Clear Channel Outdoor and Blood Cancer United Team Up on Billboard Campaign to Reach More People Affected by Blood Cancer

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Clear Channel Outdoor (NYSE: CCO) partnered with Blood Cancer United (formerly The Leukemia & Lymphoma Society) to launch an Out-of-Home billboard campaign beginning in October 2025 across Atlanta, Chicago, Dallas, Los Angeles, Miami and New York.

The campaign, which illuminated two Times Square digital billboards on Oct 9, 2025, promotes Blood Cancer United’s new name (revealed Aug 28, 2025), emphasizes life beyond diagnosis, and highlights a goal to enable people with blood cancer to gain more than one million years of life by 2040. The integrated effort runs through October with broadcast, digital, social and PR activations continuing through year-end.

Out-of-Home Campaign Introduces The Leukemia & Lymphoma Society's New Name, Blood Cancer United, to Engage More Communities and Increase Awareness of Blood Cancer

NEW YORK, Oct. 14, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) today announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the organization's new name and brand identity. Launched during Blood Cancer Awareness Month in September, the campaign highlights Blood Cancer United's mission to support everyone impacted by blood cancer, reminding the public that every person diagnosed with blood cancer has passions to pursue, people to love and stories to tell.

The OOH campaign further underscores that Blood Cancer United is all about blood cancer, so patients can be more than their diagnosis and be about everything else that defines their lives: purpose, people and possibilities. This OOH collaboration builds on Blood Cancer United's first national advertising campaign in more than a decade and runs across Atlanta, Chicago, Dallas, Los Angeles, Miami and New York through October.

On October 9, during Advertising Week New York, two Clear Channel Outdoor digital billboards in the iconic Times Square were illuminated with messages uplifting Blood Cancer United's community of patients, families, volunteers, supporters and partners. The billboards also displayed a bold goal: by 2040, Blood Cancer United will enable people with blood cancer to gain more than one million years of life – more cherished moments and memories with family and friends. 

"This campaign and our new brand reflect the voices of patients, families, volunteers, and supporters who have shared their experiences with us," said Lynn Godfrey, SVP, Chief Experience Officer at Blood Cancer United. "We want everyone touched by blood cancer to feel seen, supported, and connected to our mission, and to be able to focus on life beyond their diagnosis. Thanks to partners like Clear Channel Outdoor, we're able to share our message of hope far and wide – ensuring that no one faces blood cancer alone."

Blood Cancer United revealed its new name and brand identity on August 28, 2025, reflecting years of transformation and a renewed commitment to uniting the blood cancer community. In addition to OOH, the organization's integrated advertising campaign includes broadcast, digital, social and PR channels, with additional activations running through the end of the year.

"Our partnership with Blood Cancer United demonstrates how our Out-of-Home media platform has the power to bring together communities around a shared mission," said Dan Levi, EVP & CMO, Clear Channel Outdoor. "We're proud to help shine a light on Blood Cancer United's lifesaving work through this campaign, which not only connects with more people affected by blood cancer but also honors their personal stories of strength, hope and resilience."

About Blood Cancer United®
Blood Cancer United® (formerly The Leukemia & Lymphoma Society) is the largest global nonprofit focused on blood cancer patient support, research, and advocacy. The organization's mission is to cure blood cancer and improve the quality of life of all patients and their families. To achieve it, Blood Cancer United brings together a community of people—patients and their families, volunteers, healthcare providers, scientists, staff, partners, fundraisers, and philanthropists—who believe all blood cancer patients deserve longer, fuller lives.

Since the organization's founding in 1949, it has consistently evolved to better serve people affected by all 100-plus types of blood cancers—including leukemia, lymphoma, myeloma, myelodysplastic syndromes, and myeloproliferative neoplasms. 

Blood Cancer United offers free, trustworthy resources, personalized support, and community for anyone affected by blood cancer. The organization has invested more than $2 billion in research, which continues to increase survival rates. Blood Cancer United advocates nationally and locally for more accessible and affordable healthcare for all patients. 

For support and to learn more, visit www.BloodCancerUnited.org. Patients can contact blood cancer information specialists at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with the organization on Facebook, X, Instagram, LinkedIn and TikTok. 

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

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SOURCE Clear Channel Outdoor

FAQ

What did Clear Channel Outdoor (CCO) announce on October 14, 2025?

CCO announced an Out-of-Home billboard partnership with Blood Cancer United to run OOH ads in six U.S. cities beginning October 2025.

Which markets will the Blood Cancer United OOH campaign run in and when?

The campaign runs across Atlanta, Chicago, Dallas, Los Angeles, Miami and New York through October 2025.

What was displayed on the Times Square billboards on October 9, 2025 for Blood Cancer United?

Two Clear Channel digital billboards in Times Square showed messages supporting patients, volunteers and a goal to add more than one million years of life by 2040.

When did Blood Cancer United change its name from The Leukemia & Lymphoma Society?

Blood Cancer United unveiled its new name and brand identity on August 28, 2025.

How long will Blood Cancer United’s integrated campaign run beyond the OOH execution?

In addition to OOH through October, the integrated campaign includes broadcast, digital, social and PR channels with additional activations running through the end of 2025.