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Princess Cruises (NYSE: CCL) partnered with Mexico City’s Handshake Speakeasy—named North America’s Best Bar 2024–25—to create five exclusive cocktails debuting at sea on Nov 14, 2025.

Three cocktails will appear in the Crooners bar and two will be exclusive to The Sanctuary Collection, starting on Star Princess with rollout across the fleet of 17 ships in the following weeks. The collaboration includes a digital storytelling piece led by Princess global mixologist Rob Floyd and highlights Handshake’s award-winning mixology and flavor-lab approach.

Princess Cruises (NYSE: CCL) unveiled its largest Caribbean and Panama Canal program for the 2027-28 season, featuring 187 departures, 43 itineraries and visits to 31 destinations from five homeports beginning October 2027 through April 2028.

New elements include calls to Celebration Key starting November 1, 2026, Star Princess inaugural homeport season from Port Canaveral, a new Miami homeport, and expanded Panama Canal sailings with 22 departures from September 2027 through April 2028. Bookings are open; Celebration Key cabanas bookable from December 17, 2025.

Holland America Line (NYSE: CCL) announced an exclusive new tulip variety to celebrate its Dutch heritage and maritime traditions. The tulip will debut in April 2026 after bulbs planted this fall are expected to bloom, with an official naming ceremony at Keukenhof Gardens.

The first bulbs were ceremonially handed over at Keukenhof by Captain Jeroen Baijens and Nico Bleichrodt, vice president of international sales and marketing. Cultivated by Dutch growers, the flower will appear in select gardens and events as a living tribute to Holland America Line's origins in Rotterdam (founded 1873) and its hospitality traditions.

Princess Cruises (NYSE: CCL) will feature a floral replica of its new ship Star Princess in the Rose Parade on January 1, 2026, promoting the ship's 2026 maiden Alaska season. The float measures about 55 feet long by 21 feet high, uses more than 300,000 flowers, and depicts Alaskan scenes with animated wildlife.

Star Princess is a 177,800-ton, 4,300-guest Sphere-Class ship. Princess said the 2026 Alaska program features 8 ships, 180 departures, and 19 destinations, with weekly seven-day Inside Passage sailings from Seattle May 3–September 19, 2026.

Princess Cruises (NYSE:CCL) launched a limited-time "Blue Friday" sale beginning Nov 12, 2025 and ending at 11:59 p.m. PST on Dec 2, 2025. Early pre-sale savings run through Nov 24, 2025, followed by expanded Instant Savings from Nov 25–Dec 2, 2025.

Key promotions include instant savings up to $250 during the pre-sale, Instant Savings up to $800 Nov 25–Dec 2, 50% off cruise fares, and complimentary fares for third and fourth guests. The sale applies to global itineraries and is available to residents of the 50 United States, Canada, Puerto Rico, Mexico, Bermuda and the District of Columbia; standard terms and restrictions apply.

Holland America Line (CCL) opened an exclusive Black Friday presale on Nov. 12, 2025 with early-access codes for subscribers. The presale runs Nov. 12–19 and general sale opens Nov. 20; the overall Black Friday offer continues through Dec. 4, 2025.

Offers apply to most cruises sailing Dec 2025–Oct 2027 and include up to 30% off fares, free prepaid crew appreciation (savings >$175 per person in some cases), 50% reduced deposits, and free/reduced third and fourth guests. The promotion can combine with the “Have It All” premium fare, adding shore excursions, specialty dining, Wi‑Fi and a beverage package. Exclusions: Grand Voyages and 2027 Alaska Cruisetours. Full terms on hollandamerica.com.

Cunard (CCL) launched a Black Friday Sales Event running Nov 12–Dec 8, 2025 with fares from $899, discounts up to 40% off, up to $300 onboard credit, and reduced deposits of 50% across 145 voyages. Offers cover Alaska, the Caribbean, Europe, the Mediterranean, Panama Canal, Canada, World Voyage segments and Transatlantic Crossings aboard Queen Mary 2.

Selected fares quoted: Caribbean balcony from $1,199, Alaska and Northern Europe balcony from $1,139. Guests booking Grill Suites on Queen Elizabeth Caribbean sailings receive complimentary Hotel & Dining Service Charges. Book via travel advisors, Cunard phone lines, or www.cunard.com.

Princess Cruises (NYSE:CCL) announced that Hampton Water Rosé joins its Love Line Premium Liquors Collection fleetwide, available in both still and sparkling formats and included in Princess Premier and Princess Plus beverage packages.

The brand, created by Jesse Bongiovi and Jon Bon Jovi with winemaker Gérard Bertrand, is noted for critical ratings and social engagement; Princess said the addition expands celebrity-crafted, premium beverage options across ships to enhance the onboard guest experience.

Princess Cruises (Carnival NYSE:CCL) celebrated the naming of its newest ship, Star Princess, on Nov 7, 2025 in Fort Lauderdale. Godparents Camila and Matthew McConaughey broke a bottle of their Pantalones Organic Tequila during a ceremony featuring remarks from Princess President Gus Antorcha, Captain Gennaro Arma, a live performance by Sheryl Crow, and a drone show.

Star Princess is a 177,800-ton vessel with capacity for 4,300 guests. After a transatlantic voyage and a Caribbean season beginning Nov 7, 2025, the ship will transit the Panama Canal to Seattle for 7-day Alaska Inside Passage cruises in summer 2026. The ship features over 1,500 balcony staterooms, 30 dining venues, new entertainment productions, and expanded onboard amenities.