Princess Cruises Launches 2026 Wave Season "Come Aboard Sale"

Rhea-AI Summary

Princess Cruises (NYSE:CCL) launched its 2026 Wave Season "Come Aboard Sale" running Dec 9, 2025–Feb 16, 2026. Offers include up to 40% off cruise fares, up to $500 instant savings (per double-occupancy stateroom on 17+ day voyages), 50% off deposits, and free third and fourth guests on select sailings.

The sale covers 345 destinations across seven continents on a 17-ship fleet, with sample fares and sail dates for Europe, Caribbean, Alaska and more. Eligible residents include all 50 U.S. states, Canada, Puerto Rico, Mexico, Bermuda and D.C.

Key Figures

Fare discount up to 40% off 2026 Wave Season "Come Aboard Sale" cruise fares

Instant savings up to $500 Instant savings during Come Aboard Sale

Deposit discount 50% off deposits Come Aboard Sale booking terms

Destinations covered 345 destinations Come Aboard Sale coverage across all continents

Fleet size 17 ships Princess Cruises fleet included in promotion

Stateroom savings 6–8 nights up to $200 per stateroom Voyages of 6–8 nights

Stateroom savings 9+ nights up to $500 per stateroom Voyages of 9+ nights

Suite savings benchmark $500 per stateroom 17+ day Suite or Mini-Suite, double occupancy

Market Reality Check

$26.28 Last Close

Volume Volume 15,015,320 is below the 20-day average of 19,442,863, indicating subdued trading pre-announcement. normal

Technical Price at 26.01 is trading above the 200-day MA of 25.64, reflecting a constructive longer-term trend before this promo.

Peers on Argus

CCL was modestly higher (0.54%) while key peers were mixed: CUK up 0.13%, EXPE up 0.30%, but RCL, VIK and TCOM down between roughly -0.62% and -1.87%, suggesting this Princess sale is more company-specific than part of a broad sector move.

Common Catalyst Cruise operators are actively marketing future Caribbean and global itineraries, as seen with both this Princess Wave Season sale and Royal Caribbean’s same-day Caribbean lineup announcement.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Promotional sale	Positive	+0.2%	Seabourn launched Explore More Event with fare savings and shipboard credits.
Dec 04	Bookings milestone	Positive	-0.8%	Holland America reported record Black Friday U.S. bookings and strong Alaska 2026 demand.
Dec 03	Service awards	Positive	+0.8%	Holland America won Cruise Critic awards for Best Service and Best Itineraries.
Dec 01	Brand recognition	Positive	-0.3%	Discovery Princess named “Coolest Way To See Alaska” and 2026 Alaska expansion detailed.
Nov 19	Itinerary launch	Positive	+1.2%	Holland America unveiled 2027–2028 Australia, New Zealand and South Pacific season.

Pattern Detected

Recent positive brand and promotional news has produced mixed price reactions, with both gains and declines following upbeat announcements.

Recent Company History

Over the past few weeks, CCL brands have frequently highlighted promotional offers and product accolades. Seabourn’s Explore More Event on Dec 4, 2025 and Holland America’s record Black Friday bookings and service awards underscored demand and brand strength, while Princess touted Discovery Princess’s Alaska recognition and a larger 2026 Alaska season. Today’s Princess Wave Season "Come Aboard Sale" continues this pattern of leveraging discounts and awards to stimulate bookings across future itineraries.

Market Pulse Summary

This announcement extends Carnival’s marketing push with Princess launching a 2026 Wave Season "Come Aboard Sale" featuring up to 40% off fares, as much as $500 in savings, and coverage of 345 destinations across a 17-ship fleet. It follows recent Seabourn and Holland America promotions, underscoring a strategy of using offers and awards to drive future bookings. Investors may watch booking trends and subsequent disclosures for evidence of how effectively these promotions convert into revenue.

AI-generated analysis. Not financial advice.

Up to 40% Off and $500 Instant Savings, 50% Off Deposits, Plus Free Third and Fourth Guests

From December 9, 2025 - February 16, 2026

FORT LAUDERDALE, Fla., Dec. 9, 2025 /PRNewswire/ -- Princess Cruises begins the 2026 Wave Season with the introduction of its annual "Come Aboard Sale," presenting some of the year's best savings for travelers planning their next unforgettable vacation at sea. Running from December 9, 2025, through February 16, 2026, the sale features exceptional savings up to 40% off cruise fares, up to $500 in instant savings*, 50% off deposits, and free third and fourth guests on select sailings.

Princess is inviting guests to explore the world with unmatched value and effortless planning. Whether discovering the glaciers of Alaska, the vibrant culture of Japan, the timeless beauty of Europe, or the sun-drenched islands of the Caribbean, Princess delivers the perfect blend of relaxation, exploration, and connection – enhanced by the legendary service guests know and love.

The 'Come Aboard Sale' spans 345 destinations across all seven continents, with voyages aboard Princess' 17-ship fleet—including the new Star Princess and voyages including:

• Europe:
  • June 23, 2026: 7-day Mediterranean & Aegean on Enchanted Princess, starting at $999
  • May 2, 2026: 7-day Mediterranean with Italy & Turkey on Sun Princess, starting at $1,199
  • April 19, 2027: 12-day British Isles with France & Belfast on Majestic Princess, starting at $1,699
• Caribbean:
  • May 16, 2026: 7-day Western Caribbean with Mexico on Regal Princess, starting at $499
  • August 29, 2026: 7-day Eastern Caribbean with Bahamas on Regal Princess, starting at $549
  • November 29, 2026: 7-day Western Caribbean with Mexico on Sun Princess, starting at $649
• Alaska and West Coast:
  • May 3, 2026: 7-Day Alaska Inside Passage on Star Princess, starting at $899
  • May 2, 2026: 4-Day Pacific Coastal on Grand Princess, starting at $339
  • September 17, 2026: 16-Day Hawaiian Islands on Ruby Princess, starting at $1,399
  • October 3, 2026: 10-Day Mexican Riviera on Ruby Princess, starting at $799

Full Savings Breakdown:

• Up to $200 savings per stateroom for voyages of 6-8 nights
• Up to $500 savings per stateroom for voyages of 9+ nights

"Wave Season is one of the most anticipated times of the year for cruise lovers, and we're thrilled to kick it off by sharing some of our very best savings," said Marie Lee, Chief Marketing Officer at Princess Cruises. "Whether you're a loyal guest who has sailed with us before, a first-time cruiser ready to discover the magic of the sea, or a multi-generational family planning that special vacation together, our 'Come Aboard Sale' makes it easier than ever to turn those dream adventures into reality."

The "Come Aboard Sale" runs from 12 am PT on December 9, 2025, through 11:59 pm PT on February 16, 2026, and is available to residents of all 50 United States, Canada, Puerto Rico, Mexico, Bermuda and the District of Columbia. More details and exclusions can be found at www.princess.com/sale.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.

*Advertised amount of $500 is per double occupancy stateroom ($250 per guest) on a 17+ day voyage in a Suite or Mini-Suite. 

About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand's newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

View original content to download multimedia:https://www.prnewswire.com/news-releases/princess-cruises-launches-2026-wave-season-come-aboard-sale-302637015.html

SOURCE Princess Cruises

FAQ

What are the key discounts in the Princess Cruises Come Aboard Sale for CCL and when does the sale run?

The sale runs Dec 9, 2025–Feb 16, 2026 and features up to 40% off fares, up to $500 instant savings per stateroom on qualifying voyages, 50% off deposits, and free third/fourth guests on select sailings.

Which Princess Cruises (CCL) sailings are highlighted with sample fares in the Dec 9, 2025 announcement?

Sample sailings include Mediterranean and Aegean cruises starting at $999, Caribbean fares from $499, Alaska 7-day from $899, and other listed itineraries through 2027.

Who is eligible to book the Princess Cruises Come Aboard Sale promoted by CCL?

The sale is available to residents of all 50 U.S. states, Canada, Puerto Rico, Mexico, Bermuda and the District of Columbia.

How is the advertised $500 savings calculated in the Princess Cruises Come Aboard Sale?

The advertised $500 is per double-occupancy stateroom ($250 per guest) on a 17+ day voyage in a Suite or Mini-Suite.

Where can investors or customers find full terms and book Princess Cruises (CCL) Wave Season offers?

Full details, exclusions and booking are available at www.princess.com/sale, via professional travel advisors, or by calling 1-800-774-6237.