Rokt Strengthens Its Board and Advisory Group with Appointment of Veteran Financial Leaders

Rhea-AI Summary

Rokt (BRZE) announced two senior finance appointments effective Nov 15, 2025: David Obstler, CFO of Datadog, joins the board and will chair the audit committee, and Matt Briers, former CFO of Wise, joins as board advisor and observer.

The company said both executives bring financial, operational and governance expertise to help prepare Rokt for a potential IPO. Rokt reported 2024 revenue of $600 million, up >40% year-over-year, and expects its network to power 7.5 billion transactions in 2025. Recent deals and acquisitions named include partnerships with Ulta Beauty, Albertsons, Macy's and acquisitions of Canal, mParticle and Aftersell.

Positive

• Revenue +40% YoY to $600 million in 2024
• 7.5 billion transactions expected in 2025
• Board strengthening: Datadog CFO joins as audit chair; former Wise CFO joins as advisor

Negative

• None.

Insights

Corporate governance & IPO readiness analyst

Seasoned public-company finance leaders join Rokt to strengthen audit oversight and readiness for a potential IPO.

Rokt adds David Obstler to its board as audit committee chair and names Matt Briers a board advisor and audit committee observer, effective Nov. 15, 2025. These moves place experienced public‑company finance operators into governance roles while the company cites growth to $600 million in 2024 and an operational scale of more than 7.5 billion transactions in 2025. Audit leadership now aligns with the company’s stated aim of preparing for a potential IPO.

Key dependencies and risks include execution of public‑company controls and the board’s ability to standardize financial reporting and governance to public standards; these are necessary but not sufficient for a successful listing. Oversight will hinge on the audit committee chair’s priorities and the company’s integration of recent acquisitions and announced partnerships.

Concrete items to watch near term: formal IPO steps or filings, the audit committee’s statements or pre‑IPO governance changes, and updates to revenue, margin, or control metrics versus the cited $600 million and 40% growth in 2024. Expect material governance signals over the next several quarters as readiness work continues.

Datadog CFO David Obstler named to board of directors and former Wise CFO Matt Briers appointed board advisor and observer as company prepares for potential IPO

NEW YORK, Nov. 10, 2025 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer, today announced key additions to its board of directors and advisory group, effective Nov. 15. David Obstler, Chief Financial Officer of Datadog (NASDAQ: DDOG), joins the Rokt board and will chair the audit committee. Matt Briers, former Chief Financial Officer of Wise (LON: WISE), joins as a board advisor and observer of both the board and its audit committee.

Both executives bring deep financial, operational, and governance expertise that will help guide Rokt through its next phase of growth and readiness for a potential IPO. These appointments reflect Rokt's continued focus on building a board and governance structure aligned with the standards of leading public technology companies.

"David and Matt are exceptional leaders with proven track records guiding companies through transformation, scale, and public-market success," said Bruce Buchanan, CEO of Rokt. "We're thrilled to welcome them to Rokt and are confident we'll benefit from their extensive finance and corporate governance expertise as we continue to accelerate our global growth."

David is Chief Financial Officer of Datadog and has served as a board advisor to Rokt since 2021. He has three decades of operational finance experience, with over two decades focused on technology companies. Prior to Datadog, Obstler served as CFO of several public and privately held companies, including TravelClick, MSCI Inc., and Risk Metrics Group, as well as investment banking positions at JPMorgan, Lehman Brothers and Goldman Sachs. He is currently the Chair of the Audit Committee of Braze, Inc. (NASDAQ:BRZE). and serves on the board of a number of private technology companies. Obstler holds a BA from Yale University and an MBA from Harvard Business School.

"I've had the opportunity to support Rokt in a board advisory role over the past four years as it has achieved remarkable levels of success,"said Obstler. "I'm now honored to join the board of directors and help the company prepare for its next exciting phase of growth."

Matt served as CFO of Wise from 2015 to 2024, guiding the company through rapid global expansion and its successful direct listing on the London Stock Exchange. Prior to joining Wise, he held senior finance and strategy roles at Google, Lloyds Banking Group, Bain & Company and Capital One. Matt is currently on the Board of Qonto, one of Europe's leading FinTechs, in Paris, and holds advisory roles with a range of fast growing technology businesses. He holds a Master's Degree in Engineering from the University of Oxford.

"Rokt's ability to use technology and data science to create real customer value sets it apart in a crowded marketplace," said Briers. "I'm excited to partner with Bruce and the leadership team to help support the company's financial and operational success as it continues to scale globally."

Rokt's trusted, scaled network will power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million.

This news follows Rokt's recent announcements of partnerships with Ulta Beauty, Albertsons, and Macy's and its recent acquisitions of Canal, mParticle and Aftersell.

About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, Uber, Hulu, Staples, Albertsons, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. The company recently acquired Canal, mParticle and Aftersell. To learn more, visit Rokt.com.

Media Contact:
Tarana Mehta - VP Marketing
tarana.mehta@rokt.com

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SOURCE ROKT Pte. Ltd.

FAQ

Who joined Rokt's board and advisory group on Nov 15, 2025 (BRZE)?

David Obstler joined the board as audit chair and Matt Briers joined as board advisor and observer.

What did Rokt report for 2024 revenue in the Nov 10, 2025 announcement (BRZE)?

Rokt reported $600 million in 2024 revenue, a >40% year-over-year increase.

How will the David Obstler appointment affect Rokt's governance (BRZE)?

Obstler will chair the audit committee, strengthening finance and governance oversight ahead of a potential IPO.

What transactions and targets did Rokt cite for 2025 in the Nov 10, 2025 release (BRZE)?

Rokt expects its network to power more than 7.5 billion transactions in 2025.

Did Rokt disclose recent partnerships or acquisitions in the Nov 10, 2025 release (BRZE)?

Yes — partnerships with Ulta Beauty, Albertsons, Macy's and acquisitions of Canal, mParticle, Aftersell were noted.

Are the board appointments tied to a near-term IPO for Rokt (BRZE)?

The company said the hires support preparation for a potential IPO, but no IPO date or binding timeline was provided.