PIZZA HUT PARTNERS WITH BACKSTREET BOYS' NICK CARTER AND HOWIE DOROUGH TO CELEBRATE THE RETURN OF ITS ICONIC HEART-SHAPED PIZZA

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Pizza Hut (NYSE:YUM) partners with Backstreet Boys members Nick Carter and Howie Dorough to relaunch its seasonal Heart-Shaped Pizza for Valentine’s Day. The campaign features social spots inspired by “Shape of My Heart” and a limited-time offer: medium one-topping Heart-Shaped Pizzas starting at $11.99 through Feb. 22.

The promotion emphasizes shareable moments and limited availability; pricing, toppings, and participation may vary.

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Bringing Together Two Icons Famous for the Shape of their Hearts, Pizza Hut Drops "Shape of My Heart-Shaped Pizza" for Valentine's Day

PLANO, Texas, Feb. 10, 2026 /PRNewswire/ -- Pizza Hut® and the Backstreet Boys' Nick Carter and Howie Dorough team up to launch The Shape of My Heart-Shaped Pizza. Pizza Hut is making things official this Valentine's Day by partnering with Nick Carter and Howie Dorough from the Backstreet Boys, one of the most iconic and best-selling bands of all time, as the pizza brand looks to Feed Good Times and celebrate the return of its beloved Heart-Shaped Pizza. Just in time for the heart-filled holiday, the collaboration brings together two icons: two of the band's stars known for its heart-shaped love song and Pizza Hut, known for its heart-shaped pizza.

Backstreet Boys recently celebrated the 25^th anniversary of their chart-topping, 5-time Grammy-nominated album, Millennium, and continue to wow and inspire fans of all generations with their ongoing residency, "Into The Millenium" at SPHERE in Las Vegas. Pizza Hut teamed up with Backstreet Boys members (and heart throbs!) Nick Carter and Howie Dorough to create a series of social spots inspired by their hit Shape of My Heart. In The Shape of My Heart-Shaped Pizza campaign, as seen in one spot here, the duo stages a playful generational showdown – debating Millennial vs. Gen Z hand-heart gestures. The spot ends with both icons agreeing to follow their hearts and share a slice of Pizza Hut's Heart-Shaped Pizza. Photos of Carter and Dorough can be viewed here.

Now through February 22, fans can order their own medium one-topping Heart-Shaped Pizza for a limited time, with prices starting at $11.99.* Whether sharing during a cozy night in, planning a surprise for someone special, or even celebrating self-love, the Heart-Shaped Pizza is an easy (and delicious) way to spread more love on Valentine's Day – however you show the shape of your heart.

For more information on Pizza Hut's Heart-Shaped Pizza and to place an order this season, visit www.pizzahut.com/c/content/heart-shaped-pizza.

*Limited time offer. Medium 1 topping pizza available on hand tossed crust only. Pizza arrives uncut. Additional charge for extra toppings & cheese. Product availability, pricing, and participation may vary.

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/pizza-hut-partners-with-backstreet-boys-nick-carter-and-howie-dorough-to-celebrate-the-return-of-its-iconic-heart-shaped-pizza-302683925.html

SOURCE Pizza Hut

FAQ

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What is Pizza Hut announcing with the Heart-Shaped Pizza promotion (YUM) for Valentine’s Day 2026?

Pizza Hut is partnering with Backstreet Boys members Nick Carter and Howie Dorough to relaunch its Heart-Shaped Pizza as a limited-time Valentine’s offering. According to the company, the campaign includes social spots and sales of medium one-topping Heart-Shaped Pizzas starting at $11.99 through Feb. 22.

How long is Pizza Hut’s Heart-Shaped Pizza promotion available and what is the starting price (YUM)?

The Heart-Shaped Pizza is available now through February 22, 2026, as a limited-time offer. According to the company, medium one-topping Heart-Shaped Pizzas start at $11.99; availability, pricing, and participation may vary by location and extra toppings cost extra.

Which Backstreet Boys members are featured in Pizza Hut’s Heart-Shaped Pizza campaign (YUM)?

Pizza Hut features Nick Carter and Howie Dorough from Backstreet Boys in the campaign, starring in social spots themed around “Shape of My Heart.” According to the company, the duo appear in playful ads that end with them sharing a slice of the Heart-Shaped Pizza.

How can customers order Pizza Hut’s Heart-Shaped Pizza during the promotion (YUM)?

Customers can order the limited-time Heart-Shaped Pizza online via Pizza Hut’s website and participating stores. According to the company, visit www.pizzahut.com/c/content/heart-shaped-pizza to view offer details, order a medium one-topping Heart-Shaped Pizza, and confirm local availability.

What are the product details and restrictions for Pizza Hut’s Heart-Shaped Pizza offer (YUM)?

The medium Heart-Shaped Pizza is offered on hand-tossed crust as a one-topping item and arrives uncut. According to the company, extra toppings and cheese incur additional charges, and product availability, pricing, and participation may vary by location.