Holland America and Rolling Stone Debut New Rock Show on Oosterdam; One of Four New World Stage Productions Created with RWS Global
Rhea-AI Summary
Carnival (NYSE:CCL) announced that Holland America Line and RWS Global have created four new World Stage productions for the Oosterdam, led by a new rock show developed with Rolling Stone, “All Access: The Songs That Shaped Us,” featuring music from artists like The Eagles and Fleetwood Mac.
The lineup also includes “Decadence,” “Disco Fever,” and “Fosse and Verdon, The Duet That Changed Broadway.” The shows are already live, with 2026 Oosterdam itineraries starting around $113–$230 per day. Oosterdam will be the first of six ships fully revitalized under the Holland America Evolution program by December 2027.
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News Market Reaction – CCL
In the Jul 22 session, CCL declined 0.23%, reflecting a mild negative market reaction.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 21 | destination anniversary | Positive | +0.5% | Celebration Key marked its first anniversary after welcoming 2.4 million guests. |
| Jul 20 | meal donation program | Positive | -1.4% | Carnival expanded its surplus meal donation program to communities in The Bahamas. |
| Jul 20 | ship transformation | Positive | -1.4% | Cunard announced an extensive Queen Victoria transformation ahead of future voyages. |
| Jul 15 | voyage collection | Positive | +0.3% | Seabourn introduced 54 voyages spanning ocean and expedition itineraries for 2028. |
| Jul 14 | fleet evolution | Positive | -0.2% | Holland America named Zuiderdam as the next ship in its Evolution program. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive company and brand announcements produced mixed outcomes, with three of five historical reactions negative.
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The most anticipated debut is a new rock show created by RWS Global in collaboration with Rolling Stone: "Holland America Line and Rolling Stone Present, All Access: The Songs That Shaped Us." Celebrating music from rock legends, the production follows the success of the Rolling Stone Lounge venue found on most Holland America Line ships.
"We listened to what our guests wanted—more visually impressive productions with incredible music and memorable performances—and these four new shows deliver that," said Joe Chantry, vice president of entertainment & enrichment for Holland America Line. "Working with our creative partners at RWS Global and Rolling Stone, we've developed an entertainment lineup that is bold, immersive and uniquely Holland America Line, giving guests even more reasons to make World Stage part of every evening on board."
Following its successful launch on Koningsdam, the acclaimed "Fosse and Verdon, The Duet That Changed Broadway," is now on Oosterdam. "Decadence" and "Disco Fever" complete the four new productions that are already playing on the ship's World Stage.
"The new show with Rolling Stone leverages one of the world's most iconic music brands to create an unforgettable live entertainment experience for Holland America Line's guests," said Craig Laurie, chief creative officer of RWS Global. "The extraordinary success of the Rolling Stone Lounge makes it clear that guests crave authentic, brand‑driven entertainment rooted in nostalgia. Building on a proven fan favorite, we've expanded the experience into a fully realized stage production featuring singers, dancers, and the band from Rolling Stone Lounge."
"Rolling Stone has always celebrated the songs and artists that shape how people feel, connect and create memories, and this partnership with Holland America Line brings that spirit to audiences in a fresh, immersive way," said Julian Holguin, chief executive officer of Rolling Stone. "We're excited to build on the momentum of Rolling Stone Lounge with a new live experience that feels both unmistakably Rolling Stone and perfectly suited for guests looking to engage with music in a meaningful, memorable setting."
Details about Oosterdam's shows produced by Holland America Line and RWS Global:
- "Holland America Line and Rolling Stone Present All Access: The Songs That Shaped Us": The energetic show celebrates music from rock legends, including The Eagles, Janis Joplin, Van Halen and Fleetwood Mac. This adrenaline-fueled concert experience blends powerhouse live music with dynamic choreography in a celebration of rock's most iconic hits.
- "Decadence": An electrifying fusion of music, movement, and spectacle—where
Las Vegas pulse meetsNew York sophistication and old-worldHollywood glamour. Iconic songs ignite high-octane showstoppers amid dazzling visuals and precision showgirls. - "Disco Fever": Guests step into a glittering, high-energy disco celebration. Featuring "Le Freak," "It's Raining Men" and "I Love the Nightlife." Iconic hits return with modern flair—transforming the stage into a shimmering, feel-good dance party.
- "Fosse and Verdon, the Duet That Changed Broadway": Created in partnership with the Verdon Fosse Legacy®, the show is a dazzling sequence of iconic musical numbers inspired by Bob Fosse's and Gwen Verdon's original choreography, as well as never-before-seen archival audio and video content. The spectacle showcases the duo's legendary contributions from Broadway classics to cinematic masterpieces, including "Damn Yankees," "Sweet Charity," "Cabaret," "
Chicago " and more. One critic called it "...hands down the best show I've ever seen on a ship."
The four shows are already live on Oosterdam with bookings available this fall. Sample departures per person, double occupancy (with taxes and fees included in the fares) include:
- 10-Day Adriatic Allure:
Croatia , Greek Isles &Istanbul , Sept. 23, 2026, starting at$139 - 14-Day
Greece ,Italy & French Riviera Collectors' Voyage, Aug. 22, 2026, starting at$113 - 11-Day Adriatic Antiquities:
Greece &Istanbul , Oct. 3, 2026, starting at$137 - 16-Day Inca & Panama Canal Discovery: Lima Overnight, Nov. 18, 2026, starting at
$147 - 22-Day
South America & Antarctica Holiday, Dec. 19, 2026, starting at$230
Oosterdam is the first of six ships that will undergo a complete revitalization as part of Holland America Evolution, the most ambitious guest experience update in the company's 153-year history. Oosterdam's renovations debut in December 2027.
Editor's Note: Photos are available at https://www.cruiseimagelibrary.com/c/dboufiuo
FAQ
Q: What is the biggest addition in this entertainment announcement?
A: Holland America Line is debuting four new World Stage productions on Oosterdam, including "All Access: The Songs That Shaped Us," an original show developed with Rolling Stone and RWS Global that celebrates legendary rock artists.
Q: Why partner with Rolling Stone?
A: Holland America Line has seen strong guest interest in its Rolling Stone Lounge venues and worked with Rolling Stone and RWS Global to expand that music experience into a full-scale theatrical production featuring live musicians, vocalists and dancers.
Q: Are these shows exclusive to one ship?
A: The new productions are currently featured on Oosterdam. However, the show "Fosse and Verdon, The Duet That Changed Broadway" is also currently on Koningsdam.
Q: What types of entertainment can guests expect from the new productions?
A: Holland America Line's new lineup includes a rock-inspired concert experience, a Broadway retrospective celebrating Bob Fosse and Gwen Verdon, a 1970s disco celebration, and a high-energy theatrical spectacle blending music, dance and visual effects.
Q: How does this fit into the broader onboard experience?
A: Holland America Line continues to invest in exclusive entertainment that complements its destination-focused itineraries, giving guests more opportunities to enjoy premium live performances throughout their voyage.
About Holland America Line
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of
About RWS Global
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products, and more.
RWS Global is headquartered in
About Rolling Stone
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides "all the news that fits."
CONTACT: Bill Zucker
PHONE: 800-637-5029, 206-626-9890
EMAIL: pr@hollandamerica.com
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SOURCE Holland America Line