Codere Online presents Rayados’ jersey for the FIFA Club World Cup 2025

Rhea-AI Summary

Codere Online (NASDAQ: CDRO), a prominent online gaming operator in Spain and Latin America, has unveiled a commemorative jersey for Club de Futbol Monterrey's participation in the 2025 FIFA Club World Cup. The special edition kit, coinciding with the club's 80th anniversary, will feature Codere's logo exclusively on the front during the 32-team tournament. The partnership, now in its fourth year, includes an advertising campaign and unique fan experiences. To mark the announcement, the NASDAQ Tower in Times Square will display promotional content hourly throughout the day.

Alberto Telias, Codere Online's CMO, highlighted the company's pride in supporting Monterrey's growth, noting that Codere.mx has become a leading online gaming operator in Mexico. Pedro Esquivel, Monterrey's Executive President, emphasized the significance of having an internationally renowned sponsor for this important tournament.

Positive

• Exclusive jersey sponsorship for a major international tournament increases brand visibility
• Strong market position achieved in Mexico through the partnership
• High-profile marketing exposure through NASDAQ Tower display in Times Square

Negative

• None.

• Codere Online will officially sponsor Club de Fútbol Monterrey at the 2025 Club World Cup.
• Rayados, Codere Online and Puma present the uniform with which the team will commemorate the club's 80th anniversary.

Mexico City/Madrid, May 19, 2025 - (GLOBE NEWSWIRE) Codere Online (Nasdaq: CDRO / CDROW), a leading online gaming operator in Spain and Latin America, has launched the commemorative jersey that will accompany Club de Futbol Monterrey at the 2025 Club World Cup. This special edition kit comes as part of the Club's 80th Anniversary celebrations.

With this sponsorship, the Codere logo will be displayed exclusively on the front of Monterrey Football Club’s jersey during the 32-team tournament. In addition, Codere Online will offer unique and differentiated experiences so all fans can experience the largest-ever Club World Cup in a special way and support the club in its participation in the tournament.

As part of the strategic communication efforts for the tournament and the club's 80th anniversary, Codere Online and Rayados will launch an advertising campaign starting today and during the following months, which can be seen across various media channels.

Alberto Telias, Chief Marketing Officer at Codere Online, said: “We are very happy and proud to be able to join and continue to support Club de Futbol Monterrey in all its projects. This year marks the 80th anniversary of the club, and we couldn't miss the celebrations of the club with which we have been walking hand in hand for the last four years.

“Their significant growth and results in both Liga MX and international tournaments are what allow us to be here today, announcing this jersey for their participation in the Club World Cup.

“Undoubtedly, Rayados has helped us solidify our presence in the country with Codere.mx now being one of the leading online gaming operators in the market.”

Pedro Esquivel, Executive President of Club de Futbol Monterrey, added: “It is a pleasure for the club to always be able to count on the support of an internationally renowned brand like Codere and, even more, to have them as our sponsor for this important tournament for the club.
“The Club World Cup, in the framework of our 80th anniversary, is undoubtedly a very important international showcase for us, and we are sure it will help us continue to consolidate our growth and achieve our objectives.”

NASDAQ Tower (New York)
To celebrate the announcement of this special jersey between Codere Online and Club de Futbol Monterrey, and as a demonstration of the mutual appreciation between the two institutions, the Nasdaq Tower, located in Times Square, New York, will glow with an advertisement that will be projected every hour throughout the day today.

About Codere Online 

Codere Online refers, collectively, to Codere Online Luxembourg, S.A. and its subsidiaries. Codere Online, launched in 2014 as part of the renowned casino operator Codere Group, offers online sports betting and online casino through its state-of-the art website and mobile applications. Codere Online currently operates in its core markets of Spain, Mexico, Colombia, Panama and Argentina; this online business is complemented by Codere Group’s physical presence in Spain and throughout Latin America, forming the foundation of the leading omnichannel gaming and casino presence.

About Codere Group
Codere Group is a multinational group devoted to entertainment and leisure. It is a leading player in the private gaming industry, with four decades of experience and with presence in seven countries in Europe (Spain and Italy) and Latin America (Argentina, Colombia, Mexico, Panama, and Uruguay).

Contacts:

Investors and Media
Guillermo Lancha
Director, Investor Relations and Communications
Guillermo.Lancha@codere.com
(+34) 628.928.152

FAQ

What is the significance of Codere Online's sponsorship of Monterrey FC for the 2025 Club World Cup?

Codere Online will be the exclusive jersey sponsor for Monterrey FC during the 2025 Club World Cup, featuring their logo on the front of a commemorative jersey that celebrates the club's 80th anniversary.

How has the partnership between CDRO and Monterrey FC impacted Codere's market position?

The four-year partnership has helped Codere.mx become one of the leading online gaming operators in the Mexican market.

What marketing initiatives is Codere Online implementing for the 2025 Club World Cup sponsorship?

Codere Online is launching an advertising campaign across various media channels, offering unique fan experiences, and featuring promotional content on the NASDAQ Tower in Times Square.

How long has Codere Online been partnered with Club de Futbol Monterrey?

Codere Online has been partnered with Club de Futbol Monterrey for four years, as mentioned by CMO Alberto Telias.