Princess Cruises' Discovery Princess Named "Coolest Way To See Alaska" in the Good Housekeeping 2026 Travel Awards
Rhea-AI Summary
Princess Cruises (CCL) announced that Discovery Princess was named "Coolest Way To See Alaska" in the Good Housekeeping 2026 Travel Awards on December 1, 2025. The award reflects expert reviews, consumer feedback, and real-world testing that highlighted Discovery Princess for innovation, luxury, family programming, and Alaska-themed experiences.
Princess also outlined its largest Alaska season ever for 2026: eight ships, 180 departures, 19 destinations, the debut of Star Princess on weekly Inside Passage sailings from Seattle, and Voyage of the Glacier itineraries between Vancouver and Anchorage (Whittier).
Positive
- Discovery Princess named Good Housekeeping's "Coolest Way To See Alaska"
- 2026 Alaska program: 8 ships, 180 departures, 19 destinations
- Star Princess debuts for weekly seven-day Inside Passage cruises from Seattle
Negative
- None.
News Market Reaction – CCL
On the day this news was published, CCL declined 0.35%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Several travel peers were also higher, with cruise names like RCL up 6.03% and CUK up 5.38%, while CCL gained 3.02%, suggesting broader interest in cruise/leisure rather than an isolated move on this brand award alone.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Earnings call notice | Neutral | +3.0% | Announcement of scheduled Q4 earnings conference call and webcast details. |
| Dec 10 | Alaska product update | Positive | +3.0% | Holland America unveiled 2027 Alaska Cruisetour season and $70M Denali Lodge upgrade. |
| Dec 09 | Wave season promo | Positive | -1.9% | Princess launched 2026 Wave Season sale with fare discounts and savings offers. |
| Dec 09 | Wave season promo | Positive | -1.9% | Cunard offered Wave Season onboard credit and perks on 2026–2027 sailings. |
| Dec 04 | Savings promotion | Positive | +0.2% | Seabourn announced Explore More Event with savings and shipboard credits. |
Recent brand and promotional announcements across CCL’s portfolio have produced mixed reactions, with some positive commercial news aligning with gains while other sales campaigns coincided with mild declines.
Over the past week, Carnival Corporation brands have issued multiple Alaska- and Wave‑season focused announcements, including Princess, Holland America, Cunard and Seabourn promotions, plus a scheduled earnings call on Dec 19, 2025. Price reactions ranged from a modest 0.19% rise to a 1.92% decline, while the conference‑call notice aligned with a 3.02% gain. Today’s Good Housekeeping award for Discovery Princess adds another Alaska‑centric brand highlight to this cluster of demand‑driven news.
Market Pulse Summary
This announcement highlights Discovery Princess being named the "Coolest Way To See Alaska" in the Good Housekeeping 2026 Travel Awards and details Carnival’s extensive 2026 Alaska program with 8 ships, 180 departures and 19 destinations. Recent news from other Carnival brands has also focused on Alaska and Wave Season promotions. Investors may watch how such third‑party recognition and expanded capacity interact with trends discussed in recent regulatory filings, including revenue growth and rising regulatory costs.
AI-generated analysis. Not financial advice.
Good Housekeeping Honors Princess Cruises as the Top Choice for Family Travel to
The Good Housekeeping Travel Awards spotlight destinations and experiences that deliver extraordinary value, quality, and joy for families traveling together, from parents with young children to grandparents reuniting with the whole clan. The 2026 winners were selected through a rigorous evaluation process that included expert reviews, consumer feedback, and real-world testing by Good Housekeeping's team of editors. Discovery Princess earned top marks for its unique blend of innovation, luxury, and entertainment, offering a one-of-a-kind setting to celebrate milestones and create lasting memories together.
"We are honored that Good Housekeeping has recognized Discovery Princess as the coolest way to see
With its immersive programming, scenic beauty, wildlife encounters and curated
What Sets Discovery Princess Apart for Families
Princess is known for bringing the
Authentic Alaska Experiences for All Ages
- Park Rangers onboard in Glacier Bay with live narration and Junior/Teen Ranger programs
- Storyteller series with cultural ambassadors, adventurers, authors, photographers and Iditarod champions
- Puppies in the Piazza and Campfire Movies Under the Stars
Alaska-Inspired Dining
- Fresh, locally sourced seafood throughout the ship, including salmon, halibut and crab
- "Cook My Catch" – guests enjoy fish they reel in on select excursions
Alaska craft beers, local spirits, themed hot beverages and signature cocktails
Entertainment & Enrichment That Brings Families Together
- Youth and teen activities like Gold Rush Treasure Hunt and Great Alaskan Fishermen's Race
2026 Alaska Voyages Aboard Discovery Princess & More
In the cruise line's biggest-ever
Another highlight of the season is the debut of Star Princess, the cruise line's newest ship, sailing weekly seven-day Inside Passage cruises roundtrip from
Guests can extend their adventure with a Princess Cruisetour, pairing a seven-day Voyage of the Glaciers cruise with 3-10 nights at Princess-owned Wilderness Lodges to explore
For more information about
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
FAQ
What award did Discovery Princess win and when was it announced for CCL?
How large is Princess Cruises' 2026 Alaska season for CCL?
Which new ship debuts in Princess Cruises' 2026 Alaska program and from which port?
What flagship route will Discovery Princess sail in 2026 for CCL?
What family-focused onboard programs helped earn Discovery Princess the Good Housekeeping award?
How can travelers book or get more information about CCL Alaska voyages for 2026?
