Holland America Line and Alaska Wildlife Conservation Center Introduce New Exclusive Alaska Moose Shore Excursion

Rhea-AI Summary

Holland America Line (NYSE: CCL) launched an exclusive Alaska shore excursion in partnership with the Alaska Wildlife Conservation Center (AWCC) called the Exclusive Eland & Friends Moose Discovery for the 2026 Alaska season. The guided tour offers a scenic Seward Highway drive and behind‑the‑scenes access to moose care, enrichment, diet prep, behavior observation and station training led by AWCC naturalists.

The cruise line donated $150,000 to fund the Holland America Moose Promenade, an elevated boardwalk with construction to begin in fall 2026 and complete for the 2027 Alaska season, and contributed repurposed benches and reclaimed ropes from its fleet. The initiative includes guest donation programs via cocktails and plush toy sales to support AWCC.

News Market Reaction – CCL

+0.42%

1 alert

+0.42% News Effect

On the day this news was published, CCL gained 0.42%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Alaska experiences: more than 200 experiences AWCC donation: $150,000 Cocktail donation: $1 per drink +4 more

7 metrics

Alaska experiences more than 200 experiences Holland America immersive Alaska tours collection

AWCC donation $150,000 Holland America Line donation to Alaska Wildlife Conservation Center

Cocktail donation $1 per drink Donation to AWCC from each of two exclusive cocktails sold

Plush donation $2 per plush Donation to AWCC from each Eland plush moose sold

Moose tour debut 2026 Alaska season Exclusive Eland & Friends Moose Discovery tour start timing

Promenade construction start fall 2026 Planned start of Holland America Moose Promenade construction

Promenade completion 2027 Alaska cruise season Targeted opening of Moose Promenade boardwalk

Market Reality Check

Price: $31.99 Vol: Volume 18,718,344 vs 20-d...

normal vol

$31.99 Last Close

Volume Volume 18,718,344 vs 20-day average 16,441,012 suggests slightly elevated interest ahead of this news. normal

Technical Price 28.55 is trading above the 200-day MA at 27.05, reflecting a pre-existing upward trend.

Peers on Argus

CCL gained 0.21% with mixed peer moves: CUK +0.69%, RCL +0.76%, TCOM +1.21% vers...

CCL gained 0.21% with mixed peer moves: CUK +0.69%, RCL +0.76%, TCOM +1.21% versus VIK -2.13% and EXPE -1.92%, pointing to stock-specific rather than broad sector momentum.

Historical Context

5 past events · Latest: Jan 15 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 15	Tour expansion news	Positive	-2.5%	Launch of 150+ new Holland America cultural shore excursions worldwide.
Jan 08	Booking strength update	Positive	-1.3%	Holland America reports strong 2026 Europe booking growth, especially in Northern Europe.
Jan 06	Itinerary expansion	Positive	+2.6%	Princess Cruises unveils expanded 2027 Northern Europe program with 48 voyages.
Dec 23	Marketing event	Positive	-1.3%	Princess Cruises promotes Star Princess-themed Rose Parade float for Alaska season.
Dec 22	Ship enhancement update	Positive	+3.5%	Crown Princess returns from drydock with new venues and refreshed amenities.

Pattern Detected

Across five recent brand and itinerary announcements, three saw negative next-day moves despite generally positive narratives, indicating occasional divergence between promotional news and price reaction.

Recent Company History

Over the past months, CCL brands have highlighted growth and product initiatives, including 150+ new cultural tours on Jan. 15, 2026 and a sharp rise in 2026 Europe bookings reported on Jan. 8, 2026. Princess Cruises announcements covered expanded Northern Europe 2027 itineraries, marketing events like the Star Princess Rose Parade float, and post‑drydock upgrades for Crown Princess. Today’s Alaska wildlife-focused Holland America offering fits this pattern of experiential product expansion and brand-building news.

Market Pulse Summary

This announcement highlights Holland America’s deepening Alaska positioning, adding a conservation-f...

Analysis

This announcement highlights Holland America’s deepening Alaska positioning, adding a conservation-focused moose excursion and a $150,000 contribution to the Alaska Wildlife Conservation Center. It follows other recent CCL brand updates on new tours, itinerary expansion, and ship enhancements. Investors may track how such differentiated experiences influence booking mix and pricing power in Alaska, alongside broader initiatives in Europe and structural changes outlined in recent corporate communications.

AI-generated analysis. Not financial advice.

New wildlife experience brings guests closer to conservation while reinforcing Holland America as top cruise line for Alaska Wildlife & Wilderness Tours

SEATTLE, Jan. 26, 2026 /PRNewswire/ -- Holland America Line celebrated National Moose Day by introducing a new exclusive Alaska shore excursion that offers guests a behind‑the‑scenes visit to the Alaska Wildlife Conservation Center (AWCC). As the No. 1 cruise line for Alaska Wildlife and Wilderness Tours, Holland America continues to expand its collection of more than 200 immersive Alaska experiences. The new conservation‑focused offering, along with a new Holland America Moose Promenade at the facility, allows guests to see moose and other native wildlife in their natural habitat.

"Seeing wildlife is one of the top reasons guests choose to cruise Alaska," said Kacy Cole, chief marketing officer for Holland America Line. "This new shore excursion gives our guests an extraordinary opportunity to connect with moose in a way that is both unforgettable and responsible, working alongside conservation experts to support the animals and the environment they call home."

National Moose Day is observed annually on Jan. 25 and is dedicated to recognizing moose for their ecological importance and cultural significance.

A New Shore Excursion Focused on Moose Care and Conservation

Developed in collaboration with AWCC, the Exclusive Eland & Friends Moose Discovery tour will debut during the 2026 Alaska cruise season. This new shore excursion includes a scenic drive along Alaska's Seward Highway and a guided behind‑the‑scenes visit to the conservation center.

During the tour, guests learn how the AWCC team supports moose health and well‑being through daily care such as enrichment activities, diet preparation, behavior observation and station training. The excursion reflects Holland America Line's commitment to responsible wildlife encounters and conservation education.

"Partnerships like this allow us to deepen both care and connection," said Sarah "Howie" Howard, executive director of the Alaska Wildlife Conservation Center. "This shore excursion invites guests to experience moose up close in a thoughtful way, while learning firsthand how exceptional animal care and conservation education support long‑term wildlife protection."

Highlights include close‑up views of moose habitats and insights into daily care routines, along with a broader look at AWCC's wildlife conservation, research and education work across Alaska.

Led by an AWCC naturalist, the experience is designed for visitors of all ages.

Meet Eland: A Beloved Moose and a Living Symbol of the Experience

Among the moose guests may encounter during the excursion is Eland, a familiar and beloved presence at AWCC. Eland arrived at the conservation center in June 2025 after the closure of his previous facility. His name, the Dutch word for "moose," was selected by Holland America Line social media followers and reflects the cruise line's Dutch heritage.

Since his arrival, Eland has become an ambassador for moose conservation and a favorite among AWCC visitors, helping bring the importance of wildlife protection to life for guests of all ages.

Holland America Moose Promenade

To further enhance guest engagement and support long‑term moose care, Holland America Line donated $150,000 to AWCC. The donation will support ongoing animal care initiatives and the development of the Holland America Moose Promenade, a scenic elevated boardwalk overlooking the moose habitat.

Designed in partnership with the conservation center, the boardwalk will provide a safe, comfortable and accessible viewing area for both moose and guests. Construction is expected to begin in fall 2026, with completion planned for the 2027 Alaska cruise season.

Holland America Line also donated repurposed wooden benches from the deck of Noordam and reclaimed mooring ropes from Westerdam, adding authentic nautical elements from the company's fleet to the conservation center.

A Long‑Standing Commitment to Alaska Wildlife and Communities

Holland America partnered with AWCC in 2024 and continues to support the non-profit sanctuary in several ways. Guests on Alaska cruises can contribute through on-board purchases, including two exclusive cocktails: the Grizzly Bear Hugo's Spritz and Pip & Jo's Moscow Moose, which provide a $1 donation to AWCC for every drink ordered. For guests wanting a keepsake from their Alaska adventure, $2 from every Eland plush moose sold onboard and at Holland America Denali Lodge goes directly to AWCC's mission of preserving Alaska's wildlife through conservation, education, research and quality animal care.

Holland America's partnership with AWCC reflects a broader commitment to Alaska's communities and environment. The cruise line supports local causes through initiatives like On Deck for a Cause: Alaska Parks and donations to nonprofit organizations in key ports across the state. Holland America also leads the industry in sustainable seafood practices, earning ASMI Seafood U^® certification for its culinary team, becoming the first and only cruise line to serve RFM-certified wild Alaska seafood on all six Alaska-bound ships, and achieving both Marine Stewardship Council and Aquaculture Stewardship Council certifications.

For more information about Holland America or to speak with a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]    

Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising.

About Alaska Wildlife Conservation Center

Alaska Wildlife Conservation Center is a non-profit sanctuary dedicated to preserving Alaska's wildlife through conservation, education, research and quality animal care. Located at the head of Turnagain Arm and the entrance to Portage Valley, AWCC takes in orphaned and injured animals year-round and provides them a forever home. The sanctuary maintains over 200 acres of spacious habitats for resident animals to feel at home displaying their natural wild behavior as education ambassadors for their species. It is common for visitors to see brown bears swimming, moose strutting, wood bison roaming, muskox playing, wolves posing, porcupines climbing and more.

CONTACT
Bill Zucker
PHONE: 800-637-5029, 206-626-9890
MAIL: pr@hollandamerica.com

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SOURCE Holland America Line

FAQ

What is the Exclusive Eland & Friends Moose Discovery excursion offered by Holland America (CCL) for 2026?

A guided shore excursion that includes a scenic Seward Highway drive and a behind‑the‑scenes visit to AWCC focusing on moose care, enrichment and conservation.

How much did Holland America (CCL) donate to the Alaska Wildlife Conservation Center for the Moose Promenade?

Holland America donated $150,000 to support animal care and the Holland America Moose Promenade.

When will construction of the Holland America Moose Promenade begin and when is it expected to be completed?

Construction is expected to begin in fall 2026 with completion planned for the 2027 Alaska cruise season.

Who leads the moose shore excursion on Holland America (CCL) ships?

The experience is led by an AWCC naturalist and is designed for visitors of all ages.

How can Holland America (CCL) guests contribute to AWCC during Alaska cruises?

Guests can contribute via on‑board purchases: $1 from select cocktails and $2 from each Eland plush moose sold go to AWCC.

What is Eland and how is he connected to Holland America (CCL) and AWCC?

Eland is a moose that arrived at AWCC in June 2025, named by Holland America social followers; he serves as an ambassador for moose conservation featured in the excursion.