Princess Cruises Expands Northern Europe Portfolio with Unprecedented Itineraries and Shore Excursions for 2027
Rhea-AI Summary
Princess Cruises (CCL) unveiled an expanded Northern Europe 2027 program on Jan 6, 2026 with 48 voyages to 54 destinations across 18 countries. On sale Jan 13, 2026, highlights include the 64-day Ultimate European Journey, a 49-day Northern Europe Explorer, and combinable itineraries aboard Regal Princess and three other ships.
The season runs April–August 2027 with 5 homeports (Southampton, Copenhagen, Reykjavik, Helsinki, Fort Lauderdale), UNESCO and capital visits, and fares starting from $1,249 to $3,949. A "Come Aboard Sale" runs through Feb 16, 2026 offering up to 40% off, up to $500 instant savings, 50% off deposits, and free third/fourth guests on select sailings.
Positive
- 48 voyages covering Northern Europe in 2027
- 54 destinations across 18 countries
- 64-day Ultimate European Journey—Princess' most immersive European voyage
- 5 homeports: Southampton, Copenhagen, Reykjavik, Helsinki, Fort Lauderdale
- "Come Aboard Sale" with up to 40% off and up to $500 instant savings
Negative
- None.
News Market Reaction – CCL
On the day this news was published, CCL gained 2.57%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
CCL gained 1.84% with mixed peer moves: CUK +3.17%, TCOM +1.4%, VIK +0.68%, EXPE +1.6%, while RCL slipped -0.3%, suggesting a more stock-specific tone than a uniform sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | Brand marketing event | Positive | -1.3% | Star Princess Rose Parade float christening and Alaska season promotion. |
| Dec 22 | Ship enhancement | Positive | +3.5% | Crown Princess returns from drydock with new venues and upgrades. |
| Dec 19 | Promotional campaign | Positive | +9.8% | Holland America launches large Wave promotion with fare discounts and perks. |
| Dec 19 | Earnings/dividend | Positive | +9.8% | Record 2025 results, leverage improvement, and dividend reinstatement. |
| Dec 17 | Itinerary announcement | Positive | -0.6% | Seabourn announces 120-day 2028 Cape to Cape world cruise. |
Recent upbeat commercial and financial announcements have more often coincided with positive price reactions, though some marketing/cruise deployment news has seen muted or negative next-day moves.
Over the last few weeks, CCL has issued several brand and strategy updates across its cruise lines, alongside record 2025 financial results and a dividend reinstatement. Marketing- and deployment-focused news from Princess, Holland America, and Seabourn showed mixed short-term price impacts, while the record earnings and dividend headline on Dec 19 saw a strong positive reaction. Today’s expanded Northern Europe program for 2027 fits into this pattern of network and product enhancement announcements layered on top of improved fundamentals.
Market Pulse Summary
This announcement details Princess Cruises’ broadened Northern Europe program for 2027, including 48 voyages to 54 destinations across 18 countries and itineraries up to 64 days. It follows recent product and deployment updates across Carnival’s brands and comes as CCL trades above its 200-day MA of 26.36 and close to its 52-week high. Investors may watch booking trends, pricing power during the "Come Aboard" promotion, and how these sailings support utilization.
Key Terms
open‑jaw technical
AI-generated analysis. Not financial advice.
Regal Princess Sails the Region on 48 Voyages, Ranging in Length from 7 to 64 Days
The 3,560-guest Regal Princess, one of four Princess ships sailing
Together with three additional Princess ships, Majestic Princess, Sky Princess and Caribbean Princess, operating dedicated programs across the British Isles, the Baltics,
Highlights of the April to August 2027 season include:
- 6 Regions: Atlantic, Mediterranean,
Northern Europe , the Baltics,Iceland , and the British Isles - 48 Voyages: Book individually or combine for extended adventures, including new open‑jaw options that offer highly port‑intensive destination itineraries
- 54 Destinations in 18 Countries: Including Barcelona,
Oslo ,Reykjavik ,Copenhagen ,Stockholm ,Belfast ,Amsterdam , and the scenic fjords ofIceland andNorway - 5 Homeports:
Southampton (London ),Copenhagen ,Reykjavik ,Helsinki , andFort Lauderdale - Cultural Access: UNESCO sites, medieval cities like Visby, smaller gems like Seyðisfjörður and Akureyri, and world-class capitals including
Stockholm ,Edinburgh , andBarcelona
With standout voyages including:
- An 8-night Irish Counties & Scottish Shores voyage sailing roundtrip from
Southampton , calling at Falmouth, Cobh (overnight), Dun Laoghaire (forDublin ),Belfast , and Greenock. Departing June 25, 2027. Fares start from$1,249 - A 10-night Norwegian & Icelandic Fjords voyage from
Copenhagen toReykjavik , calling at Kristiansand, Skagen, Stavanger, Nordfjordeid, Molde, Akureyri, Isafjordur, and Grundarfjordur. Departing July 10, 2027. Fares start from$1,699 - A 15-night Mediterranean Adventurer sailing roundtrip from
Southampton , calling at Cadiz (forSeville ),Barcelona , Toulon/Provence (La Seyne),Livorno , Corsica (Ajaccio),Sardinia (Alghero), Ibiza, and Cartagena. Departing April 30, 2027. Fares start from$1,899 - A 14-night Scandinavia and Baltic Adventure sailing from
Southampton toHelsinki , calling at Zeebrugge (forBrussels /Bruges),Rotterdam ,Oslo , Kristiansand, Skagen,Copenhagen , Warnemunde (forBerlin ), Bornholm, Gdansk (Gdynia), Visby, andTallinn . Departing May 15, 2027. Fares start from$2,199 - A 25-night British Isles & Icelandic Fjords Explorer sailing from
Reykjavik toCopenhagen , calling at Isafjordur, Akureyri, Seydisfjordur,Orkney Islands (Kirkwall ),Invergordon ,Edinburgh (South Queensferry), Zeebrugge,Southampton , Falmouth, Cobh (overnight), Dun Laoghaire (forDublin ),Belfast , Greenock,Southampton , Zeebrugge,Amsterdam ,Hamburg , and Skagen. Departing June 15, 2027. Fares start from$3,949
"Princess is sailing
Princess Cruises Shore Excursions
Guests can connect more deeply with the places they visit thanks to the special touches Princess brings to experiences across the British Isles,
British Isles
- Cork City Sights & Jameson Whiskey with a Jameson Ambassador
- Ring of Brodgar, Skara Brae & Skaill House
- Ultimate Scottish Highlands & Loch Ness Cruise
- Godafoss Waterfall, Lava Labyrinth & Hot Springs
- Cruise to Vigur Island
- Bathing in the Blue Lagoon
Baltic & Scandinavia
- Ultimate Gdansk & Oliwa Cathedral
- Tallinn & Its Artisans
- Forest Trekking with the Huskies
EZ Air: Flexible, Customizable Travel Planning
Princess' EZ Air program gives guests full control over their travel arrangements, allowing them to choose preferred dates, airports, airlines, flights, and cabin classes with the added benefit to book now and pay later.
"Come Aboard Sale"
Interested cruisers can take advantage of the "Come Aboard Sale," available through February 16, 2026, representing some of the year's best savings. The sale features exceptional savings up to
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
*Advertised amount of
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises