Princess Cruises Enhances Popular Premier and Plus Packages with New Benefits

Rhea-AI Summary

Princess Cruises (NYSE:CCL) has announced significant enhancements to its Premier and Plus packages for 2026 voyages, with sales beginning July 22, 2025. The Premier Package pricing will increase to $100 per person per day (from $90), while the Plus Package will cost $65 per person per day (from $60). For new Sphere class ships, rates will be $105 and $70 respectively.

The enhanced Premier Package now includes shore excursion credits ranging from $100 to $300 based on voyage length, while the Plus Package adds two more casual dining meals. Both packages maintain core benefits like beverage packages and wifi access, offering 50%-70% savings compared to purchasing components separately. Some less-utilized features like premium desserts and fitness classes will be discontinued.

Positive

• None.

Negative

• Price increase of $10 per day for Premier Package
• Price increase of $5 per day for Plus Package
• Removal of several features including premium desserts, fitness classes, and juice bar access

News Market Reaction

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New pricing reflects added value, with more dining choices and shore excursion credits

FT. LAUDERDALE, Fla., July 21, 2025 /PRNewswire/ -- Reinforcing its commitment to putting guests at the heart of every decision, Princess Cruises today announced thoughtful updates to its popular Premier and Plus packages that go on sale tomorrow, July 22, for voyages sailing in 2026, offering even greater flexibility and benefits travelers have been asking for. The refreshed packages now include highly requested additions such as extra casual dining options and generous shore excursion credits.

For the new packages, the Princess Premier Package pre-cruise pricing will be $100 per person per day (previously $90) and the Princess Plus Package pre-cruise pricing will be $65 per person per day (previously $60). For new Sphere class ships, Sun Princess and Star Princess, pre-cruise pricing will be $105 per person per day for Princess Premier Packages and $70 per person per day for Princess Plus Package. These packages offer great savings between 50%-70% savings compared to purchasing the components separately*.

"By thoughtfully evolving our packages, we're ensuring they reflect what our guests truly desire, more flexibility, enhanced culinary experiences, and opportunities to explore ashore, all the while retaining the exceptional benefits they've come to expect," said Alfredo Jimenez, Princess Cruises Vice President, Onboard Revenue. "Ultimately, it's about delivering an even more rewarding and personalized vacation experience."

Highlights of the package updates include:

• Premier Package: Adds a new shore excursion credit, varying by voyage length: $100 (6–9 days), $200 (10–20 days), and up to $300 for voyages of 21+ days. The package still includes unlimited Premier Beverage Package, unlimited casual and specialty dining, four device wi-fi, fees waived for OceanNow® and room service delivery, unlimited digital professional photos, reserved seating for theatrical shows, and daily crew appreciation.
  
  
• Plus Package: Now features two more casual dining meals per voyage, for a total of four. The package still includes the Plus Beverage Package, single device wi-fi, fees waived for OceanNow®  and room service delivery, and daily crew appreciation

To make way for these guest-inspired enhancements, select package features with lower usage - such as premium desserts, juice bar access, Medallion shipping, fitness classes, and Princess prizes - will be removed.

Princess Cruises remains dedicated to refining its offerings based on direct guest input—ensuring every voyage is packed with unforgettable moments and meaningful extras.

More details on the updated Premier and Plus packages can be found at https://princess.com/cruisepackages.

*(% savings depends on the package selected)

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass® service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). 

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SOURCE Princess Cruises

FAQ

What are the new prices for Princess Cruises Premier and Plus packages in 2026?

The Premier Package will cost $100 per person per day (previously $90) and Plus Package will be $65 per person per day (previously $60). Sphere class ships have higher rates at $105 and $70 respectively.

What new benefits are included in Princess Cruises Premier Package for 2026?

The Premier Package now includes shore excursion credits ranging from $100 (6-9 days), $200 (10-20 days), to $300 (21+ days), along with unlimited dining, beverage package, wifi for 4 devices, and other benefits.

What features are being removed from Princess Cruises packages in 2026?

Princess Cruises is removing premium desserts, juice bar access, Medallion shipping, fitness classes, and Princess prizes due to lower usage rates.

How much can guests save with Princess Cruises Premier and Plus packages?

Guests can save 50-70% compared to purchasing the package components separately.

When do the new Princess Cruises package changes take effect?

The new packages go on sale July 22, 2025 for voyages sailing in 2026.