Combined Insurance Expands Benefits Offering with Pet Insurance from Healthy Paws
Rhea-AI Summary
Combined Insurance (NYSE:CB), a Chubb company, has announced a strategic partnership with Healthy Paws to add pet insurance to its supplemental insurance portfolio. The new offering will be available through Combined U.S. and Chubb Workplace Benefits (CWB) operating brands, targeting both employers and individual consumers.
The pet insurance coverage includes accidents, illnesses, and emergency care for dogs and cats, featuring flexible reimbursement levels and deductible options. Key benefits include no maximum annual or lifetime payouts, quick reimbursements within two business days, and the ability to enroll anytime without waiting for open enrollment periods.
Positive
- Integration with employer-provided voluntary benefits programs enhances retention and workplace well-being
- No maximum annual or lifetime payout limits on pet insurance plans
- Fast reimbursement processing within two business days
- Flexible enrollment without annual enrollment period restrictions
Negative
- None.
Insights
Chubb expands into growing pet insurance market through Combined Insurance, potentially capturing incremental revenue in the competitive benefits space.
This strategic move by Chubb to integrate Healthy Paws pet insurance into Combined Insurance's portfolio represents a calculated expansion into the rapidly growing pet insurance market. The timing is opportune, as pet ownership surged during the pandemic and has remained elevated, creating sustained demand for related insurance products. The pet insurance sector has been experiencing double-digit growth rates, outpacing many traditional insurance segments.
The integration offers two distinct distribution channels: employer-sponsored voluntary benefits through Combined U.S. and Chubb Workplace Benefits (CWB), plus direct-to-consumer sales. This dual approach maximizes market penetration potential while leveraging existing infrastructure. For employers, adding pet coverage represents a relatively low-cost benefit enhancement that addresses the emerging priorities of today's workforce.
From a competitive standpoint, this positions Chubb more strongly against other insurers who have already entered the pet insurance space. The flexible enrollment feature (no waiting for open enrollment periods) and next-day coverage remove typical friction points in insurance adoption, potentially accelerating uptake. Additionally, the no-maximum-payout structure and rapid reimbursement timeline (two days) address common pain points in pet insurance.
While this expansion won't dramatically alter Chubb's financial picture immediately, it creates incremental revenue opportunities and strengthens their position in the increasingly important voluntary benefits space, where competition for employer relationships remains intense.
Partnership delivers pet coverage to meet rising demand from employers, employees and consumers
The new offering integrates seamlessly into employer-provided voluntary benefits programs, allowing businesses to offer a high-demand coverage option that enables employees to care for their pets while helping to enhance retention, loyalty and overall workplace well-being. Combined
"By adding pet insurance through Healthy Paws, we're offering employers and individuals access to meaningful, modern benefits to help reduce the financial impact of caring for families' pets," said Rich Williams, President of Combined. "Expanding our voluntary benefits suite gives our clients a valuable edge in today's competitive talent market backed by our global strength and reputation."
Healthy Paws, a Chubb Company, is a top-rated pet insurer offering coverage for dogs and cats that includes accidents, illnesses and emergency care. Plans feature flexible reimbursement levels and deductible options. Pet parents can enroll through the Healthy Paws online portal or mobile app for a convenient, user-friendly experience. Unlike many traditional benefit offerings, pet parents are able to sign up any time of the year without waiting for an open enrollment period, and coverage begins the next day.
Combined will offer pet insurance through its Combined
"Expanding access to pet insurance through Combined
Additional plan features include no maximum annual or lifetime payouts, streamlined mobile and web-based claim submissions, and reimbursements typically received within two business days.
For more information about Combined, visit www.combined.com. To learn more about Healthy Paws pet insurance, visit www.healthypawspetinsurance.com.
About Combined Insurance
Combined Insurance Company of America is a Chubb company and a leading provider of supplemental accident, health, disability, and life insurance products in the
* In New York, products are underwritten by Combined Life Insurance Company of
About Healthy Paws
Healthy Paws, a Chubb company, is a leading provider of pet health insurance in
About Chubb
Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide. Additional information can be found at: www.chubb.com.
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SOURCE Chubb