CareCloud Unveils Marketware as Strategic Growth Solution for Hospitals

Rhea-AI Summary

CareCloud (NASDAQ: CCLD) has unveiled Marketware, a physician relationship management and analytics platform acquired through its recent Medsphere acquisition. The platform helps hospitals strengthen physician alignment, optimize referral networks, and drive measurable growth.

Marketware's key features include tracking referral patterns, reducing network leakage, and providing actionable intelligence through interactive dashboards. The platform is being integrated with CareCloud's AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions.

A live demonstration of Marketware is scheduled for October 8, 2025, at 1:00 PM ET, where hospitals can explore the platform's capabilities and learn about CareCloud's growth vision.

Positive

• Strategic acquisition of Marketware platform enhances CareCloud's hospital IT portfolio
• Platform helps hospitals reduce network leakage and increase revenue
• Integration with AI Center of Excellence and existing CareCloud solutions creates new opportunities
• Proven success with existing clients like Kalkaska Memorial Health Center

Negative

• Integration of acquired technology may require additional investment and development time

Insights

Healthcare Technology Analyst

CareCloud integrates Marketware from recent Medsphere acquisition to help hospitals optimize referrals and boost revenue through data-driven physician engagement.

CareCloud has unveiled Marketware, a strategic addition to its portfolio that focuses on physician relationship management for hospitals. This platform, acquired through the recent Medsphere acquisition, offers hospitals a data-driven solution to strengthen physician alignment, optimize referral networks, and directly connect engagement strategies to measurable growth outcomes.

Marketware addresses critical challenges hospitals face today. The platform helps healthcare organizations track referral patterns and identify network leakage – a significant issue where patients leave the network for care, resulting in lost revenue. By providing visibility into these patterns, hospitals can keep more patients within their system, improving both continuity of care and financial performance.

What makes this announcement particularly noteworthy is the integration plan. CareCloud is connecting Marketware with its AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions. This integration creates a more comprehensive ecosystem that connects physician relationship data with operational and financial metrics – potentially creating new efficiency and revenue opportunities for hospitals using these systems.

The testimonial from Kalkaska Memorial Health Center suggests real-world impact, with the VP of Clinics & Ancillary Services crediting the platform with contributing to revenue increases. This practical validation strengthens CareCloud's value proposition as hospitals increasingly seek solutions to maintain financial stability amid industry pressures.

09/25/2025 - 09:00 AM

Platform strengthens physician alignment and referral management; live presentation scheduled for October 8

SOMERSET, N.J., Sept. 25, 2025 (GLOBE NEWSWIRE) -- CareCloud, Inc. (NASDAQ: CCLD, CCLDO) (“CareCloud” or the “Company”), a leader in healthcare technology and AI-powered solutions, today unveiled Marketware, its hospital-focused physician relationship management and analytics platform, which it added to its portfolio as part of its recent Medsphere acquisition. Marketware enables hospitals to strengthen physician alignment, optimize referral networks, and link engagement strategies to measurable growth.

“The implementation of Marketware has contributed to increases in revenue, and the data available makes us feel like we can continue to grow both finances and services,” said Daniel Conklin, VP, Clinics & Ancillary Services, Kalkaska Memorial Health Center. “We have more confidence in the outcomes of our initiatives because Marketware fills holes in our data sets.”

“Marketware is a powerful part of our hospital IT portfolio,” said Stephen Snyder, Co-Chief Executive Officer, CareCloud. “It gives hospitals a data-driven way to identify opportunities, reinforce physician relationships, and capture growth at a time when financial strength is more important than ever. We want the market to clearly understand that Marketware is part of the CareCloud family, and we are investing to expand its impact as we begin to incorporate AI-driven insights and tools from our broader product portfolio.”

Marketware has been adopted by hospitals nationwide to help leadership teams gain visibility into referral trends, reduce network leakage, and prioritize physician outreach. The platform provides hospital executives with actionable intelligence to strengthen alignment with physicians, expand service-line growth, and better serve patient needs. With interactive dashboards and analytics, Marketware enables organizations to:

• Track referral patterns and identify leakage to keep patients within the health system and improve continuity of care.
• Strengthen physician engagement by highlighting areas where additional collaboration or outreach is needed.
• Support strategic planning with data on service-line performance, competitive pressures, and community needs.
• Demonstrate impact by tying physician relationship efforts directly to patient access, volume growth, and financial outcomes.

The platform is being integrated with CareCloud’s AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions, creating new opportunities for hospitals to connect physician relationship data with operational and financial performance.

As part of this unveiling, CareCloud will host a Marketware demonstration and walk-through offering hospitals an opportunity to see the platform’s capabilities in action and hear about CareCloud’s vision for its future growth on October 8 at 1:00 PM ET. Participants are invited to register here.

About CareCloud

CareCloud (Nasdaq: CCLD, CCLDO) brings disciplined innovation to the business of healthcare. Our suite of AI and technology-enabled solutions helps clients increase financial and operational performance, streamline clinical workflows and improve the patient experience. More than 40,000 providers count on CareCloud to help them improve patient care, while reducing administrative burdens and operating costs. Learn more about our products and services, including revenue cycle management (RCM), practice management (PM), electronic health records (EHR), business intelligence, patient experience management (PXM) and digital health, at carecloud.com.

Follow CareCloud on LinkedIn, X and Facebook.

For additional information, please visit our website at carecloud.com. To listen to video presentations by CareCloud’s management team, read recent press releases and view the latest investor presentation, please visit ir.carecloud.com.

Forward-Looking Statements

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The statements in this press release are made as of the date of this press release, even if subsequently made available by the Company on its website or otherwise. The Company does not assume any obligations to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

SOURCE: CareCloud

Company Contact: 
Norman Roth 
Interim Chief Financial Officer and Corporate Controller 
CareCloud, Inc.
nroth@carecloud.com 

Investor Contact:
Stephen Snyder 
Co-Chief Executive Officer 
CareCloud, Inc. 
ir@carecloud.com 

FAQ

What is CareCloud's Marketware platform and what does it do?

Marketware is a physician relationship management and analytics platform that helps hospitals strengthen physician alignment, optimize referral networks, and track referral patterns. It provides actionable intelligence through interactive dashboards to improve hospital performance.

How does Marketware benefit hospitals using CareCloud's platform?

Marketware helps hospitals track referral patterns, reduce network leakage, strengthen physician engagement, and connect physician relationship data with operational and financial performance. It enables hospitals to keep patients within their health system and improve care continuity.

When will CareCloud (CCLD) demonstrate the Marketware platform?

CareCloud will host a Marketware demonstration on October 8, 2025, at 1:00 PM ET, showcasing the platform's capabilities and future growth vision.

How did CareCloud acquire the Marketware platform?

CareCloud acquired Marketware as part of its recent Medsphere acquisition, adding it to their hospital-focused technology portfolio.

What integration plans does CareCloud have for Marketware?

CareCloud is integrating Marketware with its AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions to connect physician relationship data with operational and financial performance.