Future of Frozen Food 2024 Uncovers Hottest Frozen Food Trends Emerging for 2024

Rhea-AI Summary

Conagra Brands released the Future of Frozen Food 2024 report, identifying five key trends driving innovation and change in the U.S. frozen food department. The report leveraged sales data, in-home consumption behaviors, and social media trend predictors to identify trends such as global cuisine, the rise of breakfast foods, mini portions, kids' meals, and the influence of air fryers on food preparation.

Market Research Analyst

The evolution of consumer preferences towards globally inspired flavors and the impact of social media trends on food consumption are significant indicators of changing market dynamics. This shift suggests opportunities for frozen food manufacturers to diversify their product lines to cater to these emerging tastes. The rise in ethnic cuisine popularity could lead to increased demand for specific ingredients, impacting supply chains and potentially leading to strategic partnerships or acquisitions to secure ingredient sources.

Moreover, the growth in frozen breakfast foods reflects a broader trend towards convenience and time-saving options for consumers. This could incentivize companies to invest in R&D for breakfast products that align with health trends while maintaining taste and convenience. The data showing a $2.3 billion market for frozen breakfast sandwiches alone underscores the importance of this segment.

Nutrition Expert

The rising popularity of mini portions and snacking culture aligns with a growing consumer focus on portion control and healthier eating habits. While this trend offers a platform for innovation in product development, it also raises questions about the nutritional value of these offerings. Food producers must balance flavor and health to satisfy consumer demands without compromising nutritional integrity. The significant internet search volume for recipes indicates a consumer base that is engaged and actively seeking new options, which could lead to a more dynamic competitive landscape.

Appliance Industry Analyst

The substantial increase in air fryer ownership and the consequent adaptation of frozen food products to include air-frying instructions reflect a symbiotic relationship between appliance manufacturers and frozen food producers. As kitchen appliance trends evolve, there's potential for cross-promotional marketing strategies and product bundling. The 90% jump in frozen foods with air-frying instructions over four years suggests that companies are already responding to this consumer behavior shift. This trend could influence future appliance design, packaging and marketing efforts, potentially leading to a new wave of innovation in kitchen technology.

Comprehensive sales, social media, and search data point to five key trends driving innovation and change across the U.S. frozen food department.

CHICAGO, Jan. 25, 2024 /PRNewswire/ -- Globally inspired flavors, evolving use of kitchen appliances, and a surge in breakfast foods are just some of the emerging trends identified in Future of Frozen Food 2024, the inaugural, comprehensive, data-driven report from Conagra Brands that examined how the $78 billion¹ United States (U.S.) frozen food market may evolve in 2024.   

Future of Frozen Food 2024 leveraged Conagra Brands' demand science expertise, combined with robust sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends^®, and in-depth social media trend predictors from Black Swan Data to identify five trends in the U.S. frozen food department.  

"The frozen food industry, which began with our own Clarence Birdseye over a century ago, will continue to evolve with product innovation, flavor experimentation and changes to how and when people want to enjoy frozen food," said Bob Nolan, senior vice president of demand science at Conagra Brands. "Unlike conventional consumer surveys or online polls, we leveraged our Demand Science team to dive deep into data and other insights, unearthing tastes and experiences for the year ahead."

2024 Emerging Trends:

A collection of sales data and insights on food consumption and preparation helped identify five trends driving frozen food innovation and growth in 2024, including:

• A Taste of Global Cuisine: Historically, more conventional 'meat-and-potatoes' and fewer bold flavors shaped frozen food aisles. Today, consumers are being exposed to a broader set of global flavors and cuisines. Asian-inspired foods, such as Indian and Korean BBQ, are rapidly influencing food preferences¹, as well as global cuisine related social media trends in 2024.
  
  
• Frozen Foods Rising and Shining at Breakfast: The "most important meal of the day" is increasingly becoming a hot time of the day for frozen food consumption. Frozen croissant sandwiches, breakfast burritos and biscuit sandwiches are among the most popular items driving growth. Frozen breakfast sandwiches alone now account for $2.3 billion¹ in sales. Time savings, variety, and both indulgent and healthy morning-time options are driving growth.
  
  
• Big Appetites for Bites and Mini Portions: Small in size but big on flavor, this frozen space has surged thanks to growing options which mirror increased snacking culture. Food producers are promoting bites and minis for portion control, healthier options, and quick satisfaction. In the past year alone recipes for bites and minis were included in more than three million internet searches².
  
  
• Fun and Convenient Kids Meals: Frozen foods that kids enjoy and are easy for parents to prepare have seen significant growth. Kid-friendly frozen food now generates more than $248 million in annual sales, up 122% over the past four years¹. Beyond convenience, taste and growing variety, families leverage frozen foods to help control food budgets and reduce food waste.
  
  
• The Air Fryer's Influence on Food Prep: The report notes air fryer ownership has jumped 27 points since 2020.³ As a result, the number of frozen foods with air-frying instructions has jumped 90% in the past four years.¹ Air-fryer preparation often saves time, can be a healthier food prep option and emits less heat for year-round cooking.

"Americans increasingly want new, exciting and unique frozen food flavors," said Nolan, "These trends point to the vast possibilities for continued innovations."

US Frozen Food Snapshot 
The U.S. is by far the world's largest frozen food marketplace.⁴ Eight in 10 Americans choose frozen food at least once weekly, and most consume them about four times each week.⁵ More than half of Americans have frozen food on hand, especially vegetables, and nearly half now own at least one secondary freezer.³

The new report found that prepared foods (including meals, handhelds, and appetizers), desserts, and seafood are the three largest categories by dollar share. The report also examined some generational differences in frozen food preferences and habits, including those among Gen Z, Millennials, Boomers, Gen X, and "empty nesters" and senior couples.

About the Future of Frozen Food 2024 
The Future of Frozen Food 2024 is a first-of-its-kind report from Conagra, going beyond traditional consumer surveys and online polls and instead leveraging Conagra's cutting-edge demand science and insights expertise. The report includes robust sales data from NielsenIQ, Black Swan Data's analysis of 120 million+ social media conversations, as well as multiple other sources to identify key trends. Together, they shaped a comprehensive, data-driven look at the future of the nearly $78 billion U.S. frozen food department.¹ Report research and data spans the past four years, including the most recent NielsenIQ data through November 2023. Future of Frozen Food 2024 can be reviewed in its entirety on the Conagra Brands website.

¹ Conagra calculation based on data reported by NIQ through NielsenIQ Discover for the Frozen department for 52 weeks ending 12/02/23 for the Total US xAOC + Conv according to the NIQ standard product hierarchy. Copyright © 2024, Nielsen Consumer LLC.
² Similarweb U.S. search engine data (desktop + mobile search volume) through November 2023.
³ Circana, LLC, Kitchen Audit, 2020 and 2023.
⁴ Euromonitor International data as of 12/1/2023. Market sizing includes all frozen categories.
⁵ Circana, LLC, National Eating Trends: Sourced In-Home/Retail. Data for year ending October 2023

About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), with headquarters in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye^®, Duncan Hines^®, Healthy Choice^®, Marie Callender's^®, Reddi-wip^®, and Slim Jim^®, as well as emerging brands, including Angie's^® BOOMCHICKAPOP^®, Duke's^®, Earth Balance^®, Gardein^®, and Frontera^®, offer choices for every occasion. For more information, visit www.conagrabrands.com.

For all media inquiries, please contact media@congara.com

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SOURCE Conagra Brands, Inc.

FAQ

What are the emerging trends in the U.S. frozen food market according to the Future of Frozen Food 2024 report from Conagra Brands?

The emerging trends include a taste of global cuisine, rising popularity of breakfast foods, small portions and bites, convenient kids meals, and the influence of air fryers on food preparation.

What is the impact of air fryers on frozen food consumption?

Air fryer ownership has increased by 27 points since 2020, leading to a 90% increase in the number of frozen foods with air-frying instructions in the past four years. Air-fryer preparation is seen as a time-saving, healthier option that emits less heat for year-round cooking.

How is the frozen food department evolving in terms of global cuisine?

The frozen food department is experiencing a shift towards a broader set of global flavors and cuisines, with Asian-inspired foods such as Indian and Korean BBQ rapidly influencing food preferences and social media trends in 2024.

What are the popular items driving growth in the frozen food department?

Frozen croissant sandwiches, breakfast burritos, biscuit sandwiches, small portions, and kid-friendly meals are among the popular items driving growth in the frozen food department.

What is the current state of the U.S. frozen food market?

The U.S. is the world's largest frozen food marketplace, with eight in 10 Americans choosing frozen food at least once weekly, and most consuming them.