Princess Cruises Launches Biggest and Best Cyber Sale Ever

Rhea-AI Summary

Princess Cruises has announced its largest-ever Cyber Sale, offering substantial discounts on cruises for 2024-2026. The sale includes up to 50% off cruise fares, 50% off deposits, and free sailing for third and fourth guests in the same stateroom. The promotion features a Better than Best Price Guarantee with 120% onboard credit if lower fares are found. Sample voyages start from $559 for a 7-day Western Caribbean cruise to $1,749 for a 16-day Iceland & Greenland journey. The sale covers various destinations including Mediterranean, Alaska, Caribbean, and more, ending November 25, 2024.

Positive

• Up to 50% discount on cruise fares
• Free sailing for 3rd and 4th guests
• 50% reduction in deposit requirements
• 120% price match guarantee through onboard credit
• Competitive starting prices from $559 for 7-day cruises

Negative

• None.

Insights

Travel Industry Analyst

This major promotional campaign by Princess Cruises represents a significant strategic move in the cruise industry. The 50% discount on fares and deposits, combined with free sailing for 3rd and 4th guests, is an aggressive pricing strategy aimed at stimulating advance bookings through 2026. The $559 starting price point for 7-day Caribbean cruises is particularly competitive for the market.

The timing and scale of this promotion suggests Princess is focusing on filling capacity well in advance, likely responding to industry-wide trends of longer booking windows post-pandemic. The Better than Best Price Guarantee demonstrates confidence in their pricing strategy while protecting against potential revenue dilution. This promotion could positively impact CCL's forward booking position and cash flow through deposit collections, though at potentially lower margins.

Revenue Management Expert

The extensive scope of this promotion across multiple years and destinations indicates a strategic shift in Princess Cruises' revenue management approach. By offering substantial discounts now for sailings through 2026, they're effectively trading margin for occupancy and cash flow predictability. The free third and fourth guest offer is particularly notable as these cabins typically generate high-margin incremental revenue through onboard spending.

Historical data shows that early booking promotions can generate 20-30% higher onboard revenue

per guest compared to last-minute bookings. The 120% price guarantee is a calculated risk that could help maintain price integrity while driving early commitments. This could positively impact CCL's forward earnings visibility and working capital position.

11/01/2024 - 09:30 AM

Up to 50% off Cruise Fares, 50% off Deposits, Plus 3^rd and 4^th Guests sail FREE

FT. LAUDERDALE, Fla., Nov. 1, 2024 /PRNewswire/ -- Princess Cruises today unveiled its biggest and best-ever Cyber Sale, offering cruisers significant savings on 2024, 2025, and 2026 cruises to worldwide destinations. Whether it's a family vacation for the holidays, a summer getaway or a special celebration, now is the time to book a cruise.

Available now, the 2024 Cyber Sale offers the following perks on select 2024, 2025, and 2026 sailings:

• Up to 50% off cruise fares on voyages all over the globe.
• 50% off deposits.
• Third and fourth guests sail free when booked in the same stateroom as first and second guests.

Plus, guests can book with the Better than Best Price Guarantee, ensuring that if they find a better cruise fare on Princess.com for the same Princess cruise, stateroom category, and sail date at any time before their final payment, Princess will provide 120% of the difference in the form of an onboard credit. 

Destinations abound with cruises offered to the Mediterranean, Alaska, Japan, Australia & New Zealand, the Caribbean, Panama Canal, Mexico, Hawaiian Islands, Tahiti, California Coast, Northern Europe, British Isles, Greenland, South America & Antarctica. Per person, double occupancy pricing includes the following sample voyages:

• 7-day Western Caribbean with Mexico on Regal Princess (Nov 9, 2025), starting at $559
• 7-day Inside Passage (Roundtrip Vancouver) on Grand Princess (June 10, 2025), starting at $929
• 7-day Mediterranean with France & Italy on Majestic Princess (Mar. 4, 2025), starting at $949
• 11-day Mexican Riviera on Ruby Princess (Oct. 19, 2025), starting at $979
• 12-day Panama Canal with Costa Rica & Caribbean on Caribbean Princess (Nov 29, 2025), starting at $1,189
• 16-day Iceland & Greenland on Emerald Princess (July 31, 2025), starting at $1,749

The Princess Cruises Cyber Sale ends at 11:59 pm PST on Nov. 25, 2024, and is available to residents of the 50 United States, Canada, Puerto Rico, Mexico, Bermuda and the District of Columbia. Some restrictions apply, with standard terms and conditions for all bookings. More details about this limited-time offer can be found at www.princess.com.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). 

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SOURCE Princess Cruises

FAQ

When does Princess Cruises Cyber Sale 2024 end?

The Princess Cruises Cyber Sale ends at 11:59 pm PST on November 25, 2024.

What are the main discounts offered in Princess Cruises 2024 Cyber Sale?

The sale offers up to 50% off cruise fares, 50% off deposits, and free sailing for third and fourth guests in the same stateroom.

What is the lowest price offered in Princess Cruises 2024 Cyber Sale?

The lowest advertised price is $559 for a 7-day Western Caribbean cruise with Mexico on Regal Princess departing November 9, 2025.

What destinations are included in Princess Cruises 2024 Cyber Sale?

The sale includes cruises to Mediterranean, Alaska, Japan, Australia & New Zealand, Caribbean, Panama Canal, Mexico, Hawaiian Islands, Tahiti, California Coast, Northern Europe, British Isles, Greenland, and South America & Antarctica.