Hampton Water Rosé Joins Princess Cruises' Love Line Premium Liquors Collection
Princess Cruises (NYSE:CCL) announced that Hampton Water Rosé joins its Love Line Premium Liquors Collection fleetwide, available in both still and sparkling formats and included in Princess Premier and Princess Plus beverage packages.
The brand, created by Jesse Bongiovi and Jon Bon Jovi with winemaker Gérard Bertrand, is noted for critical ratings and social engagement; Princess said the addition expands celebrity-crafted, premium beverage options across ships to enhance the onboard guest experience.
Princess Cruises (NYSE:CCL) ha annunciato che Hampton Water Rosé entra a far parte della sua Love Line Premium Liquors Collection su tutta la flotta, disponibile sia in formati fermi sia frizzanti e inclusa nei pacchetti bevande Princess Premier e Princess Plus.
Il marchio, creato da Jesse Bongiovi e Jon Bon Jovi insieme al viticoltore Gérard Bertrand, è noto per valutazioni critiche e impegno sui social; Princess ha dichiarato che l'aggiunta amplia le opzioni di bevande di alta gamma create da celebrità disponibili sulle navi per migliorare l'esperienza degli ospiti a bordo.
Princess Cruises (NYSE:CCL) anunció que Hampton Water Rosé se une a su Love Line Premium Liquors Collection en toda la flota, disponible tanto en formato still (sin gas) como espumoso y incluida en los paquetes de bebidas Princess Premier y Princess Plus.
La marca, creada por Jesse Bongiovi y Jon Bon Jovi junto con el enólogo Gérard Bertrand, es conocida por sus calificaciones críticas y su compromiso en redes sociales; Princess dijo que la incorporación amplía las opciones de bebidas premium creadas por celebridades en los barcos para mejorar la experiencia de los huéspedes a bordo.
Princess Cruises (NYSE:CCL)은 Hampton Water Rosé가 Love Line Premium Liquors Collection 플릿 전역에 합류한다고 발표했습니다. 무정(정적) 및 스파클링 형식 모두 가능하며 Princess Premier 및 Princess Plus 음료 패키지에 포함됩니다.
이 브랜드는 제시 보뇨비(Jesse Bongiovi)와 존 보니조비 Jon Bon Jovi가 와인메이커 Gérard Bertrand와 함께 만든 것으로, 비평가의 평가 및 소셜 미어 참여로 주목받고 있습니다. 이번 추가로 셀러브리티가 만든 프리미엄 음료 옵션이 선박 전반으로 확대되어 기내 방문객의 경험이 향상될 것이라고 Princess는 말했습니다.
Princess Cruises (NYSE:CCL) a annoncé que Hampton Water Rosé rejoint sa Love Line Premium Liquors Collection à l'échelle de la flotte, disponible en formats non gazeux et pétillant et incluse dans les forfaits boissons Princess Premier et Princess Plus.
La marque, créée par Jesse Bongiovi et Jon Bon Jovi avec le vigneron Gérard Bertrand, est réputée pour ses notes et son engagement sur les réseaux sociaux; Princess a déclaré que l'ajout élargit les options de boissons premium conçues par des célébrités à travers les navires afin d'améliorer l'expérience des passagers à bord.
Princess Cruises (NYSE:CCL) gab bekannt, dass Hampton Water Rosé in die Love Line Premium Liquors Collection fleetsweite aufgenommen wird, sowohl in stillen als auch prickelnden Formaten erhältlich und in die Getränkepakete Princess Premier und Princess Plus integriert.
Die Marke, von Jesse Bongiovi und Jon Bon Jovi mit dem Winzer Gérard Bertrand geschaffen, ist bekannt für kritische Bewertungen und Engagement in sozialen Medien; Princess sagte, die Erweiterung biete celebrity-gefertigte Premium-Getränkeoptionen auf allen Schiffen, um das Gästeerlebnis an Bord zu verbessern.
Princess Cruises (NYSE:CCL) أعلنت أن Hampton Water Rosé سينضم إلى Love Line Premium Liquors Collection عبر الأسطول وبكلا الشكلين الثابت والفوار، ومُدرج ضمن باقات المشروبات Princess Premier و Princess Plus.
العلامة، التي أنشأها جيسي بونيجيوفي وجون بون جوي مع صانِع النبيذ جيرار برتراند، معروفة بتقييماتها النقدية وتفاعلها على وسائل التواصل الاجتماعي؛ قالت Princess إن الإضافة توسّع خيارات المشروبات الفاخرة المعدّة من قبل المشاهير عبر السفن لتعزيز تجربة الضيوف على متن السفينة.
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Insights
Modest commercial placement: a branded wine addition to Princess' curated beverage lineup, available fleetwide and in select packages.
Princess Cruises adds Hampton Water Rosé to its Love Line Premium Liquors Collection, offering both still and sparkling formats fleetwide and including the wines in Princess Premier and Princess Plus beverage packages. This increases product variety for guests and embeds a celebrity-crafted brand into an existing premium program.
Dependencies and risks include actual guest uptake and package economics; no revenue, pricing, volume, or financial figures are disclosed, so the commercial effect on margins or ticket demand cannot be determined from this release. The partnership's marketing value rests on brand recognition and guest preferences, which the announcement does not quantify.
Concrete items to watch are whether the wines drive incremental beverage-package upgrades or higher onboard spend, and any future disclosures of sales volume or placement economics in upcoming fleet reports or package performance updates within the next 1–4 quarters.
Crafted in partnership with Jesse Bongiovi and his dad, Jon Bon Jovi, along with world-renowned winemaker, Gérard Bertrand, Hampton Water Rosé has received critical acclaim for its quality and lively fresh wine. The wines are available fleetwide and included in Princess Premier and Princess Plus beverage packages.
"Our Love Line Collection celebrates the spirit of connection through premium, celebrity-crafted libations that elevate the onboard experience," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "Hampton Water Rosé is more than a wine - it's a reflection of the lifestyle our guests embrace: vibrant, celebratory, and inspired by the stars they love."
Princess Cruises Love Line Premium Liquors Collection features a selection of thoughtfully curated wines and spirits, offering both alcohol and non-alcoholic options with a diverse lineup of celebrity-crafted beverages:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Meili Vodka by Jason Momoa and Blaine Halvorson
- Sláinte Irish Whiskey by Liev Schreiber
- Archer Roose co-owned by Elizabeth Banks
- Seven Daughters Moscato by Taraji P. Henson
- Melorosa Sauvignon Blanc and Red Blend co-founded by Jason Aldean, Kasi Wicks and Chuck Wicks
- Love Prosecco by Romero Britto
- Zero Alcohol Sparkling Rosé by Kylie Minogue
- Betty Booze by Blake Lively
"Hampton Water is about bringing people together over great conversation and even better wine," said Jesse Bongiovi. "To have it featured aboard Princess Cruises - a place where countless memories and connections are made - is an incredible opportunity to share our rosé with people who truly value celebration and togetherness."
The addition of Hampton Water Rosé builds on Princess Cruises' reputation for delivering exceptional culinary and beverage experiences, ensuring guests have access to innovative and exclusive offerings during their voyage.
For further details about the Love Line Premium Liquors Collection, visit www.princess.com.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
*Princess' Love Line non-alcohol beverages may contain up to
About Hampton Water
Jesse and his dad, Jon Bon Jovi, shared a vision to disrupt the wine category with a brand that is unlike all others. The father-son duo created the Hampton Water Wine brand concept, bringing on famed French winemaker, Gérard Bertrand. Launching in 2018 with Hampton Water Rosé, the brand quickly rose above the ranks to be more than just another celebrity brand. It is a family business that has earned four years of 90-point ratings from Wine Spectator, 91 points from Wine Enthusiast and Decanter, and was recognized as an Impact Hot Prospect brand two years in a row. With an incredibly engaged social media presence of over 625,000 followers, Hampton Water is making waves by taking a modern digital approach in an often-traditional category. Seeing such success with the still rosé, Hampton Water is proud to have expanded their brand portfolio with a sparkling rosé in 2024: Hampton Water Bubbly. The brand is creating loyal brand advocates, surpassing their category, and delivering double-digit volume growth year over year.
More information on the company can be found at www.hamptonwaterwine.com, www.facebook.com/hamptonwater, TikTok: @HamptonWater, Instagram: @HamptonWater, and X: @HamptonWater. Sip responsibly.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
FAQ
What did Princess Cruises (CCL) announce about Hampton Water Rosé on November 10, 2025?
Will Hampton Water Rosé be included in Princess Cruises beverage packages for CCL guests?
Which Hampton Water variants are offered aboard Princess ships under the CCL partnership?
Who are the founders and winemaker behind Hampton Water mentioned in the Princess (CCL) release?
Where can passengers find Love Line Premium Liquors Collection details from Princess Cruises (CCL)?
Does the Princess release say Hampton Water Rosé will be available on all ships for CCL guests immediately?
