Brightstar Lottery Partners with Totalizator Sportowy to Deliver Premier Instant Ticket Games in Poland
Rhea-AI Summary
Brightstar Lottery (NYSE: BRSL) announced a contract with Poland's national lottery, Totalizator Sportowy, to supply Brightstar's full instant ticket content and innovations portfolio across Poland.
The agreement gives Totalizator Sportowy access to Brightstar's entire instant ticket catalogue and follows Brightstar's existing global footprint: serving nearly 90 lottery customers on six continents and acting as primary technology provider to 26 of 46 U.S. lottery jurisdictions and 8 of the world’s 10 largest lotteries. Brightstar said the partnership leverages its Polish-market knowledge to deliver premier instant ticket experiences for players.
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News Market Reaction 1 Alert
On the day this news was published, BRSL declined 2.06%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves, from -4.4% (SBET) to +1.09% (SGHC), while BRSL was down 0.56% pre-news, suggesting this Poland contract is stock-specific rather than part of a broad gambling-sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 18 | Long-term lottery contract | Positive | +2.4% | 19-year Lotterywest agreement for systems, terminals, and digital products. |
| Dec 10 | Game launch | Positive | +1.4% | Cash Pop game launch with Pennsylvania Lottery, expanding U.S. footprint. |
| Dec 03 | Debt refinancing pricing | Positive | -1.6% | Pricing of $750M 5.750% senior secured notes due 2033 to redeem 2027 notes. |
| Dec 02 | Debt offering launch | Positive | -2.0% | Announcement of benchmark senior secured notes due 2033 to refinance 2027 debt. |
| Dec 01 | Brand licensing deal | Positive | +0.1% | Five-year exclusive Rubik’s omnichannel lottery licensing agreement worldwide. |
Recent commercial wins and product launches have generally seen modest positive price reactions, while capital-structure actions around debt have coincided with short-term weakness.
Over the last two months, Brightstar has combined commercial expansion with active balance sheet management. It secured a five-year Rubik’s omnichannel licensing deal, launched its patented Cash Pop game in Pennsylvania (the 17th U.S. state), and won a 19-year Lotterywest agreement in Western Australia. In parallel, it announced and priced new senior secured notes due 2033 to refinance existing 2027 debt. Today’s Poland instant-ticket partnership continues the theme of deepening long-term lottery relationships across multiple jurisdictions.
Market Pulse Summary
This announcement adds another national lottery relationship to Brightstar’s portfolio, extending instant-ticket content for Poland’s Totalizator Sportowy and leveraging a platform that already serves nearly 90 lottery customers across 6 continents. In context with recent multi‑year contracts and branded game launches, it underscores a strategy of deep, long-term lottery partnerships. Investors may watch how such deals affect revenue mix, contract duration profile, and geographic concentration over coming quarters.
AI-generated analysis. Not financial advice.
"Brightstar's longstanding partnership with Totalizator Sportowy and knowledge of the Polish market enables us to collaborate on world-class instant ticket games we believe will meet and exceed the expectations of its players," said Marco Tasso, Brightstar Chief Operating Officer of Italian and International Lottery Operations. "We look forward to continuing to provide premier experiences to lottery players throughout
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the
For more information, visit us at brightstarlottery.com or follow along on LinkedIn.
About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players, and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.
Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
© 2025 Brightstar Lottery PLC
The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.
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SOURCE Brightstar Lottery PLC
FAQ
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