Dutch Bros® CPG Products Expand to More Stores and Online

Rhea-AI Summary

Dutch Bros (NYSE: BROS) expanded its consumer packaged goods (CPG) assortment, rolling Dutch Bros at home products into broader retail and ecommerce channels on Feb. 10, 2026. The lineup, made with Trilliant Food & Nutrition, includes ground coffee, single-serve pods, creamers, and ready-to-drink iced lattes.

Availability now includes Amazon and select Walmart, H.E.B, and Albertsons stores with further grocery, mass and ecommerce expansion expected. A portion of CPG proceeds will support the Dutch Bros Foundation.

Positive

• Assortment available on Amazon and select Walmart, H.E.B, Albertsons
• Manufacturing partnership with Trilliant Food & Nutrition
• Portion of CPG proceeds dedicated to Dutch Bros Foundation

Negative

• None.

Key Figures

Dutch Bros locations: 1,081 shops Operating states: 24 states Product formats: 5 formats +2 more

5 metrics

Dutch Bros locations 1,081 shops Locations across 24 states as of September 30, 2025

Operating states 24 states Dutch Bros footprint as of September 30, 2025

Product formats 5 formats Dutch Bros at home: RTD lattes, RTD coffee, pods, ground, creamers

Founding year 1992 Dutch Bros founding in Grants Pass, Oregon

Trilliant founding year 1979 Trilliant Food & Nutrition founding date

Market Reality Check

Price: $56.85 Vol: Volume 6,550,743 is 21% a...

normal vol

$56.85 Last Close

Volume Volume 6,550,743 is 21% above the 20‑day average of 5,396,559. normal

Technical Price $56.85 is trading below the 200‑day MA at $61.74, after a 34.56% pullback from the 52‑week high.

Peers on Argus

BROS slipped 0.33% with elevated volume while key restaurant peers were mixed: s...

BROS slipped 0.33% with elevated volume while key restaurant peers were mixed: some down (e.g., TXRH -2.04%, DPZ -0.72%) and others up (e.g., DRI +0.79%, YUMC +0.47%, QSR +0.24%). This points to stock‑specific dynamics rather than a clear sector‑wide move.

Historical Context

4 past events · Latest: Jan 29 (Neutral)

Pattern 4 events

Date	Event	Sentiment	Move	Catalyst
Jan 29	Earnings call scheduling	Neutral	+0.1%	Announcement of upcoming Q4 and FY 2025 earnings call and webcast.
Jan 05	Leadership appointment	Positive	+5.2%	New Chief Shops Officer to lead field organization and shop operations.
Nov 05	Earnings results	Positive	-4.2%	Strong Q3 growth and raised 2025 guidance followed by next‑day share decline.
Oct 22	Earnings call scheduling	Neutral	-0.7%	Scheduled Q3 2025 results call with standard dial‑in and webcast details.

Pattern Detected

Operational and conference updates have generally led to modest moves, while strong earnings growth has not always translated into positive next‑day performance.

Recent Company History

Recent news for BROS has focused on operations, leadership, and financial performance. On Nov 5, 2025, the company reported strong Q3 growth and raised full‑year guidance, yet shares fell over the next session. Subsequent items were more routine: conference call announcements on Oct 22, 2025 and Jan 29, 2026 saw minimal price impact, while the Jan 5, 2026 appointment of a Chief Shops Officer coincided with a mid‑single‑digit gain. Today’s CPG expansion fits into this pattern of operational growth initiatives.

Market Pulse Summary

This announcement highlights Dutch Bros’ push beyond its 1,081 shops into consumer packaged goods, w...

Analysis

This announcement highlights Dutch Bros’ push beyond its 1,081 shops into consumer packaged goods, with at‑home products sold via Amazon and national grocers. It builds on a history of rapid expansion and prior strong revenue growth. Investors may monitor how CPG contributes alongside core drive‑thru operations, upcoming earnings on February 12, 2026, and any further insider activity, while noting the stock’s position below its 200‑day MA and mixed reactions to past positive news.

Key Terms

cpg, ready-to-drink

2 terms

cpg technical

"This is an ideal time for Dutch Bros to enter the CPG market, said Matt Knox"

Consumer packaged goods are everyday items people buy frequently and replace often, such as food, personal care products, and household cleaners. Investors watch CPG businesses because they tend to produce steady, repeatable sales and reveal how well a company keeps customers and controls costs; small shifts in consumer habits, pricing or supply chain costs can quickly affect revenue and profit. Think of a CPG company as a neighborhood store supplying staples—tiny changes in demand or cost ripple across its earnings.

ready-to-drink technical

"The collection features signature ground coffee, ready-to-drink iced lattes, creamers"

"Ready-to-drink" refers to beverages that are pre-made and bottled or canned, requiring no additional preparation before consumption. For investors, it signals a product category that offers convenience and quick consumption, often appealing to busy consumers. This ease of use can drive consistent sales and growth opportunities for companies producing these beverages.

AI-generated analysis. Not financial advice.

TEMPE, Ariz., Feb. 10, 2026 /PRNewswire/ -- Dutch Bros Inc. (NYSE: BROS) ("Dutch Bros"), one of the fastest-growing quick service beverage brands in the U.S., is bringing the flavors customers love to more places with its Dutch Bros at home assortment. After a gradual rollout, the lineup is now becoming available more broadly, giving customers even more ways to enjoy Dutch Bros.

Developed in partnership with Trilliant Food & Nutrition, LLC, a leading U.S. coffee manufacturer, the Dutch Bros at home assortment is now available through Amazon and select grocery and retail partners. The collection features signature ground coffee, ready-to-drink iced lattes, creamers, and single-serve coffee pods in shop-inspired flavors, including fan-favorites like the Golden Eagle^® and Annihilator^®.

"We've loved seeing the excitement around our Dutch Bros at home assortment, and we're thrilled to keep expanding availability," said Christine Barone, Chief Executive Officer and President of Dutch Bros. "It's a new way for customers to bring the flavors they love into more of their everyday moments."

"This is an ideal time for Dutch Bros to enter the CPG market," said Matt Knox, Vice President of Marketing at Trilliant Food & Nutrition. "The coffee category is primed for disruption, and we are pleased to partner with Dutch Bros to help drive that change."

This collection marks a bold new chapter in Dutch Bros' legacy of giving. By dedicating a portion of its CPG proceeds to the Dutch Bros Foundation^®, Dutch Bros is actively investing in the compelling futures of the communities it serves and the people who call them home.

Dutch Bros at home is available in five formats

• Single-serve ready-to-drink iced lattes
• Multi-serve ready-to-drink iced coffee and lattes
• Single-serve coffee pods
• Ground coffee
• Creamers

Where to find it

Dutch Bros' at home assortment is available now through Amazon and on shelves in select Walmart, H.E.B, and Albertsons locations nationwide. Expanded availability is expected to continue rolling out across additional grocery, mass, and ecommerce retailers.

For more information on the Dutch Bros at home assortment, visit: dutchbros.com/athome.

About Dutch Bros Coffee

Dutch Bros Inc. (NYSE: BROS) is a high-growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE.

Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros began with a double-head espresso machine and a pushcart in Grants Pass, Oregon. While espresso-based beverages are still at the core of what we do, Dutch Bros now offers a wide variety of unique, customizable cold and hot beverages that delight a broad array of customers. We believe Dutch Bros is more than just the products we serve—we are dedicated to making a massive difference in the lives of our employees, customers and communities. This combination of hand-crafted and high-quality beverages, our unique drive-thru experience and our community-driven, people-first culture has allowed us to successfully open new shops and continue to share the "Dutch Luv" at 1,081 locations across 24 states as of September 30, 2025.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook, X, and TikTok, and download the Dutch Bros app to earn points and score rewards!

Dutch Bros, our Windmill logo, Dutch Bros Rebel, and our other registered and common law trade names, trademarks and service marks are the property of Dutch Bros Inc. All other trademarks, trade names and service marks appearing in this press release are the property of their respective owners. Solely for convenience, the trademarks and trade names in this press release may be referred to without the ® and ™ symbols, but such references should not be construed as any indicator that their respective owners will not assert their rights thereto.

About Trilliant Food & Nutrition, LLC
Trilliant Food & Nutrition, LLC, along with its affiliate Horseshoe Beverage Company, LLC, is a leading beverage platform in the U.S. Their expansive portfolio features owned, licensed, private label and partner brands, supported by world-class R&D and state-of-the-art manufacturing capabilities to deliver superior beverage experiences. Founded in 1979, Trilliant Food & Nutrition began with a vision to democratize specialty coffee and make it accessible to all consumers. While their roots and passion for coffee remain central to their core business, Trilliant's offerings include a wide range of beverages, including nutrition-focused options like their brand Nurri™. What truly distinguishes Trilliant is their unwavering commitment to creating opportunities, inspiring possibilities, and empowering their partners (team members, customers, suppliers, and consumers) to achieve their aspirations. They believe that by investing in their network of partners, they can help contribute to a better world through beverages.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dutch-bros-cpg-products-expand-to-more-stores-and-online-302683218.html

SOURCE Dutch Bros Coffee

FAQ

What Dutch Bros at home products are now available and where can I buy them (BROS)?

The at home assortment includes ground coffee, single-serve pods, creamers, and ready-to-drink iced lattes. According to the company, products are available on Amazon and in select Walmart, H.E.B, and Albertsons locations, with expanded retail rollout planned.

Who manufactures Dutch Bros at home CPG products for BROS?

Dutch Bros partnered with Trilliant Food & Nutrition to produce the CPG lineup. According to the company, Trilliant provides manufacturing and R&D capabilities to deliver the branded ground coffee, pods, creamers, and ready-to-drink lattes.

Will Dutch Bros (BROS) donate part of at home product proceeds to charity?

Yes. Dutch Bros is dedicating a portion of CPG proceeds to the Dutch Bros Foundation. According to the company, proceeds will support community programs and initiatives in the markets the brand serves.

Is Dutch Bros at home available nationwide now for BROS investors and customers?

Not yet fully nationwide; availability is expanding. According to the company, the assortment is now on Amazon and in select national and regional retailers, with continued rollout across additional grocery, mass, and ecommerce partners.

How does the CPG launch affect Dutch Bros' business strategy and reach (BROS)?

The CPG launch extends the brand beyond drive-thru shops to retail and ecommerce channels. According to the company, this strategy aims to bring signature flavors into more everyday moments and broaden customer access to Dutch Bros products.