Clear Channel Outdoor Extends Benchmark-Setting 35-Year Partnership with Huntsville-Madison County Airport Authority and Plans New High-Tech Media to Further Ignite Huntsville International Airport's (HSV) Advertising Program

Rhea-AI Summary

Clear Channel Outdoor Holdings (NYSE: CCO) has secured a 10-year partnership extension with Huntsville-Madison County Airport Authority through a competitive RFP process, continuing their 35-year relationship that began in 1989. The agreement involves implementing new high-tech media at Huntsville International Airport (HSV), which serves 1.5 million annual passengers.

The upgrade coincides with HSV's multi-million-dollar terminal renovation project, 'HSV Refresh.' Clear Channel's new advertising network will include two large LED video walls with regional themed murals, an improved gate hold digital network, three four-sided digital columns in the arrivals departure area, new print assets, and reduced static displays. HSV, recently named the #1 Best Small Airport in the 2024 Newsweek Readers' Choice Awards, offers nonstop service to 14 destinations and serves as North Alabama's largest commercial airport.

Positive

• Secured 10-year partnership extension with Huntsville International Airport
• Investment in new high-tech media infrastructure aligns with airport's renovation
• Exposure to 1.5 million annual passengers
• Reduction in static displays for more dynamic advertising opportunities

Negative

• None.

Clear Channel's Innovative Sales Approach, Ad Network Will Bring All-New Customized and Impactful Brand Experiences to HSV's 1.5 Million Annual Passengers 

NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Clear Channel Outdoor's Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that it has been awarded a 10-year partnership extension through a competitive RFP process with Huntsville-Madison County Airport Authority to provide the latest high-tech media for Huntsville International Airport (HSV). This new airport advertising concession deal continues a relationship that began in 1989, extending a 35-year partnership between Clear Channel Outdoor and Huntsville-Madison County Airport Authority.

"This renewal of our relationship with visual advertising partner Clear Channel could not come at a better time as Huntsville International has embarked on HSV Refresh, a multi-million-dollar renovation of our terminal and facilities," said Butch Roberts, Huntsville International Airport CEO. "The exciting new technology that Clear Channel is bringing to our facilities will modernize the appearance of advertising opportunities in our terminal and enhance the overall impression of our airport for our customers."

The new innovative advertising network is set to reach Huntsville International Airport's 1.5 million annual passengers through dynamic out-of-home brand experiences across the entire airport. HSV was named the #1 Best Small Airport in the 2024 Newsweek Readers' Choice Awards and is known throughout its 18-county service region for outstanding customer service and state-of-the-art technology and convenience. The largest commercial airport in North Alabama, HSV has nonstop service to 14 destinations, including: Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Orlando, Tampa and two airports in Washington D.C. – Dulles and National. The airport is quick and easy to navigate, and very convenient to all the attractions and businesses located in North Alabama.

Clear Channel Outdoor's investment in the new media program will include:

• Two impressive large LED video walls accented by custom impactful regionally themed murals highlighting the richness and depth of "Rocket City;"
• A new and improved gate hold digital network, which will be integrated into the renovated gate hold HSV intends for completion over the next year and will significantly expand exposure and enhance the modernization work HSV is doing;
• Three dynamic new four-sided digital columns that will impact the arrivals departure area;
• New key print assets; and
• A reduction in static displays which will open sight lines throughout the terminal for brands to activate even more alluring ad campaigns throughout the airport.

"We truly value and are proud of our 35-year partnership with Huntsville International Airport," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "This is an exciting moment in time for Huntsville International Airport, which is well-known throughout the country for its beauty and convenience for air passengers. We are ready to work alongside HSV's innovative team to take our cutting-edge advertising and sponsorship program to an entirely new level and align with the airport's design overhaul to offer unique and immersive brand experiences to its customers. Clear Channel is committed to delivering a truly customized and impactful program to serve our partners at HSV and grant premier exposure to our advertisers."

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

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SOURCE Clear Channel Outdoor

FAQ

What is the duration of Clear Channel Outdoor's (CCO) new contract with Huntsville International Airport?

Clear Channel Outdoor secured a 10-year partnership extension with Huntsville International Airport through a competitive RFP process.

What new advertising technologies is CCO implementing at Huntsville International Airport?

CCO is implementing LED video walls, an improved gate hold digital network, three four-sided digital columns, new print assets, and reducing static displays.

How many annual passengers will CCO's advertising reach at Huntsville International Airport?

CCO's advertising will reach 1.5 million annual passengers at Huntsville International Airport.

How long has Clear Channel Outdoor (CCO) been partnered with Huntsville International Airport?

Clear Channel Outdoor has been partnered with Huntsville International Airport since 1989, marking a 35-year relationship.

How many destinations does Huntsville International Airport serve with nonstop flights?

Huntsville International Airport serves 14 destinations with nonstop flights, including major cities across the United States.