Cunard Invites Travelers to "Treat Yourself, On Us" with Up to $600 Onboard Credit for Wave Season
Rhea-AI Summary
Cunard (CCL) launched a Wave Season promotion running now through Feb 25, 2026, offering up to $600 onboard credit per stateroom on select 2026–2027 sailings aboard Queen Mary 2, Queen Elizabeth, Queen Victoria and Queen Anne.
Grill Suite bookings also include a drinks package and covered hotel and dining service charges. Eligible itineraries run April 2026–December 2027 and include Alaska, Caribbean, Europe, South America and Transatlantic crossings, with highlighted sailings and starting prices listed for July–November 2026/2025 departures.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
Within Water Transportation/Travel, peers showed mixed moves: CUK and EXPE were slightly positive, while TCOM, VIK, and RCL traded lower. With CCL up 0.54%, the setup pointed more to stock-specific positioning than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Promo campaign launch | Positive | +0.2% | Seabourn launched Explore More Event with savings and shipboard credit. |
| Dec 04 | Bookings update | Positive | -0.8% | Holland America reported record Black Friday bookings and promotions. |
| Dec 03 | Service award win | Positive | +0.8% | Holland America won Cruise Critic Best Service and Best Itineraries. |
| Dec 01 | Travel award recognition | Positive | -0.3% | Discovery Princess named 'Coolest Way To See Alaska'. |
| Nov 19 | New season launch | Positive | +1.2% | Holland America unveiled 2027–2028 Australia, New Zealand & South Pacific season. |
Recent cruise-brand announcements for CCL—covering promotions, awards, and new seasons—have generally been positive in tone, with price reactions mixed between modest gains and occasional pullbacks, suggesting investors do not consistently bid up marketing and branding news.
Over the past few weeks, CCL brands have highlighted a series of promotional and product-strength announcements. Seabourn’s Explore More Event on Dec 4 offered savings and up to $1,000 shipboard credit and coincided with a small 0.19% gain. Holland America reported record Black Friday bookings but saw a -0.84% move the same day, while a separate service award on Dec 3 aligned with a 0.77% rise. Princess’ Alaska award on Dec 1 and Holland America’s 2027–28 deployment also showed modest, mixed reactions. Today’s Cunard promotion fits this pattern of demand-focused, marketing-driven news.
Market Pulse Summary
This announcement highlights Cunard’s Wave Season promotion, offering up to $600 in onboard credit and added perks for Grill Suites on select 2026–2027 voyages. It fits a broader pattern of CCL brands using targeted offers and themed sailings to stimulate future demand. In parallel, Carnival’s latest 10-Q showed higher ticket and onboard revenues and stronger operating income, so investors may focus on whether promotions like this support that momentum in future booking and earnings updates.
AI-generated analysis. Not financial advice.
Starting today, travelers in
"Wave season is the most important time of year for cruise planning for both our guests and trade partners, and we're delighted to meet that moment by rewarding loyal guests and inviting new travelers to discover the Cunard difference," said Liz Fettes, Senior Vice President of Commercial for
Treat yourself, on us
Guests booking select 2026 and 2027 sailings will receive up to
Guests booking the ultimate luxury travel experience in Cunard's Grill Suites will also enjoy a Drinks Package and Hotel and Dining Service Charges are included in addition to luxuriously appointed suites, exclusive, Michelin-inspired dining venues, private indoor and outdoor lounges and spaces, and personalized butler service in the Queen Grill Suites.
The "Treat yourself, on us" offer is available on voyages sailing from April 2026 through December 2027 aboard the iconic Queen Mary 2, newly refreshed Queen Elizabeth, sophisticated Queen Victoria and the line's newest ship, Queen Anne.
Guests are spoiled for choice with itineraries visiting the idyllic glaciers of
- July 3, 2026 (7-Night Voyage, M614): America's 250th Independence Day Celebration alongside Sail4th 250 on Queen Mary 2, starting at
$4,449 - July 5, 2026: (7-Night Voyage, H617): Wellness Voyage at Sea on Queen Anne, starting at
$1,989 - August 24, 2026 (7-Night Voyage, V617A):
Italy and Adriatic Solar Eclipse, starting at$1,559 - November 28, 2025 (7 Night Voyage, M632): Literature Festival at Sea on Queen Mary 2, starting at
$1,899
For more information about Cunard, Treat Yourself on Us, or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273 or visit www.cunard.com
For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
*The Treat yourself, on us offer is subject to full terms and conditions available here.
About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840.
The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. Cunard is based at Carnival House in
Photography
Photos are available in our image library, Asset Bank:
https://cunard.assetbank-server.com/
Please note, once directed to the page you will need to "Register for an account." Your request may take up to 24 hours for approval to access the library of assets. You will be notified via email to complete your registration.
Social Media Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
For additional information about Cunard, contact: Cunard: cunardpublicrelations@cunard.com
Photo - https://mma.prnewswire.com/media/2841631/Cunard_Queen_Mary_2.jpg
Logo - https://mma.prnewswire.com/media/2697958/5662966/Cunard_Logo_2025.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/cunard-invites-travelers-to-treat-yourself-on-us-with-up-to-600-onboard-credit-for-wave-season-302636884.html
SOURCE Cunard
FAQ
What is Cunard's Wave Season offer for North America and how long does it run for CCL?
Which Cunard ships are eligible for the Treat yourself, on us offer (CCL)?
What additional benefits come with Cunard Queen Grill Suite bookings under the CCL promotion?
Are there example itineraries and starting prices for Cunard's Wave Season promotion (CCL)?
How can travelers book the Cunard Treat yourself, on us offer for CCL sailings?
