football.

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN.

In its efforts to broaden its reach, Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, which quickly rose to the First Division after winning its post-season tournament. In April 2023, the Company acquired a 90% stake in the North Macedonian first-division team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC. Additionally, in June 2023, Brera made a strategic investment in Manchester United PLC, realizing a 74% gain. The Company further diversified its portfolio in July 2023, assuming control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC, and in September 2023 by establishing a joint stock company for the North Macedonian women's football club Tiverija Strumica, now known as Brera Tiverija FC, a wholly-owned subsidiary of Brera Strumica FC, in June 2024.

On December 31, 2024, Brera executed an agreement to acquire a majority stake in the corporate capital of SS Juve Stabia srl, the company which manages the Italian Serie B football club Juve Stabia, also known as “The Second Team of Naples”. The acquisition of Brera’s 52% majority control position was concluded on June 20, 2025, following a multi-step process and marks a significant expansion of the Company’s MCO model.  With a strategic emphasis on bottom-up value creation, innovation-driven growth, and socially impactful outcomes, Brera Holdings has established itself as a forward-thinking leader in the global sports industry. For more information, visit www.breraholdings.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company's ability to continue as a going concern, the popularity and/or competitive success of the Company's acquired football and other sports teams, the Company's ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company's ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

Company Contact Information:
Dan McClory, Executive Chairman, Brera Holdings PLC
Email: dan@breraholdings.com

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FAQ

What is Brera Holdings' (BREA) ownership stake in S.S. Juve Stabia?

Brera Holdings owns 52% of S.S. Juve Stabia, known as 'The Second Team of Naples'.

How much did S.S. Juve Stabia's market value increase in the 2024-25 season?

S.S. Juve Stabia's market value increased by 245%, from $9.3 million to $32 million during the 2024-25 season.

How many family offices participated in Brera Holdings' Series A Preferred Offering?

Eight prominent family offices participated in Brera Holdings' recent Series A Preferred Offering.

What is the total value of assets controlled by family offices worldwide according to FON Media?

According to FON Media, family offices control approximately $5.9 trillion in assets worldwide.

What is Brera Holdings' (BREA) business strategy?

Brera Holdings is an Ireland-based international holding company focused on expanding its global portfolio of men's and women's football clubs through a multi-club ownership (MCO) strategy.
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