Princess Cruises Enhances Popular Premier and Plus Packages with New Benefits
Princess Cruises (NYSE:CCL) has announced significant enhancements to its Premier and Plus packages for 2026 voyages, with sales beginning July 22, 2025. The Premier Package pricing will increase to $100 per person per day (from $90), while the Plus Package will cost $65 per person per day (from $60). For new Sphere class ships, rates will be $105 and $70 respectively.
The enhanced Premier Package now includes shore excursion credits ranging from $100 to $300 based on voyage length, while the Plus Package adds two more casual dining meals. Both packages maintain core benefits like beverage packages and wifi access, offering 50%-70% savings compared to purchasing components separately. Some less-utilized features like premium desserts and fitness classes will be discontinued.
Princess Cruises (NYSE:CCL) ha annunciato importanti miglioramenti ai suoi pacchetti Premier e Plus per i viaggi del 2026, con le vendite che inizieranno il 22 luglio 2025. Il prezzo del Pacchetto Premier aumenterà a 100 dollari a persona al giorno (da 90), mentre il Pacchetto Plus costerà 65 dollari a persona al giorno (da 60). Per le nuove navi della classe Sphere, le tariffe saranno rispettivamente di 105 e 70 dollari.
Il Pacchetto Premier migliorato include ora crediti per escursioni a terra che variano da 100 a 300 dollari a seconda della durata del viaggio, mentre il Pacchetto Plus aggiunge due pasti informali in più. Entrambi i pacchetti mantengono benefici fondamentali come pacchetti bevande e accesso wifi, offrendo un risparmio del 50%-70% rispetto all'acquisto separato dei singoli servizi. Alcune funzionalità meno utilizzate, come dessert premium e corsi di fitness, saranno eliminate.
Princess Cruises (NYSE:CCL) ha anunciado mejoras significativas en sus paquetes Premier y Plus para los viajes de 2026, con ventas que comienzan el 22 de julio de 2025. El precio del Paquete Premier aumentará a 100 dólares por persona por día (desde 90), mientras que el Paquete Plus costará 65 dólares por persona por día (antes 60). Para los nuevos barcos de la clase Sphere, las tarifas serán de 105 y 70 dólares respectivamente.
El mejorado Paquete Premier ahora incluye créditos para excursiones en tierra que van de 100 a 300 dólares según la duración del viaje, mientras que el Paquete Plus añade dos comidas informales adicionales. Ambos paquetes mantienen beneficios clave como paquetes de bebidas y acceso a wifi, ofreciendo un ahorro del 50%-70% en comparación con comprar los componentes por separado. Algunas características menos utilizadas, como postres premium y clases de fitness, serán eliminadas.
프린세스 크루즈(NYSE:CCL)는 2026년 여행을 위한 프리미어 및 플러스 패키지의 주요 개선 사항을 발표했으며, 판매는 2025년 7월 22일부터 시작됩니다. 프리미어 패키지 가격은 1인당 하루 100달러로 인상되며(기존 90달러), 플러스 패키지는 1인당 하루 65달러(기존 60달러)입니다. 새로운 Sphere 클래스 선박의 경우 각각 105달러와 70달러입니다.
개선된 프리미어 패키지에는 여행 기간에 따라 100~300달러의 육상 투어 크레딧이 포함되며, 플러스 패키지에는 캐주얼 식사 2회가 추가됩니다. 두 패키지 모두 음료 패키지와 와이파이 접속 같은 핵심 혜택을 유지하며, 개별 구매 대비 50%-70%의 절감 효과를 제공합니다. 프리미엄 디저트와 피트니스 수업 같은 덜 이용되는 기능은 중단됩니다.
Princess Cruises (NYSE:CCL) a annoncé des améliorations majeures de ses forfaits Premier et Plus pour les croisières de 2026, avec un début des ventes le 22 juillet 2025. Le tarif du forfait Premier passera à 100 $ par personne et par jour (au lieu de 90 $), tandis que le forfait Plus coûtera 65 $ par personne et par jour (au lieu de 60 $). Pour les nouveaux navires de la classe Sphere, les tarifs seront respectivement de 105 $ et 70 $.
Le forfait Premier amélioré inclut désormais des crédits pour excursions à terre allant de 100 à 300 $ selon la durée du voyage, tandis que le forfait Plus ajoute deux repas décontractés supplémentaires. Les deux forfaits conservent des avantages essentiels tels que les forfaits boissons et l’accès wifi, offrant une économie de 50 % à 70 % par rapport à l’achat des éléments séparément. Certaines fonctionnalités moins utilisées, comme les desserts premium et les cours de fitness, seront supprimées.
Princess Cruises (NYSE:CCL) hat bedeutende Verbesserungen für seine Premier- und Plus-Pakete für Reisen im Jahr 2026 angekündigt, der Verkauf beginnt am 22. Juli 2025. Der Preis für das Premier-Paket steigt auf 100 US-Dollar pro Person und Tag (vorher 90), während das Plus-Paket 65 US-Dollar pro Person und Tag kostet (vorher 60). Für neue Schiffe der Sphere-Klasse liegen die Preise bei 105 bzw. 70 US-Dollar.
Das verbesserte Premier-Paket beinhaltet nun Guthaben für Landausflüge von 100 bis 300 US-Dollar, abhängig von der Reisedauer, während das Plus-Paket zwei weitere ungezwungene Mahlzeiten hinzufügt. Beide Pakete behalten Kernvorteile wie Getränkepakete und WLAN-Zugang bei und bieten 50%-70% Ersparnis im Vergleich zum Einzelkauf der Leistungen. Weniger genutzte Features wie Premium-Desserts und Fitnesskurse werden eingestellt.
- None.
- Price increase of $10 per day for Premier Package
- Price increase of $5 per day for Plus Package
- Removal of several features including premium desserts, fitness classes, and juice bar access
Insights
Princess Cruises' strategic package pricing increases of 8-17% with enhanced offerings aim to boost per-passenger revenue while maintaining value perception.
Princess Cruises has implemented a strategic pricing adjustment coupled with thoughtful package enhancements that signals an important revenue management shift. The Premier Package price is increasing by
What's particularly notable is how Princess has carefully balanced these price increases with high-perceived-value additions. The Premier Package now includes shore excursion credits (
This approach reflects sophisticated yield management designed to increase per-passenger revenue without triggering price resistance. By emphasizing the
New pricing reflects added value, with more dining choices and shore excursion credits
For the new packages, the Princess Premier Package pre-cruise pricing will be
"By thoughtfully evolving our packages, we're ensuring they reflect what our guests truly desire, more flexibility, enhanced culinary experiences, and opportunities to explore ashore, all the while retaining the exceptional benefits they've come to expect," said Alfredo Jimenez, Princess Cruises Vice President, Onboard Revenue. "Ultimately, it's about delivering an even more rewarding and personalized vacation experience."
Highlights of the package updates include:
- Premier Package: Adds a new shore excursion credit, varying by voyage length:
$100 $200 $300 - Plus Package: Now features two more casual dining meals per voyage, for a total of four. The package still includes the Plus Beverage Package, single device wi-fi, fees waived for OceanNow® and room service delivery, and daily crew appreciation
To make way for these guest-inspired enhancements, select package features with lower usage - such as premium desserts, juice bar access, Medallion shipping, fitness classes, and Princess prizes - will be removed.
Princess Cruises remains dedicated to refining its offerings based on direct guest input—ensuring every voyage is packed with unforgettable moments and meaningful extras.
More details on the updated Premier and Plus packages can be found at https://princess.com/cruisepackages.
*(% savings depends on the package selected)
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass® service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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