Carrier Unveils Bold New Brand Identity, Purpose and Tagline, Marking a New Era of Global Leadership

Rhea-AI Summary

Carrier Global Corporation (NYSE: CARR) has unveiled a comprehensive brand transformation, introducing a new brand identity and purpose statement: 'Enhancing the lives we live and the world we share.' The company launched a new tagline 'For the World We Share' while retaining its iconic blue oval logo. The rebranding includes a modern visual identity with a contemporary color palette, supported by a new advertising campaign across national media and streaming platforms. This transformation reflects Carrier's evolution into a higher-growth, higher-value company focused on intelligent climate and energy solutions. The campaign will showcase the company's global impact through human-centric stories highlighting sustainability and innovation, demonstrating how Carrier's solutions improve lives and shape a more sustainable future.

PALM BEACH GARDENS, Fla., June 9, 2025 /PRNewswire/ -- Carrier Global Corporation (NYSE: CARR), global leader in intelligent climate and energy solutions, today announced the launch of a bold new brand identity and a powerful purpose statement: "Enhancing the lives we live and the world we share." This brand evolution reflects Carrier's strategic transformation and commitment to driving sustainable growth, innovation and global impact.

"Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today," said David Gitlin, Chairman and CEO, Carrier. "For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives. United by purpose, driven by vision and empowered by a bold brand identity, Carrier is entering a new era of global leadership in intelligent climate and energy solutions."

A Brand Evolution Rooted in Purpose
At the heart of this evolution is Carrier's new tagline, "For the World We Share." These words capture Carrier's shared commitment to help shape a better world and its role in delivering solutions that improve the spaces where we live and work.

"Carrier's brand transformation marks a bold new chapter — one that reflects a dynamic, forward-thinking and purpose-driven company relentlessly focused on innovation, sustainability and customer-driven solutions," said Milena Oliveira, Senior Vice President and Chief Marketing & Communications Officer at Carrier. "'For the World We Share' is more than a tagline. It expresses our deep commitment to lead with purpose, enhance lives and help shape a more sustainable future for generations to come."

A Bold New Brand Identity
Carrier is unveiling a reimagined brand identity that embodies its strategic direction and signals evolution — modernizing how the brand looks, sounds and connects with the world. As part of this transformation, Carrier is introducing a new visual identity featuring a warm, contemporary color palette that symbolizes innovation, optimism and progress. While the iconic Carrier blue oval logo remains unchanged — a trusted emblem of industry leadership for more than a century — the updated look reinforces Carrier's forward momentum and focus on the future of climate and energy innovation.

Bringing Carrier's Brand to Life
Carrier is launching a new advertising campaign to bring its brand transformation to life. Aligned with the new purpose and tagline, it showcases the company's global impact through emotionally driven, human-centric real-world stories, focusing on sustainability and innovation. The campaign spans high-profile national media channels and major streaming platforms, featuring compelling storytelling that highlights how Carrier's intelligent solutions are improving lives and shaping a more sustainable future. It is also amplified through targeted digital advertising and Carrier's owned channels.

To learn more about Carrier's brand transformation and campaign — and explore its innovative climate and energy solutions, visit worldweshare.carrier.com.

Carrier. For the World We Share.

About Carrier
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure the safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

Carrier. For the World We Share.

Contact:	Media Inquiries
	Jason Shockley
	561-542-0207
	Jason.Shockley@Carrier.com

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SOURCE Carrier Global Corporation

FAQ

What is Carrier's new brand purpose statement and tagline in 2025?

Carrier's new purpose statement is 'Enhancing the lives we live and the world we share' and the new tagline is 'For the World We Share.'

Is Carrier (CARR) changing its iconic blue oval logo in the 2025 rebranding?

No, Carrier is retaining its iconic blue oval logo while updating other visual elements with a new contemporary color palette.

What changes are included in Carrier's 2025 brand transformation?

The transformation includes a new purpose statement, tagline, visual identity with contemporary colors, and a new advertising campaign across national media and streaming platforms focusing on sustainability and innovation.

How is Carrier (CARR) implementing its new brand campaign in 2025?

Carrier is launching an advertising campaign across high-profile national media channels and major streaming platforms, featuring human-centric stories that showcase their global impact through digital advertising and owned channels.