PIZZA HUT TEAMS UP WITH TOM BRADY TO KICK OFF "PIZZA BEFORE THE HUT" CAMPAIGN AND CELEBRATES PIZZA HUT'S BIGGEST PIZZA FOR THE BIGGEST GAMES, NOW $10

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Pizza Hut (NYSE:YUM) launched a national "Pizza Before the Hut" campaign on January 7, 2026 with Tom Brady to promote the Big New Yorker pizza priced at $10. The program rewards the first college or pro quarterback who says "Pizza" immediately before "Hut" on a live nationally televised or cable game by awarding a free post-season Big New Yorker pizza party for that city.

The multi-channel effort includes a national ad starring Tom Brady as a Pizza Hut delivery driver and runs across TV, digital, and social. The 16" Big New Yorker features 6 XL foldable slices, a New York–style crust, and is available for a limited time at participating locations; prices, participation, and availability may vary.

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Tom Brady has said "hut" more than any other quarterback on the field – and now he's continuing to say "hut" off the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say "pizza" immediately before "hut" during a nationally televised game

PLANO, Texas, Jan. 7, 2026 /PRNewswire/ -- Pizza Hut teams up with legendary quarterback, Tom Brady, to kick off a new "Pizza Before the Hut" campaign celebrating the debut of Pizza Hut's new $10 deal on its biggest pizza for the biggest games of the year. Available starting today, Pizza Hut is hooking fans up with an incredible  offer: the iconic 16" Big New Yorker pizza for just $10.

As the quarterback that has said "hut" more than any other quarterback on the field, Tom Brady is now taking that signature "hut" call OFF the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say "pizza" immediately before the "hut" during a game. The reward? Pizza Hut will hook that city up with a free Big New Yorker pizza party.

Here's how it works: The first college or professional quarterback to work a "Pizza" immediately before "Hut" into a live nationally broadcast or cable television game's  play call unlocks a reward of a free post-season Big New Yorker pizza party for their city. Fans can visit https://www.pizzahut.com/c/content/big-new-yorker for more details but the assignment is simple: rally your quarterback to slip in a "Pizza" immediately before the "Hut" during the game, and your city scores big. A Big New Yorker pizza party, that is.

This all comes to life in a new national ad campaign and global partnership featuring Tom Brady, who's traded in his playbook for a Pizza Hut delivery bag. In the spot, Brady leans into his signature call, finding a "second career" as a Pizza Hut delivery driver so he can keep saying "hut" off the field. The multi-channel campaign rolls out nationwide across TV, digital, and social platforms. You can view the spot HERE.

"'Hut!' is woven into the fabric of football – it's the sound that sets every play in motion. As we leaned into this unmistakable connection, we wanted to give that iconic call a Pizza Hut spin. When you launch the Big New Yorker for just $10, you've got to go big with everything around it: from partnering with the biggest name in football and the QB who has shouted 'hut' more than anyone, to a big challenge worthy of the moment with a big pizza party," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "No one does 'hut' like Tom Brady, and now we're having fun turning it into something only Pizza Hut could do."

Order Pizza Hut's biggest pizza, the Big New Yorker, now at a can't-miss $10 price for a limited time at participating locations nationwide just in time for the biggest games of the year. The 16" Big New Yorker features 6 XL slices so big you have to fold them with a fluffy, New York style crust seasoned with parmesan and oregano. Load it up with your favorite toppings like pepperoni, Italian sausage, mushrooms, onions and more.  

For more information about Pizza Hut and to explore the brand's offerings, visit www.pizzahut.com and follow the brand on social media on Facebook, X, Instagram, TikTok and YouTube.

*Prices, participation, and availability may vary. Includes Pepperoni Duo or CYO 1-topping. Additional charge for extra toppings (max 3) and extra cheese. Priced higher in some locations, including CA. Taxes, tip & delivery fees not included.  

About Pizza Hut® 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What is Pizza Hut announcing on January 7, 2026 with NYSE:YUM?

Pizza Hut announced the "Pizza Before the Hut" campaign with Tom Brady and a limited-time $10 Big New Yorker offer.

How does the "Pizza Before the Hut" challenge work for quarterbacks?

The first college or pro quarterback to say "Pizza" immediately before "Hut" on a live nationally televised or cable game wins a free post-season Big New Yorker pizza party for their city.

What are the details of the Big New Yorker pizza price and size?

The Big New Yorker is a 16" pizza with 6 XL foldable slices offered for a limited time at $10 at participating locations.

Where will Pizza Hut's Tom Brady ad campaign appear?

The campaign will run nationwide across TV, digital, and social channels.

Are there location or topping restrictions on the $10 Big New Yorker offer?

Yes. Prices, participation, and availability may vary; the $10 price includes certain toppings and extra charges may apply for additional toppings or cheese.

How can fans get full contest details for the Pizza Hut quarterback challenge?

Fans can find contest rules and details at pizzahut.com/c/content/big-new-yorker.