Snoopy and the Gang Take the Spotlight in New Duncan Hines and Swiss Miss Collection
Rhea-AI Summary
Conagra Brands (NYSE: CAG) announced a new partnership with Peanuts to launch a limited-edition collection of Duncan Hines baking mixes and Swiss Miss hot cocoa featuring Snoopy, Charlie Brown and other Peanuts characters, arriving in stores beginning August 2026.
The Duncan Hines Peanuts baking line includes themed blondie bars, cookies, Bundt cake, cupcakes, brownies and a snowball cookie kit, with suggested retail prices from $2.49 to $5.49 and availability through the 2026 holiday season. Swiss Miss adds Peanuts-branded cocoa gift sets, collectible tins, ornaments and seasonal peppermint cocoa, priced from $1.79 to $9.99, positioned as holiday gifts and stocking stuffers.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 04 | Leadership appointment | Positive | +0.6% | Appointed Amy Held to a newly created chief administrative officer role, effective September 14. |
| Jul 28 | Leadership restructuring | Positive | +1.3% | Reorganized business-unit reporting and announced COO retirement and role elimination. |
| Jul 15 | Dividend reduction | Negative | -0.4% | Reduced annualized dividend to $0.70 per share while targeting leverage progress. |
| Jul 15 | Fiscal 2026 earnings | Negative | -0.4% | Reported impairment-driven loss, lower fiscal sales, and reduced fiscal 2027 outlook. |
| Jun 24 | Product introductions | Positive | +1.3% | Launched new frozen, refrigerated, pantry, and snack products across multiple brands. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The five selected events moved in the same direction as their assigned news sentiment, with no divergence recorded.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Whimsical Cake Mixes, Hot Cocoa Featuring Peanuts Characters Arriving This Month
"Peanuts, Duncan Hines and Swiss Miss all share the ability to connect with generations of fans," said Erik Sword, VP/GM, Conagra Brands. "We're excited for our great brands to partner with Peanuts to feature the timeless charm of Snoopy, Charlie Brown and friends. Whether you're baking with family or enjoying a cozy cocoa break, these new offerings will deliver warm treats and warm smiles."
"Peanuts is synonymous with the holiday season bringing friends and families together for over 75 years," said Scott Shillet, VP Global Licensing, Hardlines, Peanuts. "We are thrilled to continue that tradition with these new Duncan Hines and Swiss Miss collections, which are sure to bring joy to Peanuts fans of all ages while they indulge in some holiday treats."
Duncan Hines Bakes Up Joy with Snoopy and Friends
Beginning this month, Duncan Hines is introducing a lineup of limited-edition baking mixes and kits that bring the playful personalities of the Peanuts gang to the baking aisle.
The collection includes:
- Charlie Brown-ie Blondie Bar Mix: Bake up a unique blondie bar treat with a baking mix inspired by Charlie Brown's signature zig-zag yellow shirt pattern
- Snoopy Crinkle Cookie Mix: When life crumbles, make a cookie! This new Snoopy cookie mix will be a fan favorite among chocolate lovers of all ages
- Great Pumpkin Bundt Cake & Glaze Mix: Celebrate the Great Pumpkin this Halloween with a pumpkin-flavored Bundt® cake with orange-colored glaze
- Snoopy Skate Yellow Cupcake Mix: As winter arrives, skate into the season with this delicious yellow cupcake mix. White frosting and blue snowflake sprinkles provide the perfect seasonal touches
- Peppermint Patty Brownie Mix: Who better to be featured in a peppermint-flavored brownie mix than Peppermint Patty herself? For added holiday fun, top your brownies with your own crushed candy cane pieces
- Snowball Cookie Kit: Take aim with the Lucy snowball cookies. Bake up 24 cookies covered in powdered sugar for the perfect seasonal sweet treat
The Duncan Hines Peanuts baking collection will be available in stores throughout the end of the holiday season, with new seasonal offerings arriving in 2027. Suggested retail prices range from
Swiss Miss Brings Peanuts Charm to Every Cocoa Moment
Swiss Miss is joining the fun with a collection of Peanuts-inspired hot cocoa gifts and collectible items created for fans of all ages. Arriving this month, the assortment pairs the comforting, indulgent taste of Swiss Miss hot cocoa with classic Peanuts designs. During the holidays, the Swiss Miss collection makes an ideal stocking stuffer or housewarming gift.
The collection includes:
- 4-Pack Hot Cocoa Box Set featuring assorted flavors: This giftable four box set includes a box of milk chocolate-flavored hot cocoa featuring Charlie Brown and Snoopy; hot cocoa with marshmallows featuring Linus; peppermint-flavored hot cocoa featuring Peppermint Patty; and dark chocolate-flavored hot cocoa featuring Lucy and Snoopy. Each box contains four envelopes of Swiss Miss hot cocoa. The suggested retail price is
.$9.99 - Collectible Milk Chocolate Hot Cocoa Tin: Four envelopes of milk chocolate-flavored hot cocoa featuring Charlie Brown and Snoopy are also available in a collectible tin canister that makes a thoughtful holiday gift. The tins have a suggested retail price of
.$5.99 - Hot Cocoa Ornaments: Featuring one envelope of either the Charlie Brown and Snoopy-themed milk chocolate mix, or the Linus adorned mix with marshmallows, these single-serve Swiss Miss treats are perfect for hanging on the tree. The suggested retail price is
.$1.79 - Swiss Miss Peppermint: A popular seasonal offering, the Swiss Miss Peppermint-flavored hot cocoa six-pack also returns for the holidays with special Peanuts-themed packaging. A carton has a suggested retail price of
.$3.29
For more information on all the sweet and indulgent treats available from Duncan Hines and Swiss Miss, visit duncanhines.com and swissmiss.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of
Headquartered in
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is
Snoopy and Peanuts characters used with permission. © 2026 Peanuts Worldwide LLC
Bundt® is a registered trademark of Northland Aluminum Products, Inc. d/b/a Nordic Ware, Minneapolis MN
For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549-5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.