FreeCast Targets the Multi-Billion Dollar U.S. Local Advertising Market with a Unified Platform Across 210 Television Markets

Key Terms

designated market areas technical

Designated market areas (DMAs) are geographic regions that group households by their primary television and media viewing patterns, used to measure audience size and reach. Investors use DMAs to gauge how widely a company’s advertising, product promotions, or media exposure will be seen in particular regions—like using postal delivery zones to estimate how many people a flyer will reach—helping assess regional market strength and revenue potential.

gaap financial

GAAP, or Generally Accepted Accounting Principles, are a set of standardized rules and guidelines that companies follow when preparing their financial statements. They ensure consistency, transparency, and comparability across different companies, making it easier for investors to understand and compare financial information accurately. This helps investors make informed decisions based on trustworthy and uniform financial reports.

connected television technical

Connected television is a TV or a device attached to a TV that uses the internet to stream video and display ads instead of relying only on traditional broadcast or cable signals. It matters to investors because viewing and advertising increasingly move to these internet-connected screens, which changes how audiences are measured, how ads are bought and priced, and which companies win or lose revenue—think of it as TV shifting from mail-order catalogs to real-time, targeted online shopping.

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ORLANDO, Fla.--(BUSINESS WIRE)-- FreeCast, Inc. (NASDAQ: CAST), a provider of streaming television and digital media platform solutions, today highlighted its expanding strategy to help local businesses and regional advertisers reach streaming audiences through a unified advertising platform spanning all 210 U.S. Designated Market Areas (DMAs).

Local businesses collectively invest tens of billions of dollars each year to reach consumers through broadcast television, cable, digital media, search, social media, and other localized advertising channels. While consumer viewing has rapidly shifted toward streaming, local advertising remains fragmented across dozens of streaming applications and platforms, making it increasingly difficult for businesses to efficiently reach audiences and evaluate campaign performance.

At the center of the ecosystem is Zer0Gap™, FreeCast's proprietary connected television advertising platform. Zer0Gap™ is designed to help advertisers transition from purchasing campaigns across numerous disconnected streaming applications to executing localized campaigns through an aggregated connected television environment. The platform is intended to support audience targeting, campaign management, and enhanced measurement capabilities as advertisers increasingly seek alternatives to declining legacy television audiences.

Based on internal operational metrics, platform transaction volume increased by more than 5,000% sequentially compared with Q3 2026. This metric is an operational measure and should not be viewed as a substitute for GAAP financial results, which remain subject to quarter-end closing and audit review.

Unlike traditional local television advertising, where campaign measurement has often been limited to estimated audience ratings, FreeCast believes connected television can provide advertisers with significantly richer campaign intelligence, including audience engagement, geographic performance, device usage, viewing behavior, attribution insights, and other operational analytics designed to improve advertising decision-making.

FreeCast believes the next generation of local television advertising requires more than additional streaming applications, it requires a unified platform capable of aggregating audiences, simplifying campaign execution, and providing advertisers with enhanced audience measurement across connected television.

To address this opportunity, FreeCast is rolling out FreeCast Cities, a localized streaming ecosystem across all 210 DMAs. Rather than creating another standalone streaming service, FreeCast Cities is designed to aggregate free streaming television, premium television services, local programming, subscription streaming, and connected television advertising into a single consumer destination for each local market.

"Local businesses are not reducing their need to reach local consumers, the way consumers watch television is what's changing," said William Mobley, FreeCast's Chief Executive Officer. "For decades, local advertisers could efficiently reach audiences through a handful of broadcast and cable channels. Today, those same viewers are dispersed across dozens of streaming services and devices. We believe the future belongs to platforms that aggregate audiences rather than fragment them."

In line with this strategy are FreeCast's expanding enterprise relationships, which broaden access to premium live television programming, and expand broadband connectivity into rural, hospitality, multifamily, municipal, and other underserved markets. Together, these relationships are intended to expand the potential reach of localized streaming audiences while providing enterprise partners with branded consumer entertainment platforms.

Important Cautions Regarding Forward-Looking Statements

All statements other than statements of historical facts included in this press release are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Generally, such forward-looking statements include statements regarding expectations, possible or assumed future actions, business strategies, events or results of operations, including statements regarding expectations or predictions or future financial or business performance or conditions and those statements that use forward-looking words such as “projected,” “expect,” “possibility” and “anticipate,” or similar expressions. The achievement or success of the matters covered by such forward-looking statements involve significant risks, uncertainties, and assumptions. Actual results could differ materially from current projections or implied results. The Company cautions that statements and assumptions made in this news release constitute forward-looking statements and make no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. The information set forth herein speaks only as of the date hereof. The Company and its management are under no obligation, and expressly disclaim any obligation, to update, alter or otherwise revise any forward-looking statements following the date of this news release, whether because of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260729538953/en/

pr@freecast.com
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http://freecast.com

Source: FreeCast, Inc.