Cracker Barrel Reinforces Focus on Food and Guest Experience with Leadership and Organizational Structure Changes
Cracker Barrel (NASDAQ: CBRL) announced organizational and leadership changes on October 2, 2025 to sharpen focus on food and guest experience.
Key moves: Doug Hisel promoted to SVP, Store Operations overseeing Field Operations and Operations Services; the prior SVP Chief Restaurant and Retail Operations Officer role held by Cammie Spillyards-Schaefer was eliminated. Thomas Yun returns as VP, Menu Strategy & Innovation, replacing Matthew Banton. Heather Hager and Heather Gammon expand roles to absorb responsibilities of retiring Laura Daily, SVP Chief Merchant and Retail Supply Chain. The company ended its engagement with consultancy Prophet.
Cracker Barrel (NASDAQ: CBRL) ha annunciato cambiamenti organizzativi e di leadership il 2 ottobre 2025 per affinare l'attenzione sul cibo e sull'esperienza degli ospiti.
Messaggi chiave: Doug Hisel promosso a SVP, Store Operations che supervisiona le Operazioni sul campo e i Servizi Operativi; il ruolo precedente di SVP Chief Restaurant and Retail Operations Officer, detenuto da Cammie Spillyards-Schaefer, è stato eliminato. Thomas Yun torna come VP, Menu Strategy & Innovation, prendendo il posto di Matthew Banton. Heather Hager e Heather Gammon espandono i ruoli per assorbire le responsabilità della pensionanda Laura Daily, SVP Chief Merchant and Retail Supply Chain. L'azienda ha interrotto l'accordo con la società di consulenza Prophet.
Cracker Barrel (NASDAQ: CBRL) anunció cambios organizacionales y de liderazgo el 2 de octubre de 2025 para afinar el enfoque en la comida y la experiencia del cliente.
Movimientos clave: Doug Hisel promovido a SVP, Store Operations supervisando Operaciones de Campo y Servicios de Operaciones; el rol anterior de SVP Chief Restaurant and Retail Operations Officer ocupado por Cammie Spillyards-Schaefer fue eliminado. Thomas Yun regresa como VP, Menu Strategy & Innovation, reemplazando a Matthew Banton. Heather Hager y Heather Gammon expanden roles para absorber responsabilidades de la retirada Laura Daily, SVP Chief Merchant and Retail Supply Chain. La empresa terminó su relación con la consultora Prophet.
Cracker Barrel (NASDAQ: CBRL)은 2025년 10월 2일에 식품 및 고객 경험에 대한 집중을 강화하기 위한 조직 및 리더십 변화를 발표했습니다.
주요 조치: Doug Hisel이 SVP, Store Operations로 승진하여 현장 운영 및 운영 서비스 감독; Cammie Spillyards-Schaefer가 보유하던 전 SVP Chief Restaurant and Retail Operations Officer 역할은 폐지되었습니다. Thomas Yun이 VP, Menu Strategy & Innovation으로 돌아와 Matthew Banton를 대체합니다. Heather Hager와 Heather Gammon은 은퇴하는 Laura Daily의 책임을 흡수하기 위해 역할을 확장합니다. 회사는 컨설팅 회사 Prophet과의 계약을 종료했습니다.
Cracker Barrel (NASDAQ : CBRL) a annoncé des changements organisationnels et de direction le 2 octobre 2025 afin de renforcer l'accent sur l'alimentation et l'expérience client.
Points clés : Doug Hisel promu au SVP, Store Operations supervisant les Opérations sur le terrain et les Services opérationnels; le rôle précédent de SVP Chief Restaurant and Retail Operations Officer occupé par Cammie Spillyards-Schaefer a été supprimé. Thomas Yun revient en tant que VP, Menu Strategy & Innovation, remplaçant Matthew Banton. Heather Hager et Heather Gammon élargissent leurs rôles pour absorber les responsabilités de Laura Daily, retraitée, SVP Chief Merchant and Retail Supply Chain. L'entreprise a mis fin à son partenariat avec le cabinet de conseil Prophet.
Cracker Barrel (NASDAQ: CBRL) kündigte am 2. Oktober 2025 organisatorische und führungstechnische Veränderungen an, um den Fokus auf Essen und Gästeerlebnis zu schärfen.
Wichtige Schritte: Doug Hisel wird zum SVP, Store Operations befördert und beaufsichtigt Field Operations und Operations Services; die frühere Position des SVP Chief Restaurant and Retail Operations Officer, die von Cammie Spillyards-Schaefer gehalten wurde, wurde abgeschafft. Thomas Yun kehrt als VP, Menu Strategy & Innovation zurück und ersetzt Matthew Banton. Heather Hager und Heather Gammon erweitern ihre Rollen, um die Verantwortlichkeiten der in den Ruhestand gehenden Laura Daily, SVP Chief Merchant and Retail Supply Chain, zu übernehmen. Das Unternehmen beendete die Zusammenarbeit mit dem Beratungsunternehmen Prophet.
Cracker Barrel (ناسداك: CBRL) أعلنت تغييرات تنظيمية وقيادية في 2 أكتوبر 2025 لتعزيز التركيز على الطعام وتجربة الضيوف.
التحركات الرئيسية: ترقية دوغ هايزل إلى نائب الرئيس الأول للعمليات المتاجر مع الإشراف على العمليات الميدانية وخدمات العمليات؛ تم إلغاء دور نائب الرئيس الأول السابق مسؤول العمليات في المطاعم وتجزئة البيع بالتجزئة الذي شغله كامي سبيلاردز-شافر. يعود Thomas Yun كـ نائب الرئيس لاستراتيجية القائمة والابتكار، ليحل محل Matthew Banton. توسع Heather Hager وHeather Gammon أدوارهما لاستيعاب مسؤوليات Laura Daily المتقاعدة، نائب الرئيس الأول للتجارة واللوجستيات سلسلة التوريد للبيع بالتجزئة. أنهت الشركة التعاون مع شركة الاستشارات Prophet.
关键信息:Cracker Barrel(纳斯达克:CBRL)于2025年10月2日宣布了组织与领导层变动,以增强对餐饮和宾客体验的关注。
要点举措:将 Doug Hisel 晋升为 SVP, Store Operations,负责现场运营与运营服务;原 SVP Chief Restaurant and Retail Operations Officer 一职由 Cammie Spillyards-Schaefer 拿下并被取消;Thomas Yun 回归担任 VP, Menu Strategy & Innovation,接替 Matthew Banton;Heather Hager 与 Heather Gammon 扩大职责,以吸收退休的 Laura Daily(SVP Chief Merchant and Retail Supply Chain)的职责;公司终止与咨询公司 Prophet 的合作。
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"These changes to our organizational structure, along with new leadership appointments and promotions, mark a strategic step forward as we sharpen our focus on consistently craveable food and warm country hospitality," said Julie Masino, President and Chief Executive Officer of Cracker Barrel. "This transition reduces layers in the organization as we bring a hyperfocus on ensuring both every plate served and every interaction with our guests reflects the care and quality we stand for."
The updated organizational structure, which is also designed to streamline the leadership team and better support the field, includes the following leadership changes:
- Doug Hisel, previously VP, Field Operations, has been promoted to SVP, Store Operations, overseeing Field Operations and Operations Services. Mr. Hisel is an 18-year veteran of Cracker Barrel and brings a strong ability to balance operational excellence with a deep understanding of people and Cracker Barrel's processes and standards. Mr. Hisel started at the Company as an Associate Manager in
Indianapolis, IN in 2007 and has served in various other operations roles of increasing responsibility. As the Operations team is reorganized, the Company has restructured responsibilities and eliminated the role of SVP and Chief Restaurant and Retail Operations Officer previously held by Cammie Spillyards-Schaefer. - Thomas Yun is rejoining the Company as Vice President, Menu Strategy & Innovation, replacing Matthew Banton. Mr. Yun previously served in this role at Cracker Barrel from 2022 to 2024 and was responsible for developing some of the Company's most successful menu introductions of the past several years while overseeing and honoring classic favorites, including Cracker Barrel's Chicken and Rice, and Pot Roast. Mr. Yun brings significant experience in the restaurant industry, driving menu innovation strategy rooted in classic country dishes that deliver for the guest.
- Heather Hager, VP, Retail & Design, and Heather Gammon, VP, Demand Planning, are each taking on expanded roles and absorbing responsibilities of Laura Daily, SVP, Chief Merchant and Retail Supply Chain following her recently announced retirement.
"We are grateful to Laura for her leadership, including being a driving force behind the growth of our retail business during her tenure, and thank Cammie for the meaningful contributions and impact she made through her nearly a decade at the Company," added Masino. "On behalf of our entire team, we wish Laura and Cammie the best in their next chapters. I am looking forward to working closely with Doug, Heather, Heather, and Thomas in their new roles and being more directly connected with our field operations. We have already made some changes to our processes and there is more to come as we get ready to deliver a memorable holiday season for our guests. We are committed to ongoing improvements as we build on Cracker Barrel's legacy and honor the traditions that make this brand so special."
The Company also today confirmed that it is ending its engagement with Prophet, the global strategic and creative growth consultancy that advised Cracker Barrel on its previous brand refresh initiatives, including the logo and restaurant redesigns.
About Cracker Barrel Old Country Store®
Cracker Barrel Old Country Store, Inc. – rooted in a rich legacy of warmth, generosity, and tradition – is on a mission to bring the goodness of country hospitality to life. Since 1969, when the first store opened in Lebanon, Tenn., Cracker Barrel has been serving up abundant portions of craveable homestyle food and offering one-of-a-kind retail finds. With approximately 660 company-owned Cracker Barrel Old Country Store® locations in 43 states, and ownership of the fast-casual Maple Street Biscuit Company, the brand continues to honor its heritage while welcoming everyone with more than a meal. For more information, visit CrackerBarrel.com.
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SOURCE Cracker Barrel Old Country Store, Inc.