Hampton Water Rosé Joins Princess Cruises' Love Line Premium Liquors Collection
Rhea-AI Summary
Princess Cruises (NYSE:CCL) announced that Hampton Water Rosé joins its Love Line Premium Liquors Collection fleetwide, available in both still and sparkling formats and included in Princess Premier and Princess Plus beverage packages.
The brand, created by Jesse Bongiovi and Jon Bon Jovi with winemaker Gérard Bertrand, is noted for critical ratings and social engagement; Princess said the addition expands celebrity-crafted, premium beverage options across ships to enhance the onboard guest experience.
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News Market Reaction – CCL
On the day this news was published, CCL gained 0.60%, reflecting a mild positive market reaction.
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Crafted in partnership with Jesse Bongiovi and his dad, Jon Bon Jovi, along with world-renowned winemaker, Gérard Bertrand, Hampton Water Rosé has received critical acclaim for its quality and lively fresh wine. The wines are available fleetwide and included in Princess Premier and Princess Plus beverage packages.
"Our Love Line Collection celebrates the spirit of connection through premium, celebrity-crafted libations that elevate the onboard experience," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "Hampton Water Rosé is more than a wine - it's a reflection of the lifestyle our guests embrace: vibrant, celebratory, and inspired by the stars they love."
Princess Cruises Love Line Premium Liquors Collection features a selection of thoughtfully curated wines and spirits, offering both alcohol and non-alcoholic options with a diverse lineup of celebrity-crafted beverages:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Meili Vodka by Jason Momoa and Blaine Halvorson
- Sláinte Irish Whiskey by Liev Schreiber
- Archer Roose co-owned by Elizabeth Banks
- Seven Daughters Moscato by Taraji P. Henson
- Melorosa Sauvignon Blanc and Red Blend co-founded by Jason Aldean, Kasi Wicks and Chuck Wicks
- Love Prosecco by Romero Britto
- Zero Alcohol Sparkling Rosé by Kylie Minogue
- Betty Booze by Blake Lively
"Hampton Water is about bringing people together over great conversation and even better wine," said Jesse Bongiovi. "To have it featured aboard Princess Cruises - a place where countless memories and connections are made - is an incredible opportunity to share our rosé with people who truly value celebration and togetherness."
The addition of Hampton Water Rosé builds on Princess Cruises' reputation for delivering exceptional culinary and beverage experiences, ensuring guests have access to innovative and exclusive offerings during their voyage.
For further details about the Love Line Premium Liquors Collection, visit www.princess.com.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
*Princess' Love Line non-alcohol beverages may contain up to
About Hampton Water
Jesse and his dad, Jon Bon Jovi, shared a vision to disrupt the wine category with a brand that is unlike all others. The father-son duo created the Hampton Water Wine brand concept, bringing on famed French winemaker, Gérard Bertrand. Launching in 2018 with Hampton Water Rosé, the brand quickly rose above the ranks to be more than just another celebrity brand. It is a family business that has earned four years of 90-point ratings from Wine Spectator, 91 points from Wine Enthusiast and Decanter, and was recognized as an Impact Hot Prospect brand two years in a row. With an incredibly engaged social media presence of over 625,000 followers, Hampton Water is making waves by taking a modern digital approach in an often-traditional category. Seeing such success with the still rosé, Hampton Water is proud to have expanded their brand portfolio with a sparkling rosé in 2024: Hampton Water Bubbly. The brand is creating loyal brand advocates, surpassing their category, and delivering double-digit volume growth year over year.
More information on the company can be found at www.hamptonwaterwine.com, www.facebook.com/hamptonwater, TikTok: @HamptonWater, Instagram: @HamptonWater, and X: @HamptonWater. Sip responsibly.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
FAQ
What did Princess Cruises (CCL) announce about Hampton Water Rosé on November 10, 2025?
Will Hampton Water Rosé be included in Princess Cruises beverage packages for CCL guests?
Which Hampton Water variants are offered aboard Princess ships under the CCL partnership?
Who are the founders and winemaker behind Hampton Water mentioned in the Princess (CCL) release?
Where can passengers find Love Line Premium Liquors Collection details from Princess Cruises (CCL)?
Does the Princess release say Hampton Water Rosé will be available on all ships for CCL guests immediately?
