Clear Channel Outdoor-Commissioned Nielsen Study: Airport Advertising Continues Driving Frequent Flyers to Even More Action Post Ad Exposure as Air Travel Surges
Clear Channel Outdoor (NYSE:CCO) has released findings from a Nielsen-commissioned study highlighting the effectiveness of airport advertising amid surging air travel. The research reveals that 57% of frequent flyers took action after viewing airport ads, an 8% increase from 2022.
Key findings show that frequent flyers are over 2x more likely to hold C-suite positions and have influence over $500,000+ in business spending. The study found that 82% read airport advertisements, with 61% visiting advertised locations and 45% scanning QR codes. Notably, frequent flyers are 136% more likely to be AI decision-makers at their companies.
The research also revealed that 88% of frequent travelers want to see local business ads in their hometown airports, followed by local sports teams (53%) and educational institutions (48%).
Clear Channel Outdoor (NYSE:CCO) ha pubblicato i risultati di uno studio commissionato da Nielsen sull’efficacia della pubblicità aeroportuale in un periodo di crescita dei viaggi aerei. La ricerca mostra che il 57% dei viaggiatori frequenti ha reagito dopo aver visto annunci negli aeroporti, un incremento di 8 punti rispetto al 2022.
Tra i principali risultati, i viaggiatori abituali risultano più di due volte propensi a ricoprire ruoli di senior management e influenzano oltre 500.000 dollari in spese aziendali. Lo studio evidenzia che l’82% legge gli annunci aeroportuali, il 61% visita le località pubblicizzate e il 45% scansiona i codici QR. In modo significativo, i viaggiatori frequenti hanno una probabilità del 136% superiore nel diventare decisori legati all’AI nelle loro aziende.
La ricerca mostra anche che l’88% dei viaggiatori frequenti desidera vedere annunci di attività locali negli aeroporti della loro città, seguito da squadre sportive locali (53%) e istituzioni educative (48%).
Clear Channel Outdoor (NYSE:CCO) ha dado a conocer resultados de un estudio encargado por Nielsen sobre la efectividad de la publicidad en aeropuertos en un contexto de aumento de los viajes. La investigación revela que el 57% de los viajeros frecuentes tomó medidas tras ver anuncios en aeropuertos, un incremento de 8 puntos respecto a 2022.
Entre los hallazgos clave, los viajeros habituales tienen más de dos veces probabilidades de ocupar puestos de dirección y ejercen influencia sobre gastos empresariales superiores a 500.000 dólares. El estudio encontró que el 82% lee anuncios aeroportuarios, el 61% visita las ubicaciones anunciadas y el 45% escanea códigos QR. Notablemente, los viajeros frecuentes tienen una probabilidad 136% mayor de ser decisores de IA en sus compañías.
La investigación también mostró que el 88% de los viajeros frecuentes quiere ver anuncios de negocios locales en los aeropuertos de su ciudad, seguidos por equipos deportivos locales (53%) e instituciones educativas (48%).
Clear Channel Outdoor (NYSE:CCO)가 Nielsen이 의뢰한 연구의 결과를 발표했습니다. 공항 광고의 효과가 항공 수요 증가 속에서 입증되었다는 내용으로, 연구에 따르면 자주 비행하는 이용자의 57%가 공항 광고를 본 뒤 조치를 취했고, 이는 2022년 대비 8% 포인트 증가한 수치입니다.
주요 결과로는 자주 여행하는 이용자들이 C-스위트 직책을 가질 확률이 2배 이상 높다는 점과 이들이 50만 달러 이상의 비즈니스 지출에 영향을 미친다는 점이 확인되었습니다. 또한 82%가 공항 광고를 읽고, 61%는 광고된 장소를 방문하며, 45%가 QR 코드를 스캔합니다. 특히 자주 여행하는 이용자들은 기업의 AI 의사결정에 관여할 가능성이 136% 더 높다고 나타났습니다.
연구에 따르면 자주 여행하는 이용자의 88%가 고향 공항에서 지역 기업 광고를 보고 싶어하고, 그다음으로 지역 스포츠 팀(53%), 교육 기관(48%)이 뒤를 이었습니다.
Clear Channel Outdoor (NYSE:CCO) a publié les résultats d’une étude commandée par Nielsen démontrant l’efficacité de la publicité dans les aéroports dans un contexte de forte hausse des voyages. Selon la recherche, 57% des voyageurs fréquents ont réagi après avoir vu des publicités en aéroport, en hausse de 8 points par rapport à 2022.
Parmi les principaux enseignements, les voyageurs habituels sont plus de deux fois susceptibles d’occuper des postes de direction et d’influencer plus de 500 000 $ en dépenses professionnelles. L’étude révèle que 82% lisent les publicités en aéroport, 61% visitent les lieux annoncés et 45% scannent les codes QR. Fait notable, les voyageurs fréquents présentent une probabilité de 136% plus élevée d’être des décideurs en IA au sein de leurs entreprises.
La recherche montre également que 88% des voyageurs fréquents souhaitent voir des publicités d’entreprises locales dans les aéroports de leur ville, suivis par les équipes sportives locales (53%) et les institutions éducatives (48%).
Clear Channel Outdoor (NYSE:CCO) hat Ergebnisse einer von Nielsen beauftragten Studie veröffentlicht, die die Wirksamkeit von Werbung an Flughäfen angesichts steigender Reiseaktivitäten untersucht. Die Forschung zeigt, dass 57% der Vielflieger nach dem Ansehen von Flughafenwerbung aktiv werden, ein Anstieg um 8 Prozentpunkte gegenüber 2022.
Zu den Kernbefunden gehört, dass Vielflieger mehr als doppelt so wahrscheinlich in Führungspositionen zu finden sind und über Ausgaben von über 500.000 USD im Geschäftsbereich Einfluss haben. Die Studie ergab außerdem, dass 82% die Flughafenwerbung lesen, 61% die beworbene Standorte besuchen und 45% QR-Codes scannen. Bemerkenswert ist, dass Vielflieger eine 136% höhere Wahrscheinlichkeit haben, bei ihren Unternehmen AI-Entscheidungsträger zu sein.
Darüber hinaus zeigte die Forschung, dass 88% der Vielflieger Werbung lokaler Unternehmen an ihrem Heimatflughafen sehen möchten, gefolgt von lokalen Sportteams (53%) und Bildungseinrichtungen (48%).
Clear Channel Outdoor (NYSE:CCO) أصدر نتائج دراسة قامت بها Nielsen تُبرز فعالية الإعلان في المطارات في ظل زيادة السفر الجوي. تُظهر البحث أن 57% من المسافرين المتكررين اتخذوا إجراءً بعد مشاهدة إعلانات المطارات، بزيادة قدرها 8 نقاط مئوية عن 2022.
وتبين النتائج أن المسافرين المتكررين أكثر من ضعفين احتمالًا أن يشغلوا مناصب تنفيذية ولهم تأثير على إنفاق أعمال يتجاوز 500,000 دولار. كما وجدت الدراسة أن 82% يقرأون إعلانات المطارات، و61% يزورون المواقع المعلَنة، و45% يقرأون رموز الاستجابة السريعة. ومن الجدير بالذكر أن المسافرين المتكررين لديهم احتمال بزيادة 136% ليكونوا صانعي قرار يتعلق بالذكاء الاصطناعي في شركاتهم.
كشفت الدراسة أيضًا أن 88% من المسافرين المتكررين يرغبون في رؤية إعلانات تجارية محلية في مطارات مدينتهم، يليهم فرق رياضية محلية (53%) ومؤسسات تعليمية (48%).
Clear Channel Outdoor (NYSE:CCO) 已发布由尼尔森委托的一项研究结果，显示在旅客流量激增的背景下，机场广告的有效性。研究显示，57% 的常旅客在看到机场广告后采取了行动，比2022年提高了8个百分点。
主要发现还包括，常旅客成为高管职位的概率>两倍以上，对超过50万美元的商务支出具有影响力。研究发现，82% 的人会读机场广告，61% 会访问广告所指地点，45% 会扫描二维码。值得注意的是，常旅客成为公司AI决策者的概率高出 136%。
研究还显示，88% 的常旅客 希望在家乡机场看到本地企业广告，其次是本地体育队（53%）和教育机构（48%）。
- 57% of frequent flyers took action after viewing airport ads, showing 8% increase from 2022
- 82% of frequent flyers read airport advertisements, demonstrating high engagement
- Frequent flyers are 2x more likely to be C-suite executives with influence over $500,000+ in business spending
- 45% of viewers scanned QR codes, showing 6% increase from 2022
- 65% of frequent flyers work for companies actively investing in AI
- None.
Airport Media Drives Greater Impact for Brand, Proving Itself a Powerful Engagement Medium Among Frequent Flyers Who Are 2x More Likely to Be Their Company's AI Decision-Maker
The study comes as air travel continues surging and as TSA has screened record numbers of travelers this year, and the trend is expected to accelerate into 2026. Moreover, this growth is driven by pent-up travel demand, modernization and expansion of
The study, which focused on business travelers** and frequent flyers*, provides a revealing look into traveler perceptions, preferences, and, most importantly, behaviors following exposure to airport advertising. In an era defined by traveler mobility, digital connectivity and experiential marketing, this study further underscores how airport media is uniquely positioned to deliver brand awareness and conversion at scale.
Why Advertisers Should Leverage Airport Media Now
1. Airport Ads Drive Real Results
The study's findings highlight the strength of airport media across the entire marketing funnel. Frequent flyers who noticed airport advertising responded to the survey in the following ways:
82% read airport advertisements.61% recall seeing airport advertisements.57% took action after viewing an ad in an airport—an8% increase from the 2022 study.
2. What Actions Are Travelers Taking?
Among those who acted after seeing airport advertising:
61% visited the advertised location.53% visited the advertised website.45% scanned a QR code—a6% increase from 2022.36% visited the social media site.
3. What Travelers Want to See:
As airports nationwide continue transforming the air travel experience into an even greater experience and overall sense of place for travelers, airport audiences, especially frequent flyers, want advertising that resonates. Among the top three types of ads frequent travelers want to see in their hometown airport are the following:
88% want ads from local businesses53% want ads from local sports teams48% want ads from local educational institutions
Reach Tech Savvy Decision-Makers with 2x Purchasing Power
The survey data show that airport environments are a powerful place to reach influential professionals, especially those who make major decisions in technology and innovation. Here's what the findings reveal about these frequent flyers:
- More than twice as likely to be executives: Frequent flyers are over two times more likely to have a C-suite title (like CEO, CFO or CTO) than employed people who aren't traveling. (Index 221 means they are
121% more likely than average.) - Much greater purchasing power: Frequent flyers are more than twice as likely to have influence over
$500,000 126% more likely than average.) - Cutting-edge companies:
65% of these frequent flyers say their companies are either leaders in technology or keeping pace with the latest trends. - AI decision-makers: Frequent flyers are over two times more likely to be the person making decisions about Artificial Intelligence at their company. (Index 236 =
136% more likely.) - Investing in the future: Frequent flyers are also
65% more likely to work for companies that are actively investing in AI. (Index 165 =65% higher likelihood.)
"As air travel continues to surge and airports evolve into vibrant commercial hubs creating a sense of place for travelers, this new research affirms what we've long known — airport advertising is not only seen, but it also inspires action," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "With over half of all travelers taking meaningful steps after seeing airport ads, from visiting websites to scanning QR codes, this valuable medium offers brands an unrivaled opportunity to influence decisions at a moment of high intent. Now is the time for both local and national advertisers to lean in and capture the attention of this powerful, engaged audience."
** Business Frequent Flyer takes 3 or more round trips for business annually.
* Frequent Flyers take 3 or more domestic round trips annually.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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