Hy-Vee’s RedMedia Joins the Rippl Retail Media Network

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07/30/2025 - 09:30 AM

Partnership enhances retail media capabilities and strengthens Rippl’s national footprint

ATLANTA--(BUSINESS WIRE)-- Bridg, a division of commerce media platform Cardlytics, Inc. (NASDAQ: CDLX), and Hy-Vee, Inc., one of the largest supermarket chains in the Midwest operating across nine states, today announced a partnership to strengthen the capabilities and reach of their retail media networks.

Hy-Vee’s RedMedia, the grocer’s in-house retail media network, has joined Rippl, the leading national consortium of regional grocers and convenience stores in the U.S. powered by Bridg. Through this partnership, Rippl will provide RedMedia the ability to enrich its first-party data, build complementary off-site capabilities, and broaden and strengthen customer engagement. The addition of RedMedia introduces more than 285 Hy-Vee grocery stores to Rippl’s network and further amplifies the collaboration opportunities between retailers, brands and non-endemic partners.

“This partnership is a testament to the power of collaboration,” said Enrique Muñoz Torres, General Manager of Bridg. “We are delighted to welcome Hy-Vee and its growing retail media network, which further strengthens Rippl and provides advertisers and agencies with even greater reach and access to shopper audiences.”

Since 2023, RedMedia has been building its retail media network capabilities. Its partnership with Rippl highlights the broader trend of regional grocers recognizing the power of aggregated, unified retail media solutions to boost customer engagement.

“Hy-Vee RedMedia has the unique capability to enhance brand optimization and expand reach within our diverse customer base," said Kathryn Mazza, President of Hy-Vee's RedMedia and Chief Marketing Officer at Hy-Vee. "Our partnership with Rippl enables us to offer suppliers a top-tier solution and allow them to connect with shoppers exactly where they are making their purchasing decisions."

To learn more about Rippl, visit https://www.ripplnetwork.com. For more information about RedMedia, visit www.hredmedia.com/.

About Bridg

Bridg, a division of Cardlytics, Inc., is a different type of identity resolution platform. Bridg’s Spine converts transactions into knowable customers by leveraging in-store transaction data. Bridg customers benefit from an expanded, addressable first-party data universe, improved accuracy of customer data and insights, and the ability to directly activate campaigns to enhance customer relationships.

Bridg powers the Rippl Retail Media Network, the largest consortium of regional grocers and convenience stores in the U.S. Brand advertisers and agencies gain access to a national network of over 140 million shoppers with precise targeting down to the category, brand and product level, and closed-loop campaign measurement tied to in-store revenue.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading card-linked offer network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at www.cardlytics.com or follow us on LinkedIn.

About Hy-Vee

Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named the No. 1 grocery store in America by USA TODAY. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.