Byrna Technologies Inc Stock Price, News & Analysis

Byrna Technologies (Nasdaq: BYRN) was named #10 on Forbes' America’s Most Successful Small-Cap Companies list on Nov. 12, 2025.

Forbes' ranking cited factors including earnings growth, sales growth, return on equity, and total stock return. Byrna reported 35% year-over-year revenue growth in its fiscal third quarter and said momentum is driven by expanding e-commerce and dealer channels plus new distribution partnerships.

The company emphasized its innovation pipeline and growing consumer awareness as supporting its plan to extend leadership in less-lethal personal safety into 2026.

Byrna Technologies (Nasdaq: BYRN) said Newsweek highlighted rising national demand for less-lethal protection as churches and schools seek alternatives to deadly force. The company noted traction with houses of worship and educational institutions and cited partnerships with training organizations Krisis and USCCA. Byrna's national training team is conducting multi-day instruction at a major church security conference focused on situational awareness, de-escalation, and less-lethal response tactics.

The company listed partnerships with several public schools, colleges, and houses of worship and emphasized its mission to provide defense options that reduce reliance on lethal force.

Byrna Technologies (Nasdaq: BYRN) was the exclusive non-lethal device used in a national study by Harvard, Stanford, and Harvard Business School released Oct 8, 2025. The randomized study surveyed ~6,000 U.S. adults (ages 18-64) and found that exposure to Byrna's SD significantly increased willingness to pay for non-lethal devices, openness to substituting them for lethal firearms, and support for policies favoring less-lethal options.

Key metrics: 43% of respondents preferred a device that incapacitates rather than kills; only 21% of firearm owners had heard of Byrna, indicating awareness upside.

Byrna Technologies (Nasdaq: BYRN) reported fiscal Q3 2025 results for the quarter ended August 31, 2025. Net revenue rose 35% year‑over‑year to $28.2M. Gross profit was $16.9M (60% margin); net income was $2.2M versus $1.0M a year earlier. Adjusted EBITDA increased to $3.7M from $1.9M. Cash and marketable securities totaled $9.0M at Aug 31, 2025; inventory was $34.1M and accounts receivable $8.9M as of that date. The company expanded retail distribution to >1,000 stores, launched ByrnaCare™, added AI advertising that lifted daily web sessions to ~58,000 in Sept, and reiterated fiscal 2025 revenue growth guidance of 35–40%.

Byrna Technologies (NASDAQ:BYRN), a personal defense technology company focused on less-lethal security solutions, has scheduled its fiscal third quarter 2025 earnings conference call for Thursday, October 9, 2025, at 9:00 a.m. ET.

The company will release its financial results for the quarter ended August 31, 2025, via press release before the call. Management will host a presentation followed by a Q&A session. The call will be accessible through both toll-free and international dial-in numbers, and a live webcast will be available through the company's investor relations website.

Byrna Technologies (Nasdaq: BYRN), a personal defense technology company specializing in less-lethal security solutions, has announced two significant appointments to its Board of Directors. Adam Roth, former Nike Vice President of North America Marketing with a 25-year career, and TJ Kennedy, a veteran public safety technology executive, join the board to strengthen the company's expansion strategy.

Roth brings extensive global brand-building expertise from Nike, where he led iconic marketing campaigns and high-profile partnerships. Kennedy's experience includes serving as CEO of Wrap Technologies, expanding less-lethal device adoption to nearly 1,000 agencies in 59 countries, and leading FirstNet's $100 billion nationwide public safety broadband network serving over 30,000 agencies.

Byrna Technologies (NASDAQ:BYRN), a personal defense technology company, reported preliminary Q3 2025 revenue of $28.2 million, marking a 35% increase from $20.9 million in Q3 2024. The growth was driven by strong performance across all business segments, particularly in dealer and chain store sales.

The company experienced significant digital engagement growth, with Byrna.com sessions increasing 45% month-over-month from 36,000 in July to 52,000 in August. The online conversion rate improved by 57% in the final ten days of August, reaching 0.9%. Byrna's products are now available in over 1,000 chain store locations, positioning the company for potential record revenues in Q4 2025.

Byrna Technologies (Nasdaq: BYRN), a personal defense technology company, reported significant success with its new AI-driven advertising strategy. The company's website traffic surged to a record 50,000 daily sessions in early August 2025, marking a 50% increase from the previous average of 33,400 sessions.

The company's innovative "We Don't Sell Bananas" campaign, created using proprietary AI tools, has garnered over 66 million views and reduced customer acquisition costs to $0.53 per visitor, a 43% improvement from previous campaigns. The increased engagement has already translated into a 31% rise in Byrna.com sales during the first 21 days of August, with Amazon sessions growing 75% compared to the 2025 average.

Byrna Technologies (NASDAQ:BYRN), a personal defense technology company, reported strong sales performance across its e-commerce channels. The company achieved a 28% year-over-year increase in Amazon Prime Day sales and an 18% rise in Byrna.com sales during July 4th promotions.

The company reported Q2 2025 revenue of $28.5 million and significant growth in its retail presence. Amazon's share of online sales grew from 12% in Q2 2023 to 34% in Q3 2025. Byrna's brick-and-mortar footprint is expected to expand from 289 locations to over 800 big-box locations by fiscal year-end 2025, representing a 177% increase in twelve months.