Holland America Line Introduces Enhanced Denali Lodge and Free Dining Plan for 2027 Alaska Cruisetour Season

Rhea-AI Summary

Holland America Line (CCL) unveiled its 2027 Alaska Cruisetour season for the cruise line's 80th year exploring Alaska, featuring an expanded Denali Lodge, an inclusive land dining package and 19 itineraries ranging 9–17 days.

The Denali Lodge is undergoing a $70 million transformation to finish before 2027, adding guestrooms, a contemporary restaurant, upgraded coffee service and refreshed public spaces. For a limited time, guests who book with the Have It All Early Booking Bonus receive a free land dining package valued up to $829. Mariner loyalty members can get up to $400 onboard credit when cruises open for sale.

Positive

• Free land dining package valued up to $829 with Early Booking Bonus
• $70 million Denali Lodge transformation completing before 2027 season
• Expanded offerings across 19 itineraries (9–17 days)
• Company ownership of lodges, railcars and motorcoaches ensures seamless connections

Negative

• Capital investment of $70 million at Denali Lodge increases near-term spend

Key Figures

Alaska exploration tenure 80 years Holland America’s history exploring Alaska

2027 Cruisetour itineraries 19 itineraries Number of Alaska Cruisetour options in 2027 season

Denali Lodge investment $70 million Transformation of Holland America Denali Lodge ahead of 2027 season

Dining plan value Up to $829 Retail value of free Cruisetour dining package with Early Booking Bonus

Classic Cruisetour length 9–10 days Classic Alaska & Denali Cruisetours duration including 7-Day cruise

Signature Cruisetour length 10–12 days Signature Alaska & Denali Cruisetours duration

Ultimate Cruisetour length 14 days Ultimate Alaska & Denali Cruisetours duration with extended land stays

Mariner onboard credit Up to $400 Exclusive Mariner Society Early Booking Bonus per stateroom

Market Reality Check

$26.28 Last Close

Volume Volume 16,518,925 is below the 20-day average of 19,235,905 (relative volume 0.86). normal

Technical Price at 25.51 is trading slightly below the 200-day MA of 25.64.

Peers on Argus

CCL’s move of -1.92% came as key cruise peers like CUK (-1.05%), VIK (-0.34%), RCL (-0.12%) and travel peer EXPE (-1.19%) were also down, while TCOM rose 0.93%, indicating mixed sector action rather than a unified trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Promotional offer	Positive	+0.2%	Seabourn launched Explore More savings and shipboard credit across 2026–2028 voyages.
Dec 04	Bookings record	Positive	-0.8%	Holland America reported record Black Friday U.S. bookings and strong Alaska demand.
Dec 03	Service award	Positive	+0.8%	Holland America won Best Service and Best Itineraries from Cruise Critic in 2025.
Dec 01	Ship award	Positive	-0.3%	Princess’ Discovery Princess was named a top Alaska travel option for 2026.
Nov 19	Itinerary announcement	Positive	+1.2%	Holland America detailed its 2027–2028 Australia, New Zealand and South Pacific season.

Pattern Detected

Recent brand, award and itinerary announcements have produced modest, mixed price reactions, with both small gains and declines following generally positive news.

Recent Company History

Over the last few weeks, Carnival brands have highlighted awards, promotions and longer-dated itineraries. Recent items include Seabourn’s Explore More savings event, Holland America’s Black Friday bookings record and service awards, and expanded 2027–2028 South Pacific sailings, alongside a Princess Alaska accolade. Price reactions around these announcements were modest (between about -0.84% and +1.24%), suggesting that similar positive brand and product updates, like today’s enhanced Alaska Cruisetours and Denali Lodge investment, have not consistently driven strong moves.

Market Pulse Summary

This announcement highlights Holland America’s 2027 Alaska Cruisetours, combining 19 itineraries, an expanded Denali Lodge undergoing a $70 million transformation, and a free land dining package valued at up to $829 with the Early Booking Bonus. In recent months, similar positive brand and itinerary news produced only modest share moves. Investors may monitor booking trends, pricing power and guest mix to gauge how these enhancements translate into financial performance.

AI-generated analysis. Not financial advice.

Marking the cruise line's 80th year exploring Alaska, the season delivers upgraded amenities, immersive adventures and added value for guests

SEATTLE, Dec. 10, 2025 /PRNewswire/ -- As Holland America Line prepares to celebrate 80 years of exploring Alaska, the cruise line is unveiling its 2027 Cruisetour season with fresh enhancements. Travelers can pair an iconic Alaska cruise with an unforgettable journey into Denali National Park and Canada's Yukon, featuring an expanded Denali Lodge and a new inclusive dining package — free for guests booking with the Have It All Early Booking Bonus — that delivers local flavors, multiple dining venues and added value. Guests can choose between 19 itineraries, each offering access to more of Alaska's splendor, including glaciers, wildlife and wilderness tours.

Holland America Line's Alaska Cruisetours — which won the 2025 Gold Magellan Award for Cruisetours — continue to set the standard for immersive travel experiences. Each journey includes a visit to Denali National Park and a three- to seven-day cruise aboard Koningsdam, Nieuw Amsterdam, Westerdam or Zaandam. Guests can start with the cruise or the overland journey, and those craving a deeper connection to the region's wild beauty and storied past can venture into the Yukon. As the only cruise line that explores this territory, Holland America Line takes guests beyond Skagway, tracing the historic Klondike Gold Rush route all the way to Dawson City.

To mark the expansion of Denali Lodge and the 80th anniversary exploring Alaska, Holland America Line is offering a free Cruisetour dining package for guests who book with the Early Booking Bonus, one of the most valuable bonuses the cruise line has ever offered to guests exploring Alaska's interior. This inclusive dining package covers breakfast and dinner at Holland America's signature properties in Denali, Skagway and Dawson City, plus lunch aboard the glass-domed McKinley Explorer® railcars. Guests will also enjoy the lively Music of Denali dinner theater and receive lunch during the Tundra Wilderness Tour. With a retail value of up to $829, the plan is included at no extra charge for guests booking with the Have It All Early Booking Bonus — an industry-first enhancement made possible by Holland America's privately owned properties in Alaska.

"Guests want an inclusive experience and the seamless convenience of cruising carried through their entire journey — this free meal plan delivers that all the way to Denali," said Dan Rough, vice president of revenue management. "Because Holland America Line owns lodges, railcars and motorcoaches, and now includes meals, we can create a truly unified experience that takes the guesswork out of travel and lets guests simply savor the journey. From enjoying a hearty breakfast before a day of exploring Denali to relaxing over dinner after a scenic rail journey, every detail reinforces Holland America's commitment to delivering a premium, worry-free adventure."

And due to the expansion at Holland America Denali Lodge, guests will have more dining options than ever before. The lodge, a centerpiece of the Cruisetour experience, is undergoing a $70 million transformation that will be complete ahead of the 2027 season. Travelers can expect new guestroom buildings, along with a reimagined main lodge featuring a contemporary restaurant, and an upgraded coffee experience. Guests will also be able to enjoy refreshed public spaces and improved trail signage, all designed to elevate comfort and immersion at the gateway to Denali National Park.

"With these enhancements, Denali Lodge — already a cornerstone of Holland America's Alaska Cruisetours — further showcases our commitment to delivering a premium Denali experience that pairs the elegance of our ships with the authenticity of Alaska's rugged beauty," said Rough. "The expansion supports longer stays and reinforces Holland America's leadership as the Alaska expert. By blending modern upgrades with the lodge's stunning natural vistas, every moment on land complements the unforgettable experience at sea."

Immersive Alaska Adventures
Every 2027 Cruisetour combines Holland America Line's award-winning cruises with curated land experiences that showcase Alaska's most iconic sights. Guests enjoy guided wildlife viewing and extended stays in Denali — up to three nights — for a more relaxed pace. Each itinerary includes a scenic ride aboard the glass-domed McKinley Explorer® train, offering panoramic views and elegant dining as guests travel through Alaska's wilderness. Select itineraries add the historic White Pass & Yukon Route railroad from Skagway or offer Direct-to-Denali service, taking guests from ship to lodge in a single day. Holland America Line's ownership of motorcoaches, railcars and hotels ensures seamless connections and preferential schedules throughout the journey.

'Ultimate' Adventures
Beginning in 2026, each Ultimate Cruisetour offers travelers an expanded way to experience the Great Land by combining multi-day inland adventures — including a two-night stay at Holland America Denali Lodge, and a visit to iconic Alyeska, Seward or Homer — with an unforgettable 7-Day "Glacier Discovery" cruise. Each "Ultimate" Cruisetour itinerary will now feature a dedicated Tour Director to provide insights and ensure a seamless journey.

Season Highlights

• Classic Alaska & Denali Cruisetours: Provide guests with the best of Alaska in the shortest period of time. Itineraries range from 9-10 days and include a 7-Day Glacier Discovery cruise, one night at Denali Lodge, Denali Natural History Tour and features destinations such as Anchorage or Fairbanks, Talkeetna, Denali, Whittier, Glacier Bay, Hubbard Glacier, Skagway, Juneau, Ketchikan and the Inside Passage.
• Signature Alaska & Denali Cruisetours: Provide guests with iconic Alaska experiences as well as more nights at Denali Lodge. Itineraries range from 10-12 days and include a 7-Day Glacier Discovery cruise, two or three nights at Denali Lodge, Tundra Wilderness Tour and select itineraries feature the Riverboat Discovery Tour. Features destinations such as Anchorage or Fairbanks, Denali, Whittier, Glacier Bay, Hubbard Glacier, Skagway, Juneau, Ketchikan and the Inside Passage.
• Ultimate Alaska & Denali Cruisetours: Provide guests with iconic Alaska experiences with a dedicated tour director, as well as a stay in a quaint Alaskan town. Itineraries are 14 days; include a 7-Day Glacier Discovery cruise, two nights at Denali Lodge plus extended stays in Alyeska, Seward or Homer. Guests have access to a number of included tours depending on itinerary, such as a visit to the Alaska Wildlife Conservation Center, the Tundra Wilderness Tour, Riverboat Discovery, Gold Dredge 8 and others.
• Alaska, Denali & Yukon Cruisetours: Provide guests with unique, escorted tours of Denali and the remote Yukon territory. Itineraries range from 9-17 days and include a 7-Day Glacier Discovery cruise or a 3- or 4-Day Inside Passage cruise. Guests enjoy 2-3 nights at Denali Lodge plus two nights in Dawson City and Whitehorse, travel with a dedicated tour director and access to a number of included tours depending on itinerary, such as Tundra Wilderness Tour, Riverboat Discovery, Gold Dredge 8, Klondike Gold Tour and White Pass & Yukon Route Railway.

Early Booking Bonus and Free Dining Package
For a limited time, when guests book 2027 Cruisetours with the Have It All Early Booking Bonus, they receive a free dining package for the land portion of their journey, up to an $829 value. Additionally, the standard package amenities of shore excursions, specialty dining, a Signature Beverage Package and Surf Wi-Fi are included

Guests can also take advantage of Holland America Line's Exclusive Mariner Society Early Booking Bonus. Mariner Society loyalty members can enjoy up to $400 onboard credit per stateroom when these cruises open for sale.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising. 

CONTACT: Bill Zucker
PHONE: 800-637-5029, 206-626-9890
EMAIL: pr@hollandamerica.com

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SOURCE Holland America Line

FAQ

What does Holland America Line announce for the 2027 Alaska Cruisetour season (CCL)?

Holland America Line announced an expanded Denali Lodge, a free land dining package up to $829 with the Have It All Early Booking Bonus, and 19 itineraries for 2027.

How much is Holland America's Denali Lodge expansion for 2027 (CCL)?

The Denali Lodge is undergoing a $70 million transformation scheduled for completion ahead of the 2027 season.

What is included in the free Cruisetour dining package for 2027 (CCL)?

The package covers breakfast and dinner at Holland America properties in Denali, Skagway and Dawson City, lunch on McKinley Explorer railcars, Music of Denali dinner theater and Tundra Wilderness Tour lunch.

How many nights at Denali Lodge are available on 2027 itineraries (CCL)?

Itineraries offer up to three nights at Denali Lodge depending on the chosen Signature, Classic, Ultimate or Yukon Cruisetour.

What loyalty benefit is available for Mariner Society members on 2027 Cruisetours (CCL)?

Mariner Society members can receive up to $400 onboard credit per stateroom when these cruises open for sale.

Which ships operate the 2027 Alaska Cruisetours for Holland America (CCL)?

Cruisetours pair a 3–7 day cruise aboard Koningsdam, Nieuw Amsterdam, Westerdam or Zaandam with Denali and Yukon land programs.