KFC® Reclaims Sundays with Weekly Digital Deals Designed for Comfort, Not Guilt

Rhea-AI Summary

KFC (NYSE:YUM) launched Sundays by KFC, a nationwide weekly digital deals program rolling out app- and web-exclusive offers every Sunday to promote comfort-focused eating without guilt. Initial offers run through early February and include a $5 off 6-piece deal (Jan 18), a $15 12-piece bucket (Jan 25), a $30 8-piece + 8 tenders feast (Feb 1) and a 20 wings for $20 game‑day pack (available starting Feb 2; promoted for Feb 8). Offers are available at participating restaurants; pricing, participation and availability may vary.

News Market Reaction

+0.49%

1 alert

+0.49% News Effect

On the day this news was published, YUM gained 0.49%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

New Year goal guilt: 58% Sunday indulgence: 28% Sunday cheat day: 27% +5 more

8 metrics

New Year goal guilt 58% Share of goal-setters who feel guilty breaking food goals

Sunday indulgence 28% More likely to bend food goal on Sundays

Sunday cheat day 27% Treat Sunday as a cheat day or reward

Survey sample 2,000 adults US adults surveyed Dec 22–29, 2025

Jan 18 deal $5 off 6-Piece Taste of KFC Deal on KFC.com/app

Jan 25 bucket $15 12-Piece Chicken Bucket digital Sunday offer

Feb 1 feast $30 8-Piece Chicken + 8 Tenders Feast Sunday offer

Game-day wings 20 for $20 20 wings + 4 dip cups football offer from Feb 2

Market Reality Check

Price: $153.53 Vol: Volume 1,409,033 is below...

normal vol

$153.53 Last Close

Volume Volume 1,409,033 is below 20-day average 1,907,418 (relative volume 0.74). normal

Technical Shares at 156.36 are trading above the 200-day MA of 147.47, near the 52-week high of 163.30.

Peers on Argus

YUM slipped 0.36% with mixed peer moves: QSR -0.43%, DRI -0.76%, CMG -0.87%, whi...

YUM slipped 0.36% with mixed peer moves: QSR -0.43%, DRI -0.76%, CMG -0.87%, while SBUX +0.97% and YUMC +0.08%. No momentum-clustered sector move detected.

Historical Context

5 past events · Latest: Jan 07 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 07	Pizza Hut campaign	Positive	-0.6%	Tom Brady-led Big New Yorker promotion at a national value price point.
Jan 06	KFC value lineup	Positive	+0.8%	Launch of $5 bowls, $10 Tuesdays and related January value offers.
Dec 18	KFC NYE promotion	Positive	+1.0%	BOGO 8-piece bucket NYE deal with premium pairing collaborators.
Dec 11	Pizza Hut value bundle	Positive	+2.9%	Big Dinner Box relaunch and multiple value offers tied to football.
Dec 10	Food trends report	Positive	+0.6%	Release of 2026 Food Trends Report using data from 62,000+ restaurants.

Pattern Detected

Promotional brand/marketing news has generally aligned with modest positive price reactions, with one recent divergence.

Recent Company History

Over the past two months, Yum! Brands has focused heavily on value-driven promotions and brand campaigns. KFC and Pizza Hut rolled out offers such as $10 Big New Yorker pizzas, $5 bowls, BOGO 8-piece buckets, and themed campaigns around football and New Year’s Eve. A broader 2026 Food Trends Report highlighted personalization and solo dining. Most of these marketing-focused announcements were followed by small positive moves between 0.59% and 2.94%, with only one event showing a mild negative reaction of -0.61%.

Market Pulse Summary

This announcement extends Yum’s recent focus on value and occasion-based marketing with “Sundays by ...

Analysis

This announcement extends Yum’s recent focus on value and occasion-based marketing with “Sundays by KFC,” a rotating slate of digital-only Sunday offers that include $15 buckets and $30 family feasts. It builds on earlier promotions like $5 bowls and themed campaigns tied to football and holidays. Investors monitoring the story may watch how these weekly digital deals drive app engagement, weekend traffic, and mix, alongside ongoing insider equity activity and prior modest post-news price reactions.

AI-generated analysis. Not financial advice.

The brand reshapes Sundays into an end-of-weekend moment worth anticipating, with rotating offers every week

PLANO, Texas, Jan. 14, 2026 /PRNewswire/ -- Blue Monday may mark the emotional low point of winter, but for many Americans, the pressure often starts the day before. As trends like "Sunday Reset" and "Sunday Scaries" shape how people approach the end of the week, Sunday was once the pause button, now it carries the weight of what's next. With the nationwide launch of "Sundays by KFC," KFC is reclaiming Sundays as a comfort-first ritual, giving fans a reason to look forward to the end of the weekend every Sunday.

First introduced as a one-day pop-up in New York City, "Sundays by KFC" is now expanding nationwide as a recurring, digital offer built for real life. Each Sunday, KFC will offer app-based deals designed for how fans wind down at home and close out the weekend on a high note. Throughout January and into February, those offers will range from smaller individual meals to shareable buckets made for families and football watch parties.

"We didn't want Sunday to feel like a cheat day," said Melissa Cash, KFC U.S. CMO. "We wanted it to feel intentional. 'Sundays by KFC' is about pairing real comfort with real value, without asking people to compromise or feel guilty about it."

That flexibility matters, especially as many Americans rethink rigid food rules at the start of the year. New data shows that of those who set New Year's food goals, 58%* say they feel guilty when they break them. At the same time, Sundays are already seen as a release: 28% say they are more likely to bend a food goal because Sundays are good for relaxing or indulging, while 27% say they treat Sunday as a "cheat day" or reward. Rather than fighting those cravings, "Sundays by KFC" embraces them, offering a satisfying way to end the week that doesn't ask people to choose between indulgence and value.

Upcoming "Sundays by KFC" offers include:

• January 18: $5 off a 6-Piece Taste of KFC Deal**
• January 25: $15 12-Piece Chicken Bucket***
• February 1: $30 8-Piece Chicken + 8 Tenders Feast****

And just in time for football's biggest night:

• February 8 20 Wings for $20 + 4 dip cups and choice of Hot & Spicy or Honey BBQ (HBBQ subject to local store availability).*****(Available starting 2/2 The shareable game day meal is perfect for watch parties, offering about 20% savings compared to purchasing items individually! .******

Sundays by KFC offers are available at participating KFC restaurants nationwide, with select deals available exclusively through the KFC app and the KFC website. Pricing and participation may vary. To stay up to date on offers and deals, visit KFC.com or download the KFC app.

*This online survey of 2000 US Adults (nationally representative on the basis of age, gender, and region) was conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 22nd and 29th December 2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.

** Only available on KFC.com or in the app for participating stores through the KFC Rewards account with online purchase of 6pc Taste of KFC Deal (before taxes, tips & fees). Must add eligible item to cart and redeem offer before completing order. Customer responsible for all taxes, tips and fees. Cannot be combined with other offers. No cash value. Non-transferrable. Limit 1 per account. Offer expires on 1/19/26 at 4:00 a.m. ET.

*** Only available on KFC.com or in the app for participating stores through the KFC Rewards account (before taxes, tips & fees). Must add eligible item to cart and redeem offer before completing order. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. Limit 1 per account. No cash value. Non-transferrable. Offer expires on 1/26/26 at 4:00 a.m. ET.

**** Only available on KFC.com or in the app for participating stores through the KFC Rewards account (before taxes, tips & fees). Must add eligible item to cart and redeem offer before completing order. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. Limit 1 per account. No cash value. Non-transferrable. Offer expires on 2/2/26 at 4:00 a.m. ET.

***** Only available on KFC.com or in the app for participating stores through the KFC Rewards account (before taxes, tips & fees). Offer must be redeemed prior to checkout. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. No cash value. Non-transferrable. Limit 1 per transaction.

****** Actual savings are approximately 19%.

About KFC
KFC Corporation, based in Plano, TX., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.

Media Contact:
kfcusmedia@yum.com

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SOURCE Kentucky Fried Chicken

FAQ

What is KFC's "Sundays by KFC" promotion and when did YUM launch it?

"Sundays by KFC" is a nationwide weekly digital-deals program; YUM launched it on Jan 14, 2026 with offers active each Sunday.

Which KFC app deals are scheduled for January and February 2026 under the YUM promotion?

Scheduled offers include Jan 18: $5 off 6-piece; Jan 25: $15 12-piece bucket; Feb 1: $30 8-piece + 8 tenders; Feb 8/available 2/2: 20 wings for $20.

Are Sundays by KFC offers available nationwide and where can YUM customers redeem them?

Offers are available at participating KFC restaurants nationwide and some deals are exclusive to the KFC app or KFC.com via a KFC Rewards account; participation and pricing may vary.

Does the KFC 20 wings for $20 offer include any extras and when is it available?

The 20 wings for $20 pack includes 4 dip cups and flavor choice (Hot & Spicy or Honey BBQ subject to local availability) and is available starting Feb 2, 2026 via app/online at participating locations.

Will the Sundays by KFC offers combine with other promotions or have limits?

Most offers cannot be combined with other promotions, have limits (typically 1 per account or transaction) and expire at specified dates/times shown in the offer terms.

What survey data did YUM cite to support the Sundays by KFC launch?

YUM cited an online OnePoll survey of 2,000 US adults (data collected Dec 22–29, 2025) showing 58% feel guilty when breaking New Year's food goals and ~27–28% treat Sunday as a cheat or relaxation day.