Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live

Rhea-AI Summary

Clear Channel Outdoor (NYSE:CCO) has launched CCO Inflight Insights™, a groundbreaking Out-of-Home (OOH) measurement solution that provides real-time campaign performance data. This first-of-its-kind tool enables advertisers to track store visits and audience behavior while their OOH campaigns are still active.

The solution offers weekly reporting on audience demographics, visit timing, and travel distance metrics, allowing brands to optimize campaigns mid-flight. Based on testing with over 100 campaigns across two years, Inflight Insights™ delivers digital media-comparable metrics and actionable data to help advertisers maximize their OOH investment effectiveness.

The platform is particularly valuable for local advertisers and small businesses, providing access to sophisticated data insights previously available only to major national brands.

Positive

• First OOH provider to offer weekly campaign performance reporting while ads are live
• Tested successfully with over 100 campaigns over two years
• Enables real-time campaign optimization and performance tracking
• Makes sophisticated data insights accessible to local advertisers and small businesses

Negative

• None.

Insights

AdTech and Marketing Analytics Expert

CCO's new Inflight Insights offers real-time OOH campaign measurement, potentially capturing digital ad dollars and increasing advertiser retention.

Clear Channel Outdoor's launch of Inflight Insights™ represents a significant innovation in the Out-of-Home (OOH) advertising industry. Unlike traditional OOH measurement that provides results weeks after campaigns end, this solution delivers weekly performance data while campaigns are still active—mirroring the real-time analytics marketers expect from digital channels.

The strategic importance cannot be overstated. By providing actionable data on store visits, visitor demographics, travel distance, and visitation timing, CCO is addressing a critical gap in OOH measurement that has historically pushed performance-focused marketing dollars toward digital channels. The company has already tested this capability across more than 100 campaigns over two years, indicating substantial product maturity.

What's particularly valuable is how this technology democratizes advanced analytics for local advertisers and small businesses—traditionally priced out of sophisticated measurement solutions. The consultative approach where CCO sales executives review weekly insights with clients creates both a competitive advantage and stronger client relationships that could improve retention rates.

From a competitive standpoint, being first-to-market with in-flight measurement positions CCO to capture budgets that typically flow to digital channels. With the 2025 Kantar study showing OOH outperforming digital media in building purchase intent, CCO's ability to now demonstrate this performance in real-time creates a compelling case for advertisers to reallocate spending. This innovation appears built on CCO's previous investments in their RADAR® data platform, showing strategic continuity in their technology roadmap.

Delivers Timely Data Insights to Empower Marketers to Optimize their Campaigns & Maximize Their OOH Advertising Investment

NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) announced today the launch of CCO Inflight Insights^™, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more. These visitation insights are available to advertisers during ad campaign flights and give customers the ability to consider ways to optimize their OOH campaign performance to drive more store traffic. CCO is the first OOH media owner to introduce an impact assessment solution while OOH campaigns are still live or "in flight."

As part of the development of Inflight Insights^™, CCO has produced insights, comparable to what marketers expect from digital media measurement, for more than 100 campaigns over the last two years. These insights can be delivered to clients at their preferred reporting cadence, as frequently as weekly, so they can track their campaign's impact on foot traffic and other business outcomes, leading to a better understanding of the performance of their OOH investment.

"The introduction of post-campaign attribution studies into the OOH media sector over the last few years was truly transformative in helping marketers understand the measurable outcomes that OOH delivers. But in today's digital and data-led marketing ecosystem, the stakes are too high, and it's no longer good enough for an advertiser to run a campaign and wait eight weeks to understand how their media buy performed," said Dan Levi, CMO, Clear Channel Outdoor. "Built off our strategic investments in our CCO RADAR^® data platform, we developed this innovative, nimble approach to provide our clients with timely insights and expertise to help turn campaign data into actionable growth strategies, allowing OOH to compete more directly for budgets that traditionally have gone to digital media and performance marketing tactics."

"Inflight Insights is a game changer, particularly for local advertisers and small businesses, because it gives them a really valuable understanding about how their ads translate into customer visits to their own stores so they can get more out of their ad campaigns," said Ginny Deitchler, SVP, Strategic Growth & Partnerships, ODN. "Whether you're a car dealer, a QSR restaurant, furniture store or a pharmacy, Inflight Insights provides brands with a cost effective way to access some of the cutting edge data insights that the OOH sector offers the biggest national brands. What's more, the Clear Channel Outdoor sales team can meet with advertisers mid-campaign to share insights they are seeing along the way which leads to more strategic campaign optimization."

On the heels of the recently released 2025 Kantar study, which demonstrated how OOH outperforms digital media and CTV in building purchase intent and other key brand metrics, it is imperative that brands understand how their OOH buys are performing and ways performance can be improved. CCO Inflight Insights^™ gives advertisers greater control over these outcomes by providing a clearer lens into campaign performance.

First-ever In-flight OOH Performance Reporting, Comparable to Digital Media Measurement

Inflight Insights^™ is a solution offered to CCO customers as part of their OOH campaign buys. The reporting tells advertisers, in an aggregated format, "who" the audience groups seeing their ads are based on shared visitation behaviors, shows "when" those consumers visit their locations and provides data on "how" advertisers can optimize campaigns to influence visitation outcomes. Advertisers now have access to dynamic reporting data, updated weekly, and can analyze how their OOH media is performing, similar to how they analyze data from digital media channels.

CCO is the first OOH provider to offer brands weekly campaign reporting so they can consider data-driven adjustments that can help to optimize their media performance. These regular customer insights can allow brands to refine targeting, expand their reach, build upon what's observed to be driving performance and, with digital OOH, enhance creative messaging to maximize the effectiveness and impact of their campaigns. Inflight Insights^™ is one of CCO's myriad first-to-market measurement solutions that are helping to meet the evolving needs and expectations of advertisers in what has become a more fragmented media ecosystem.

How Inflight Insights^™ Works:

1. Weekly Reports: Once a campaign starts, weekly insights are provided to report on store visits from audiences exposed to OOH.
2. Actionable Insights: Throughout a customer's campaign, CCO provides insights into what audience segments are observed to be visiting store locations; when they're visiting, including days of week and times of the day generating the greatest visit activity; the distance visitors have traveled from the last billboard ad seen to visit the advertised stores; and more insights that allow customers to evaluate performance and consider how to potentially optimize the campaign.
3. Consultative Approach: CCO sales executives and customers meet on a regular basis – weekly if desired – to discuss insights and actions to take. Separately, a post-campaign report is provided with summation of recommendations to help improve future campaign performance.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

View original content to download multimedia:https://www.prnewswire.com/news-releases/clear-channel-outdoors-inflight-insights-lands-as-an-industry-first-solution-delivering-actionable-campaign-performance-data-while-ooh-ads-are-live-302560698.html

SOURCE Clear Channel Outdoor

FAQ

What is Clear Channel Outdoor's CCO Inflight Insights and how does it work?

CCO Inflight Insights™ is a measurement solution that provides weekly reports on store visits from OOH-exposed audiences, including visitor demographics, visit timing, and travel distance data. It allows advertisers to track and optimize campaign performance while ads are still running.

How often does Clear Channel Outdoor (NYSE:CCO) provide Inflight Insights reports to advertisers?

Clear Channel Outdoor provides weekly reporting updates to advertisers, with the option for regular consultation meetings to discuss insights and optimization strategies.

What types of data does CCO Inflight Insights measure for advertisers?

The solution measures audience demographics, store visit timing, distance traveled from billboard to store, and other visitation metrics to help advertisers understand and optimize campaign performance.

How is Clear Channel Outdoor's Inflight Insights different from traditional OOH measurement?

Unlike traditional post-campaign attribution studies that take 8 weeks, Inflight Insights™ is the first solution to provide real-time performance data while OOH campaigns are still active, similar to digital media measurement.

Who can benefit from using Clear Channel Outdoor's Inflight Insights?

The solution benefits all advertisers, but is particularly valuable for local advertisers and small businesses such as car dealers, QSR restaurants, furniture stores, and pharmacies, providing them access to sophisticated data insights.